SWOT Analysis of McDonald's: Strategic Insights and Recommendations

Running head: STRATEGIC THINKING
Strategic Thinking
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1STRATEGIC THINKING
1. SWOT Analysis of Mcdonald’s
The Mcdonald's company is a highly popular fast food company in America. The company
has more than 36,528 restaurants across 119 countries of the world. By the end of 2017, 81
percent of the organization's restaurants were owned and operated by independent
franchisees (Yuece, 2012). In order to understand the strategic insights of the company,
SWOT analysis has been performed.
Strengths
Strong global brand: The consumer loyalty, as well as the brand equity of the McDonald's
Company, is high. The company is considered to be one of the most recognizable brands in
the world. One of the chief reasons behind the popularity of McDonald’s is that the company
ensures the same taste of its fast food products and ambience no matter where the restaurant
is situated across the globe (McDONALD, 2016). Along with that, the company also
incorporates cultural diversity in its food.
Diversified Income: Considering the fact that the company is located at 1200 countries
across the world, the total earning of the McDonald’s from the different countries tends to
offset one another. For instance, when the sales of the country were decreasing in U, the
company was able to maintain its total revenue by imposing strategies that enhance its sales
in Africa.
Weaknesses
Negative publicity: Considering the fact that the company sells fast foods that are loaded
with curbs, salt, sugar and fats, McDonald's has been criticized several times for promoting