Conference on Latest Innovation for Sustainable Agriculture Project Management

Running head: PROJECT MANAGEMENT
Project Management
Conference on Latest Innovation for Sustainable Agriculture
Student Name:
University Name:

1PROJECT MANAGEMENT
Executive Summary
This project is focused on development of a plan for “Australia and New Zealand association
of sustainable agriculture” so that they can conduct a conference on ‘Latest Innovation in
Sustainable Agriculture’. The event will comprise of various program of tours, field trips in
the available in “McLaren Vale” which is a small rural town in South Australia. The event
will help the individual who have keen interest in Sustainable Agriculture as well as the
farmers attending the event will be benefitted. The event will be beneficial for both the
attendees as well as the locality. The success of the event will be evaluated with the help of
closure checklist to determine whether the event is completed according to the goals and
objectives. Further, feedback is another method which will help to acquire the views and
opinions on the event to determine whether it is successful or not.

2PROJECT MANAGEMENT
Table of Contents
1. Introduction............................................................................................................................3
2. Aims and Objectives of the project........................................................................................3
2.1 Aim of the project............................................................................................................3
2.2 Objectives of the project..................................................................................................3
3. Destination.............................................................................................................................4
3.1 Details of the destination city...........................................................................................4
3.2 A program of tours available in the destination...............................................................4
3.3 A field trip destination.....................................................................................................7
3.4 Destination accommodation options................................................................................7
4. Partnerships........................................................................................................................8
4.1 List of potential partnerships with organisations in the destination city..........................8
4.2 A list of potential exhibitors.............................................................................................9
4.3 A list of potential sponsors...............................................................................................9
4.4 A list of operational task sub-contractors.........................................................................9
5. Venue.....................................................................................................................................9
5.1 Details of all relevant features of the venue.....................................................................9
5.2 A venue floor-plan with rooms......................................................................................10
5.3 A venue floor plan with the exhibition space.................................................................11
5.4 Food and beverage menus..............................................................................................11
6. Transport..............................................................................................................................12
6.1 Details of transport arrangements and options...............................................................12
6.2 A transport plan for all event activities..........................................................................12
7. Program................................................................................................................................13
7.1 A conference theme and a logo......................................................................................13
7.2 Full conference program detail and schedule.................................................................14
8. Marketing.............................................................................................................................15

3PROJECT MANAGEMENT
8.1 Marketing Plan...............................................................................................................15
8.2 Details of event merchandise.........................................................................................15
8.3 Sponsorship and exhibitor’s prospectus.........................................................................16
9. Administration......................................................................................................................17
9.1 A line budget (both income and expenditure)................................................................17
9.2 Overall schedule for the planning of the event..............................................................19
9.3 Schedule and HR breakdown.........................................................................................21
10. Conclusion..........................................................................................................................22
Bibliography.............................................................................................................................23
Appendix..................................................................................................................................26

4PROJECT MANAGEMENT
1. Introduction
In this proposal, a detailed plan for conducting an event on “Latest Innovation in
Sustainable Agriculture” is presented to ensure success of the event. The event will be
conducted in a small rural town “McLaren Vale” in South Australia. This event will comprise
of various program of tours as well as field trips so that attendees can learn and have better
understanding on the concept of Sustainable Agriculture. A plan for the entire conference to
be held has been prepared to demonstrate the timeline for activities in the event.
2. Aims and Objectives of the project
2.1 Aim of the project
The main aim of this project is to demonstrate the application of technology for
sustainable agriculture. This event will help the individuals to increase their awareness on
sustainable agriculture and how to implement latest innovation to ensure sustainability. From
this event, the farmers could gain excellence in their farming capabilities so that there could
be advanced techniques used for farming.
2.2 Objectives of the project
The objectives that has been determined for this project on conducting a conference to
demonstrate latest innovation for sustainable agriculture are listed as below:
 To present the importance of sustainability in agriculture and how it could be
achieved with the help of latest innovation.
 To provide the participants with an experience of different programs and field
trips to ensure sustainability in agriculture.
 To develop the skills of farmers so that they could achieve better productivity
by investing efficiently.

5PROJECT MANAGEMENT
 To present a sustainable future in agriculture for the next 30 years.
3. Destination
3.1 Details of the destination city
The destination city that has been selected for this event is “Mclaren Vale SA” which
is a small rural town in South Australia. A boutique wine business located in the premium
grape growing region of McLaren Vale is for sale. Situated amongst many of the most
prestigious producers, in arguably the “dress circle” of McLaren Vale, Nashwauk Wines &
Vineyard presents an excellent opportunity for industry participants and investors alike to
gain a strategic foothold into the McLaren Vale Wine Region. The detailed characteristics of
the place is as below:
 Total land area of approximately 26.28 hectares.
 Approximately 18.94 hectares planted to Shiraz, Cabernet Sauvignon, Tempranillo
and Grenache.
 Trademarks, established brand and inventory.
 Improvements include a log-cabin style residence, shedding, and formed internal
roadways.
 Two water licenses irrigated via three bores and surface dam.
 Suitable zoning for wine tourism development (STCC).
 Ideally located with convenient access to Adelaide and the surrounding McLaren Vale
region, benefiting from all the lifestyle attractions of the Fleurieu Peninsula.
3.2 A program of tours available in the destination
Program Description Duration