Project Management: Child tracking watch in eKAVACH

Running head: PROJECT MANAGEMENT
Project Management: Child tracking watch in eKAVACH
Name of the student:
Name of the university:

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Cover letter
To,
The sponsor,
ABC digitals
I would like to inform you that due to the current concern regarding criminal activities in
terms of child abduction our company are focusing on design and development of a children
tracking watch. If we successfully complete the product and launch it in the market then I can
make sure that these issues will be easily resolved. We need commercial and economical support
from your end.
Our company will be grateful if you expand your partnership or sponsorship and help us
to design and promote this safety product.
Thanks and regards,
Project manager
eKAVACH

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Executive summary
This paper depicts the role of business planning in terms of operation, finance and strategies
before developing, implementing and launching any new product in a competitive market place.
Timeline, resources and respective budget have been estimated and elaborated in this business
plan report. The product and company nominated for the business plan is a children tracking
watch of eKAVACH. If is assumed that if all the mentioned specifications and properly followed
by the manpower including project manager then it will give commercial revenue to the
company and enhance the security of the children all over.

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Table of Contents
Background of the business/company: eKAVACH........................................................................4
1. Opportunity analysis....................................................................................................................4
1.1 Identification of the market need/Problems...........................................................................4
2. Market and sales strategies..........................................................................................................5
2.1 Products and services.............................................................................................................5
2.2 Industry analysis....................................................................................................................5
2.2.1 Porters Five forces..........................................................................................................6
2.3 Market analysis......................................................................................................................7
2.3.1 Competitor’s analysis.....................................................................................................7
2.4 Marketing strategies...............................................................................................................8
2.4.1 4P’S marketing mix........................................................................................................9
2.4.2 SWOT analysis...............................................................................................................9
2.5 Marketing budget.................................................................................................................10
3. Operational requirements...........................................................................................................11
3.1 Operation process or process flow.......................................................................................11
3.2 Production schedule.............................................................................................................12
3.3 Layout..................................................................................................................................12
4. Management and personal requirements...................................................................................13
4.1 Vision, goals and objectives................................................................................................13
4.1.1 Vision............................................................................................................................13
4.1.2 Goals.................................................................................................................................13
4.1.3 Objectives.....................................................................................................................14
4.2 Management plan.................................................................................................................14
4.3 Organization chart...............................................................................................................15
4.4 Human Resource Management plan....................................................................................15
4.4.1 Manpower plan.............................................................................................................15
4.4.2 Schedule of task and responsibilities............................................................................16
4.4.3 Schedule of remuneration.............................................................................................17
4.4.4 List of office equipments..............................................................................................17
4.5 Implementation plan............................................................................................................18
4.7 Summary..............................................................................................................................19
5. Financial prediction...................................................................................................................19

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5.1 Project implementation cost schedule.................................................................................19
5.2 Sources of Finance Schedule...............................................................................................20
5.3 Profoma cash flow statement for 3 years.............................................................................21
5.4 Profoma income statement for 3 years................................................................................23
5.5 Profoma balance sheet for 3 years.......................................................................................23
5.6 Financial analysis.................................................................................................................25
5.7 Summary..............................................................................................................................26
References..................................................................................................................................27

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Background of the business/company: eKAVACH
Strapping a latest smart piece of technology in the child’s wrist helps to make much sense
that may think these days. There are many technology based innovation companies available in
Malaysia that is focused on innovating new devices to track children every time. This report
depicts the importance and crucial necessity of implementing a watch with GPS tracking that can
track current location of the children easily. In these days of frauds, scams surfing and cyber
bullying it is much natural for the parents to feel worries about their children. Innovation of such
device will help to rescue the child even from any difficult situations also.
Many companies are there which give all in one digital platform to track children but
eKAVACH holds certain features in terms of getting real time alerts, web filtering and
application management. eKAVACH gives the parents authorization to block some web
categories, websites and content as well. The time limit can be limited on the web surfing by the
parents. In fact, online activities of children can also be tracked with application of this tracking
watch. The parents can also receive alerts regarding the working. The device is a GPS and GSM
card enabled device those are wearable by the children.
1. Opportunity analysis
1.1 Identification of the market need/Problems
The wearable child tracking watches and the manufacturing companies are about to
explode the competitive digital market place. These days one of the biggest challenges for
wearable market, that is expanding industry of the kids are lack of security. Lack of security of
these devices fails to obey the child’s privacy laws and regulations. Thus, they innovators should

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make sure that these devices are completely secured from the external attacks before launching
them in the competitive market. None of the adult watches compliant to the Children Online
Privacy Protection Act (COPPA). The safety networks are also required to be highly secured
from frauds and towards technical improvement. It helps to spread cyber awareness among the
society and among the parents also during their school and tuition period.
2. Market and sales strategies
2.1 Products and services
eKAVACH develops and distributes location detector devices mainly for the children.
Apart from this, the company also delivers different innovative IOT based technical devices to
their regular consumers. Initially this manufacturing was done under subcontract and further they
started developing supporting software and internal system. The company plans to manufacture
the products in house even in the future years. The proprietary technologies used by eKAVACH
allow most of the systems to work without and with presence of cellular towers that enables its
use regardless of the location. The devices developed by eKAVACH are customized by end
users.
2.2 Industry analysis
The founders of eKAVACH are associated to the digital innovation market for a longer
time period. The digital industry is not limited rather there are many similar types of companies
available in the market who also delivers the similar products and services o the consumers.
Therefore, in order to obtain long-term success and commercial revenue in the competitive
market, eKAVACH should incorporate new experiences and digital innovative ideas to it.

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2.2.1 Porters Five forces
Power of the consumers: In these days due to heavy increase of frauds and criminal
activities the parents are much eager to avail child tracking watches to track timely location of
their children. The enhancing rate of demand will increase the sales growth and commercial
revenue of the company.
Power of the suppliers: The supply company is also designing, developing and delivering
the children tracking watches with changing additional technical security features.
Figure 1: Porter’s 5 forces
(Source: Adi 2015, pp- 34)
Threat of new entries: Many similar companies are there that are offering similar
products to the consumers. In order to avoid these threats and challenges the company is required
to build its own customer base and then competitive strategies for the new entries.