Product Withdrawal Project Management

This assignment presents a detailed project plan for withdrawing a product from the market. The plan includes a breakdown of activities, timelines, associated costs, and responsible individuals for each task. It also addresses potential risks that could impact both cost and schedule, along with methods for monitoring project performance. Specific attention is given to earned value management, critical chain project management, and stakeholder involvement.

Running head: PROJECT MANAGEMENT
Project Management
Name of the Student:
Name of the University:

1PROJECT MANAGEMENT
Table of Contents
1. Proposal and feasibility................................................................................................................2
4. Plan (Schedule)............................................................................................................................3
4.1 Statement of work (SoW)......................................................................................................3
4.2 Specifications of the project..................................................................................................3
4.3 Work breakdown structure....................................................................................................4
4.4 Schedule, milestones and dependencies................................................................................7
4.5 Slack time, earliest start and latest finish for the project.....................................................14
5. Resource and cost plan..............................................................................................................20
5.1 Estimates relevant for the project........................................................................................20
5.2 Pricing estimation and resource allocation..........................................................................20
5.3 Risks affect cost and schedule.............................................................................................27
5.4 Monitor performance in the project.....................................................................................27
Bibliography..................................................................................................................................28

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1. Proposal and feasibility
An event is conducted based on the theme of “green cars”, in which the design is
presented at exhibition of futuristic car designs. Six of the students of an academy wishes to
create new green and budget electric car to start a new international business. In order to analyze
if the project decision is feasible or not, SWOT analysis is conducted:
Strengths Weaknesses
1. The Entrepreneurial Management
Academy can access to the new market
with advantage over the competitors
those are not focused on green electric
cars.
2. The Academy can charge premium on
the products which are seen as eco
friendly.
3. Green marketing of the electric cars
builds of brand equity and loyalty
among the customers.
1. Some of the team members have lack
of knowledge on technical field
2. There is weak marketing
communication channel.
3. There is low brand awareness about the
electric cars.
Opportunities Threats
1. Low taxes are to be given for the eco-
friendly cars.
2. There are no charges for congestion.
1. There are rapid changes into the
customer preferences.
2. There is uncertainty if green marketing
activities are to be acceptable from the

3PROJECT MANAGEMENT
3. The marketing to segment those are
becoming more environment friendly
aware.
government side.
3. There is an increase into cost of inputs.
From the SWOT analysis, it is analyzed that the project decision is feasible for the
organization as it would adopt a green environment in the mind of people. The academy is
characterized such an electric car which is environmental friendly.
4. Plan (Schedule)
4.1 Statement of work (SoW)
The business needs a product development and launching of greencar which deliverables
a pollution free car in the market. The period of time taken to conduct the work is 160 days,
started from11st January and end date is 22nd August, 2018. The total budget of the project is
$60,400. There is good employee and vendor relationship exists which is the main cause of
successful completion of the work.
4.2 Specifications of the project
The specification of the project is based on development of Greencar. The environmental
impact of the car is less pollution, renewable energy (recharge from solar energy), and
manufactured using eco-friendly materials. The designing aspects are electric engine, braking
system, motor controller, drive system.

4PROJECT MANAGEMENT
4.3 Work breakdown structure
In table format, the WBS is:
WBS Task Name
0 Greencar product development and launch
1 Idea generation
1.1 Identify the requirements of the customer
1.2 Evaluate the quality of existing products
1.3 Defining the objectives of new car
2 Concept design
2.1 Create idea generation
2.2 Refine the concepts
3 Feasibility study
3.1 Check for the strategic feasibility (SWOT)
3.2 Check the marketplace
3.3 Checking the technological capability
3.4 Checking for the financial feasibility
3.5 Checking for resources availability
3.6 Making the decision to proceed the greencar
development
4 Detailed design
4.1 Setting the product specifications
4.2 Designing the key characteristics of the product
4.3 Product drawings
4.4 Product prototype

5PROJECT MANAGEMENT
5 Testing of the product
5.1 Testing the product as per user satisfaction
5.2 Testing the key characteristics of the car
5.3 Identification of team for testing the car
6 Finalize design
6.1 Review the product design
6.2 Approval from the board
6.3 Revise the product design
6.4 Freeze the product design
7 Setting up the production of greencar
7.1 Procure the manufacturing abilities
7.2 Design the tools
7.3 Building the tools
7.4 Modification of the product
7.5 Obtain the equipments
7.6 Start up the production
7.7 Testing the plan
7.8 Verification of quality tolerances
7.9 Production in volume
8 Arrangement of the marketing
8.1 Identification of the key benefits of the product
8.2 Identification of potential users
8.3 Planning the marketing strategies
8.4 Production of brochures and adverts
8.5 Produce the advertising campaign

6PROJECT MANAGEMENT
9 Arrangement of distribution
9.1 Establishment of sales chain
9.2 Establishment of business procedures
9.3 Setting up the technical support and capabilities
9.4 Write the user manual
9.5 Write the service manual
9.6 Obtaining the capabilities of staff
9.7 Market growth
9.8 Market maturation
10 Market decline
10.1 Declining the sales
10.2 Refresh of the product
10.3 Launching the product
10.4 Differentiating the service
10.5 Launching the new products
11 Withdrawal of the product
11.1 Decision to withdraw
11.2 Achieve the documentation
12 Final closure
12.1 Final sign off the project
12.2 Final submission of report
4.4 Schedule, milestones and dependencies
WBS Task Name Duration Start Finish Predecessors

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1 Idea generation 11 days Thu 1/11/18 Thu 1/25/18
1.1
Identify the requirements of the
customer
2 days Thu 1/11/18 Fri 1/12/18
1.2
Evaluate the quality of existing
products
5 days
Mon
1/15/18
Fri 1/19/18 2
1.3
Defining the objectives of new
car
4 days
Mon
1/22/18
Thu 1/25/18 3
1.4
Milestone 1: Completion of idea
generation
0 day Thu 1/25/18 Thu 1/25/18
2 Concept design 5 days Fri 1/26/18 Thu 2/1/18
2.1 Create idea generation 3 days Fri 1/26/18 Tue 1/30/18 4
2.2 Refine the concepts 2 days
Wed
1/31/18
Thu 2/1/18 6
2.3
Milestone 2: Completion of
concept design
0 day Thu 2/1/18 Thu 2/1/18
3 Feasibility study 23 days Fri 2/2/18 Tue 3/6/18
3.1 Check for the strategic feasibility 5 days Fri 2/2/18 Thu 2/8/18 7

8PROJECT MANAGEMENT
(SWOT)
3.2 Check the marketplace 5 days Fri 2/9/18 Thu 2/15/18 9
3.3
Checking the technological
capability
3 days Fri 2/16/18 Tue 2/20/18 10,4
3.4
Checking for the financial
feasibility
4 days
Wed
2/21/18
Thu 3/1/18 11
3.5
Checking for resources
availability
3 days Fri 3/2/18 Tue 3/6/18 12
3.6
Making the decision to proceed
the greencar development
1 day Fri 2/2/18 Fri 2/2/18 7
3.7
Milestone 3: Completion of
feasibility study
0 day Fri 2/2/18 Fri 2/2/18
4 Detailed design 23 days Mon 2/5/18 Wed 3/7/18
4.1 Setting the product specifications 4 days Mon 2/5/18 Fri 2/9/18 14,3
4.2
Designing the key characteristics
of the product
5 days
Mon
2/12/18
Fri 2/16/18 16
4.3 Product drawings 6 days
Mon
2/19/18
Mon 2/26/18 17
4.4 Product prototype 7 days Tue 2/27/18 Wed 3/7/18 18

9PROJECT MANAGEMENT
4.5
Milestone 4: Completion of
product prototype
0 day Wed 3/7/18 Wed 3/7/18
5 Testing of the product 11 days Thu 3/8/18 Thu 3/22/18
5.1
Testing the product as per user
satisfaction
3 days Thu 3/8/18 Mon 3/12/18 19,13
5.2
Testing the key characteristics of
the car
6 days Tue 3/13/18 Tue 3/20/18 21
5.3
Identification of team for testing
the car
2 days
Wed
3/21/18
Thu 3/22/18 22
5.4
Milestone 5: Completion of testing
of product
0 day Thu 3/22/18 Thu 3/22/18
6 Finalize design 13 days Fri 3/23/18 Tue 4/10/18
6.1 Review the product design 3 days Fri 3/23/18 Tue 3/27/18 23
6.2 Approval from the board 2 days
Wed
3/28/18
Thu 3/29/18 25
6.3 Revise the product design 5 days Fri 3/30/18 Thu 4/5/18 26
6.4 Freeze the product design 3 days Fri 4/6/18 Tue 4/10/18 27

10PROJECT MANAGEMENT
6.5
Milestone 6: Completion of
finalize design
0 day Tue 4/10/18 Tue 4/10/18
7
Setting up the production of
greencar
30 days Fri 4/6/18 Thu 5/17/18
7.1
Procure the manufacturing
abilities
3 days
Wed
4/11/18
Fri 4/13/18 28
7.2 Design the tools 6 days
Mon
4/16/18
Mon 4/23/18 30,21
7.3 Building the tools 3 days Tue 4/24/18 Thu 4/26/18 31
7.4 Modification of the product 6 days Fri 4/27/18 Thu 5/17/18 32
7.5 Obtain the equipments 4 days Fri 4/6/18 Wed 4/11/18 27
7.6 Start up the production 2 days Thu 4/12/18 Fri 4/13/18 34
7.7 Testing the plan 10 days
Mon
4/16/18
Fri 4/27/18 35
7.8 Verification of quality tolerances 9 days
Mon
4/30/18
Thu 5/10/18 36
7.9 Production in volume 5 days Fri 5/11/18 Thu 5/17/18 37
7.10 Milestone 7: Completion of setting 0 day Thu 5/17/18 Thu 5/17/18

11PROJECT MANAGEMENT
up the production of greencar
8 Arrangement of the marketing 35 days Fri 5/18/18 Thu 7/5/18
8.1
Identification of the key benefits
of the product
8 days Fri 5/18/18 Tue 5/29/18 38
8.2 Identification of potential users 4 days
Wed
5/30/18
Mon 6/4/18 40
8.3 Planning the marketing strategies 6 days Tue 6/5/18 Tue 6/12/18 41
8.4
Production of brochures and
adverts
3 days
Wed
6/13/18
Fri 6/15/18 42
8.5
Produce the advertising
campaign
4 days
Mon
6/18/18
Thu 7/5/18 43
8.6
Milestone 8: Completion of
arrangement of the marketing
0 day Thu 7/5/18 Thu 7/5/18
9 Arrangement of distribution 35 days
Mon
6/18/18
Fri 8/3/18
9.1 Establishment of sales chain 2 days Fri 7/6/18 Mon 7/9/18 44
9.2
Establishment of business
procedures
8 days Tue 7/10/18 Thu 7/19/18 46,38
9.3 Setting up the technical support 7 days Fri 7/20/18 Mon 7/30/18 47

12PROJECT MANAGEMENT
and capabilities
9.4 Write the user manual 4 days Tue 7/31/18 Fri 8/3/18 48
9.5 Write the service manual 9 days
Mon
6/18/18
Thu 6/28/18 43
9.6
Obtaining the capabilities of
staff
7 days Fri 6/29/18 Mon 7/9/18 50
9.7 Market growth 2 days Tue 7/10/18 Wed 7/11/18 51
9.8 Market maturation 2 days Thu 7/12/18 Fri 7/13/18 52
9.9
Milestone 9: Completion of
arrangement of distribution
0 day Fri 7/13/18 Fri 7/13/18
10 Market decline 21 days
Mon
7/16/18
Mon 8/13/18
10.1 Declining the sales 2 days
Mon
7/16/18
Tue 7/17/18 53
10.2 Refresh of the product 3 days
Wed
7/18/18
Fri 7/20/18 55
10.3 Launching the product 7 days
Mon
7/23/18
Tue 7/31/18 56
10.4 Differentiating the service 3 days Wed 8/1/18 Fri 8/3/18 57

13PROJECT MANAGEMENT
10.5 Launching the new products 6 days Mon 8/6/18 Mon 8/13/18 58
10.6
Milestone 10: Completion of
market decline
0 day
Mon
8/13/18
Mon 8/13/18
11 Withdrawal of the product 7 days Tue 8/14/18 Wed 8/22/18
11.1 Decision to withdraw 4 days Tue 8/14/18 Wed 8/22/18 59
11.2 Achieve the documentation 5 days Tue 8/14/18 Mon 8/20/18 56
11.3
Milestone 11: Completion of
withdrawal of the product
0 day
Mon
8/20/18
Mon 8/20/18
12 Final closure 2 days Tue 8/21/18 Wed 8/22/18
12.1 Final sign off the project 1 day Tue 8/21/18 Tue 8/21/18 62
12.2 Final submission of report 1 day
Wed
8/22/18
Wed 8/22/18 64
12.3
Milestone 12: Completion of final
closure
0 day
Wed
8/22/18
Wed 8/22/18
4.5 Slack time, earliest start and latest finish for the project
WB Task Name Early Start Late Finish Total Slack

14PROJECT MANAGEMENT
S
1 Idea generation Thu 1/11/18 Thu 1/25/18 0 days
1.1
Identify the requirements of the
customer
Thu 1/11/18 Fri 1/12/18 0 days
1.2
Evaluate the quality of existing
products
Mon 1/15/18 Fri 1/19/18 0 days
1.3 Defining the objectives of new car Mon 1/22/18 Thu 1/25/18 0 days
2 Concept design Fri 1/26/18 Thu 2/1/18 0 days
2.1 Create idea generation Fri 1/26/18 Tue 1/30/18 0 days
2.2 Refine the concepts Wed 1/31/18 Thu 2/1/18 0 days
3 Feasibility study Fri 2/2/18 Wed 3/7/18 0 days
3.1
Check for the strategic feasibility
(SWOT)
Fri 2/2/18 Fri 2/9/18 1 day
3.2 Check the marketplace Fri 2/9/18 Fri 2/16/18 1 day
3.3 Checking the technological capability Fri 2/16/18 Wed 2/21/18 1 day
3.4 Checking for the financial feasibility Wed 2/21/18 Fri 3/2/18 1 day
3.5 Checking for resources availability Fri 3/2/18 Wed 3/7/18 1 day

15PROJECT MANAGEMENT
3.6
Making the decision to proceed the
greencar development
Fri 2/2/18 Fri 2/2/18 0 days
4 Detailed design Mon 2/5/18 Wed 3/7/18 0 days
4.1 Setting the product specifications Mon 2/5/18 Fri 2/9/18 0 days
4.2
Designing the key characteristics of
the product
Mon 2/12/18 Fri 2/16/18 0 days
4.3 Product drawings Mon 2/19/18 Mon 2/26/18 0 days
4.4 Product prototype Tue 2/27/18 Wed 3/7/18 0 days
5 Testing of the product Thu 3/8/18 Thu 3/22/18 0 days
5.1
Testing the product as per user
satisfaction
Thu 3/8/18 Mon 3/12/18 0 days
5.2
Testing the key characteristics of the
car
Tue 3/13/18 Tue 3/20/18 0 days
5.3
Identification of team for testing the
car
Wed 3/21/18 Thu 3/22/18 0 days
6 Finalize design Fri 3/23/18 Mon 7/16/18 0 days
6.1 Review the product design Fri 3/23/18 Tue 3/27/18 0 days
6.2 Approval from the board Wed 3/28/18 Thu 3/29/18 0 days

16PROJECT MANAGEMENT
6.3 Revise the product design Fri 3/30/18 Thu 4/5/18 0 days
6.4 Freeze the product design Fri 4/6/18 Mon 7/16/18 69 days
7
Setting up the production of
greencar
Fri 4/6/18 Wed 8/22/18 0 days
7.1 Procure the manufacturing abilities Wed 4/11/18 Thu 7/19/18 69 days
7.2 Design the tools Mon 4/16/18 Fri 7/27/18 69 days
7.3 Building the tools Tue 4/24/18 Wed 8/1/18 69 days
7.4 Modification of the product Fri 4/27/18 Wed 8/22/18 69 days
7.5 Obtain the equipments Fri 4/6/18 Wed 4/11/18 0 days
7.6 Start up the production Thu 4/12/18 Fri 4/13/18 0 days
7.7 Testing the plan Mon 4/16/18 Fri 4/27/18 0 days
7.8 Verification of quality tolerances Mon 4/30/18 Thu 5/10/18 0 days
7.9 Production in volume Fri 5/11/18 Thu 5/17/18 0 days
8 Arrangement of the marketing Fri 5/18/18 Tue 7/24/18 0 days
8.1 Identification of the key benefits of Fri 5/18/18 Tue 5/29/18 0 days

17PROJECT MANAGEMENT
the product
8.2 Identification of potential users Wed 5/30/18 Mon 6/4/18 0 days
8.3 Planning the marketing strategies Tue 6/5/18 Tue 6/12/18 0 days
8.4 Production of brochures and adverts Wed 6/13/18 Fri 6/15/18 0 days
8.5 Produce the advertising campaign Mon 6/18/18 Tue 7/24/18 13 days
9 Arrangement of distribution Mon 6/18/18 Wed 8/22/18 0 days
9.1 Establishment of sales chain Fri 7/6/18 Thu 7/26/18 13 days
9.2 Establishment of business procedures Tue 7/10/18 Tue 8/7/18 13 days
9.3
Setting up the technical support and
capabilities
Fri 7/20/18 Thu 8/16/18 13 days
9.4 Write the user manual Tue 7/31/18 Wed 8/22/18 13 days
9.5 Write the service manual Mon 6/18/18 Thu 6/28/18 0 days
9.6 Obtaining the capabilities of staff Fri 6/29/18 Mon 7/9/18 0 days
9.7 Market growth Tue 7/10/18 Wed 7/11/18 0 days
9.8 Market maturation Thu 7/12/18 Fri 7/13/18 0 days
10 Market decline Mon 7/16/18 Mon 8/13/18 0 days
10.1 Declining the sales Mon 7/16/18 Tue 7/17/18 0 days

18PROJECT MANAGEMENT
10.2 Refresh of the product Wed 7/18/18 Fri 7/20/18 0 days
10.3 Launching the product Mon 7/23/18 Tue 7/31/18 0 days
10.4 Differentiating the service Wed 8/1/18 Fri 8/3/18 0 days
10.5 Launching the new products Mon 8/6/18 Mon 8/13/18 0 days
11 Withdrawal of the product Tue 8/14/18 Wed 8/22/18 0 days
11.1 Decision to withdraw Tue 8/14/18 Wed 8/22/18 0 days
11.2 Achieve the documentation Mon 7/23/18 Mon 8/20/18 0 days
12 Final closure Tue 8/21/18 Wed 8/22/18 0 days
12.1 Final sign off the project Tue 8/21/18 Tue 8/21/18 0 days
12.2 Final submission of report Wed 8/22/18 Wed 8/22/18 0 days

19PROJECT MANAGEMENT
Figure 1: Gantt chart

20PROJECT MANAGEMENT
(Source: Created by author)
5. Resource and cost plan
5.1 Estimates relevant for the project
Estimation of both cost and schedule is relevant for this project. Cost estimation is
required to determine the total cost needed to conduct the event on green cars. It is required to
estimate strength and weakness of the project work. The accuracy of cost estimation makes the
success of project. Schedule estimation is required to determine the start and end date of the
project work. Without schedule estimation, how long the project will be taken is not estimated.
When the project will finish within estimated schedule, then the project will success.
5.2 Pricing estimation and resource allocation
WBS Task Name Resource Names Cost
0
Greencar product development and
launch
$60,400.00
1 Idea generation $3,440.00
1.1
Identify the requirements of the
customer
Event Manager, Project
Manager
$960.00
1.2
Evaluate the quality of existing
products
Project Manager $1,200.00
1.3 Defining the objectives of new car Marketing Manager, $1,280.00

21PROJECT MANAGEMENT
Project Manager
2 Concept design $1,360.00
2.1 Create idea generation Project Manager $720.00
2.2 Refine the concepts
Marketing Manager,
Project Manager
$640.00
3 Feasibility study $7,120.00
3.1
Check for the strategic feasibility
(SWOT)
Executive Manager,
Marketing Manager,
Project Manager
$1,440.00
3.2 Check the marketplace
Executive Manager,
Marketing Manager
$1,200.00
3.3
Checking the technological
capability
Executive Manager,
Marketing Manager,
Project Manager
$960.00
3.4 Checking for the financial feasibility Project Manager $960.00
3.5 Checking for resources availability
Executive Manager,
Project Manager,
Chartered financial
accountant
$2,160.00

22PROJECT MANAGEMENT
3.6
Making the decision to proceed the
greencar development
Executive Manager,
Project Manager
$400.00
4 Detailed design $6,800.00
4.1 Setting the product specifications
Executive Manager,
Project Manager
$800.00
4.2
Designing the key characteristics of
the product
Project Manager $1,200.00
4.3 Product drawings
Designer, Project
Manager
$1,440.00
4.4 Product prototype
Customer Service
Manager, Designer,
Tester
$3,360.00
5 Testing of the product $2,320.00
5.1
Testing the product as per user
satisfaction
Designer, Marketing
Manager, Tester
$1,200.00
5.2
Testing the key characteristics of the
car
Tester $480.00
5.3
Identification of team for testing the
car
Project Manager, Tester $640.00

23PROJECT MANAGEMENT
6 Finalize design $4,240.00
6.1 Review the product design Project Manager, Tester $960.00
6.2 Approval from the board Project Manager $480.00
6.3 Revise the product design
Marketing Manager,
Project Manager
$1,600.00
6.4 Freeze the product design
Customer Service
Manager, Event Manager
$1,200.00
7
Setting up the production of
greencar
$14,240.00
7.1 Procure the manufacturing abilities
Event Manager,
Executive Manager
$1,200.00
7.2 Design the tools Designer $1,440.00
7.3 Building the tools Project Manager $720.00
7.4 Modification of the product
Designer, Executive
Manager
$2,400.00
7.5 Obtain the equipments
Marketing Manager,
Project Manager
$1,280.00
7.6 Start up the production Project Manager $480.00

24PROJECT MANAGEMENT
7.7 Testing the plan Tester $800.00
7.8 Verification of quality tolerances
Designer, Executive
Manager, Tester
$4,320.00
7.9 Production in volume
Marketing Manager,
Project Manager
$1,600.00
8 Arrangement of the marketing $4,960.00
8.1
Identification of the key benefits of
the product
Project Manager $1,920.00
8.2 Identification of potential users Project Manager $960.00
8.3 Planning the marketing strategies Marketing Manager $480.00
8.4 Production of brochures and adverts
Marketing Manager,
Project Manager
$960.00
8.5 Produce the advertising campaign
Marketing Manager,
Project Manager
$640.00
9 Arrangement of distribution $8,880.00
9.1 Establishment of sales chain
Customer Service
Manager, Marketing
Manager
$480.00
9.2 Establishment of business Marketing Manager, $1,280.00