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Key strategic objectives for the marketing plan

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Added on  2023-01-04

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This document discusses the key strategic objectives for the marketing plan and how to achieve them. It focuses on McDonald's and their goal of increasing sales by 5% through effective product development strategy. The document covers the stages of strategic marketing planning, including mission, situation analysis, SWOT analysis, marketing strategy, marketing mix, and implementation and control.

Key strategic objectives for the marketing plan

   Added on 2023-01-04

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Contents
2. Key strategic objectives for the marketing plan......................................................................1
REFERENCES................................................................................................................................3
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