PROJECT MANAGEMENT AT LEVI’S

Running head: PROJECT MANAGEMENT AT LEVI’S
PROJECT MANAGEMENT AT LEVI’S
Name of the student:
Name of the university:
Author Note:

PROJECT MANAGEMENT AT LEVI’S1
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1. Background Study...........................................................................................................2
2.2. IPECC Project Management...........................................................................................4
2.3. Factors for Critical Success (CSF)..................................................................................6
2.4. Implementation of the Success Factors...........................................................................7
3. Conclusion..............................................................................................................................8
References..................................................................................................................................9

PROJECT MANAGEMENT AT LEVI’S2
1. Introduction
Project management is a complete procedure that incorporates the overall aspects
regarding the management of a business process starting from its initiation phase to the
project closure. A good project management tool contributes in the scheduling of a project
such that effective production within time leads to the increase in the economy of the
organization (Rosero et al. 2018). The failures of a project should be critically analysed after
which the success factors should be implemented to make the organization emerge
triumphantly in the market amongst its competitors.
In this report, the critical success factors are discussed in details that will help the
organization of Levi’s to overcome its failure and regain back its position in the market. The
leading manufacturer of jeans was famous for its ubiquity as well as uniqueness in its
products. It also facilitated its customers with comfort ability factor and thus was successful
in building up their brand image amongst a worldwide range of customers. However, the
company failed in every aspect when it shifted its traditional business in ‘red label’ jeans and
tried to experiment with the new product of ‘Silvertab’ jeans (Brandfailures.blogspot.com,
2020). It also tried to produce a cheaper quality of jeans with orange tag that was a sheer
failure in the market. Hence, this report will highlight what went wrong with the company’s
objectives and suggest a project management methodology to bring success in the
organization.
2. Discussion
2.1. Background Study
The organization of Levi’s wanted to diversify its classic brand image by
experimenting with its manufacturing process to produce new products. The brand that was

PROJECT MANAGEMENT AT LEVI’S3
known for its universality and making unique products that never compromised with its
quality of raw materials. Although they incorporated a limited range of high profile
customers, they maintained their brand image as well as their position in the market.
However, the experimental approach of the manufacturing company was responsible for its
downfall in the recent times. Instead of concentrating on their traditional product of ‘red
label’ jeans, they started a new manufacturing process of ‘Silvertab’ jeans and low-cost jeans
with orange tags. These products were a result of their experimental process and did not meet
up the quality they generally provide to their clients (Brandfailures.blogspot.com, 2020).
Hence, they failed to satisfy their customers with the new range of products that led to the
decline of their goodwill in the market.
Furthermore, due to the unsuccessful experiment of their product line, they failed to
promote their products in the market. The marketing agency was a sheer failure because the
advertising campaign that was designed to sell the newly made products was one of the most
underrated campaigns of that time (Brandfailures.blogspot.com, 2020). It lacked the
prominent components of branding, could not attract the customers and thus received a strong
negative feedback from them. The renowned brand ran into more difficulty when the tough
competitors like Tommy Hilfiger, Diesel and Calvin Klein took the advantage of this
situation and promoted their brand with innovative strategies amongst the customer base of
the Levi’s.
Another major reason for failure was the battle with Tesco’s supermarket that led into
a legal battle and hampered the production of their business. In spite of preserving their
integrity in their brand and their traditional products, the company failed to convince their
customers about their price range. The customers felt that they were paying a reasonably
higher price than the quality they are provided with and was not satisfied with the price range
of the products. Hence, the supermarket of Tesco wanted to sell the Levi’s products at their