MGT600 Management, People and Teams

Running head: PROJECT MANAGEMENT
PROJECT MANAGEMENT
Name of the Student:
Name of the University:
Author note:

1PROJECT MANAGEMENT
Executive Summary
Proper retention strategies are fundamental to retain employees. In order to successfully foster a
workplace environment which stimulates employees, managers must sincerely involve
motivation-building practices into its corporate culture. Furthermore people managers are
identify as the initial point of contact with employees and work with utmost integration with
employee and manage daily relationships with them. As a result every organisation must have an
employee engagement strategy which must be comprehensively articulated and robust in order to
increase the level of employee retention within their organization. Companies in recent times
have been witnessing a huge loss of three major tenders its rivals due to lack of employee
engagement and enthusiasm towards the company. The paper provided comprehensive insights
on CST, a multi-national communications software and systems developer serving the defence
and emergency services industries which has been experiencing loss to its competitors with a
declined market share and must act responsive to its employees’ need and demands. The paper
further analysed retention strategies which CST will evaluate to efficiently make its employees
feel valued and engaged to retain them.
Background
Employee retention is identified as techniques implemented by the management in order
to help the employees engage with organisation for a longer period. Employee retention
strategies have travelled a long way in order to motivate and engage the employees so that they
can intrinsically stick to the organisation for the maximum time and contribute utmost efficiency
(Deery & Jago, 2015). As CST has been experiencing struggles in retaining its employees to its
tough competitors, the company must assess strategies to successfully retain its workforce and
increase level of employee engagement.