Launching of personal care products in Farmers Trading Company, New Zealand

This case study explores the launch of personal care products in Farmers Trading Company, New Zealand. It discusses the organization's mission and vision statements, core competency, and project management processes. It also examines the challenges of leadership, reasons for project failure, traits of a successful team leader, and the link between strategic business objectives and project management goals. Additionally, it explores the elements for project success and the definition of project quality with the application of various tools.

Running head: PROJECT MANAGEMENT
Case Study: Launching of personal care products in Farmers Trading Company, New
Zealand
Name of the Student
Name of the University
Author’s Note

1
PROJECT MANAGEMENT
Table of Contents
Task 1.........................................................................................................................................3
1.1 Introduction about the selected entity..........................................................................3
1.2 Examining mission as well as vision statement..........................................................3
1.3 Core competency of the selected organization............................................................4
1.4 Illustration of project management processes.............................................................4
1.5 Explanation of the core competency of the selected business entity...........................6
Task 2.........................................................................................................................................6
B. Project scope statement.....................................................................................................7
C. Project milestone...............................................................................................................7
D. Project deliverables...........................................................................................................7
E. Work breakdown structure................................................................................................8
F. Project schedule.................................................................................................................8
G. Project activity diagram using CPM..............................................................................14
Task 3.......................................................................................................................................14
3.1 Discussion about the five challenges of being a leader..................................................14
3.2 Evaluating five main reason of project failure...............................................................15
3.3 Discussion of five key traits of team leader for imperative for success completion of
project goals.........................................................................................................................16
3.4 Link between the strategic business objectives as well as project management goals. .18
3.5 Five elements for making the project successful...........................................................18
3.6 Definition of project quality as well as proper illustration about the application of
various types of tools that are needed for the quality assurance of project management....19
References................................................................................................................................25

2
PROJECT MANAGEMENT
Task 1
1.1 Introduction about the selected entity
Farmers trading company is one of the mid-market departmental store in New Zealand. It
is mainly based on Flat Bush, Auckland and it is found that 59 stores of the organization are
generally operated by the farmers of New Zealand. The organization is specialized in selling
fashion, homeware, beauty, electronics, large appliances as well as furniture (Farmers, 2019)
The main business scope of the organization is to provide proper services to the customers at
a cost-effective price. Presently the organization is generally located in Northland, Auckland,
Gisborne, Hawkes Bay, Wellington, and Canterbury, Otago, Southland, Taranaki and more.
In addition to this the organization helps in providing online shopping experience to the
customers so that the customers can easily shop online and can get the delivery at their home.
As the organization has a reputation in the market, it needs to face number of competition
from the competitors who are generally handling retail business.
1.2 Examining mission as well as vision statement
The mission statement of the organization is to give the customers with high quality of
products at value for the money prices. Whereas the vision statement of farmers trading
company states that the company wants to be one of the preferred provider of various types of
financial services for the employees of the organization. It is found that both the mission as
well as vision statement are compatible with the goals of the organization and it is identified
that the organization helps in providing quality services to the customers at proper value of
money prices (Farmers, 2019). This strategy of the organization will be helpful in attracting
customers as well as helps in providing tough competition to the competitors of the
organization.

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PROJECT MANAGEMENT
1.3 Core competency of the selected organization
There are a number of core competency of “Farmers trading company” and the names of
those organizations are generally reflected below:
 Ezibuy: This Company is considered as one of the top competitors and it is found
that in comparison to farmer trading company the organization generally generates
$580.6K more revenue.
 Glassons: It is also one of the competitor of farmers trading company and it is
identified that the organization generally has 31 fewer employees in comparison
to the farmers trading company.
 Hallenstein brothers: It is also one of the major competitors of Farmers trading
company but it is found that it generally generates 172% revenue for the farmers
trading company.
1.4 Illustration of project management processes
Project management process is generally defined as an administration of the process for
the planning as well as control of various types of services in order to implement the project
successfully (Mir & Pinnington, 2014). This particular procedure after getting approval and it
is totally dependent on the contract that is generally targeted on the initial values of the
procedure as well as on the general project management. The project management procedure
is generally applied by the farming trading company and the phases which are generally
related with the project management process are illustrated below:
Initiation: In the project initiation phase, a business case for the project must be
developed and proper feasibility analysis is generally undertaken for ensuring that the
implemented project will be able to meet the objectives of the organization (Svejvig &
Andersen, 2015).

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PROJECT MANAGEMENT
Planning: After the approval of the project, the next step within a project is to assemble
the propjet team for reflecting the plan that shows how to manage the project and steps for
achieving the goals as well as objectives of the project quite successfully. The project plan
must include proper information regarding the scope, tasks as well as schedule of the project
and moreover it must give proper direction for executing the project successfully.
Figure 1: Project management process
(Source: Created by Author)
Execution: After the planning phase of the project, the project manager takes the
responsibility to assign different types of tasks to the project team members for managing as
well as monitoring the progress of the project by using different types of tools of project
management (Kerzner, 2017).
Monitor and control: For making the entire plan of the project, it is identified that the
entire project is properly actualized, it is necessary to monitor various aspects of the project
properly. Monitoring of the project must be done with the help of reporting as well as by
tracking the quality and schedule of the project effectively.

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PROJECT MANAGEMENT
Closure phase: The project is not over once the goals as well as objectives of the project
are generally over. In the closure phase of the propjet it is quite necessary to review all the
steps that are generally undertake within the project by making a documentation which can be
utilized in the future.
1.5 Explanation of the core competency of the selected business entity
With the help of the propjet management approach, the organization launches personal
care product which will not only enhance the sale of the organization but also helps in
providing proper competitive advantage to the core competence of the organization. With the
help new product launch, the organization will be able to build trust, increase revenue streams
as well as capturing the market share (Serra & Kunc, 2015). Moreover, with the help of this
concept the organization will be able to provide tough competition to the organizations.
Task 2
2.1 Project management plan
A. Executive Summary
The paper mainly reflects on the Launch of personal care products in Farmers Trading
Company, New Zealand which is one of the department store chain in New Zealand. It is
found that the company mainly specializes in family fashion, beauty, hardware, as well as
furniture. The main aim of the organization is to launch personal care products within the
organization for increasing sales as well as for providing competition to the organization. It is
found that the paper provides appropriate information related with project scope, project
milestone as well as project deliverables. Moreover, the project schedule helps in reflecting
the time, budget, needed resources as well as dependency of the project activities.
Furthermore, the activity diagram is also provided in this paper.

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PROJECT MANAGEMENT
B. Project scope statement
In-scope
The in-scope statement of the project is generally listed below:
 Launching personal care products
 Selection of proper venue for launching the product
 Use of proper activity of social media
 Proper marketing plan development
 Completion of launching within expected budget and time
Out-scope
The out scope of the project are generally reflected below:
 Information regarding the suppliers are not provided
 Details regarding the theme is not given
C. Project milestone
Milestone Completion date
Milestone 1: Completion of initiation phase Tue 12-02-19
Milestone 2: Completion of planning phase Thu 28-03-19
Milestone 3: Completion of execution phase Mon 21-01-19
Milestone 4: Completion of closure phase Wed 24-04-19
D. Project deliverables
The deliverables of the project are generally reflected below:

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PROJECT MANAGEMENT
 Key audience identification
 Product development
 Marketing plan development
 Venue selection
 Launching of the project
E. Work breakdown structure
Figure 2: Work breakdown Structure
(Source: Created by Author)
F. Project schedule
The schedule of the project with resources as well as required budget is generally
reflected in the given table below:

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PROJECT MANAGEMENT
WBS Task Name Duration Start Finish Resource Names Cost
0
Launching of
personal care
products in
Farmers Trading
Company, New
Zealand
68 days
Mon 21-
01-19
Wed 24-04-
19
$
45,600.00
1 Initiation phase 17 days
Mon 21-
01-19
Tue 12-02-
19
$
5,920.00
1.1
Business case
development
2 days
Mon 21-
01-19
Tue 22-01-
19
Event manager $ 720.00
1.2
Cost benefit
analysis
3 days
Wed 23-
01-19
Fri 25-01-19 Financial manger $ 960.00
1.3
Checking
market conditions
3 days
Mon 28-
01-19
Wed 30-01-
19
Marketing
manager
$ 960.00
1.4
Development of
charter
5 days
Thu 31-01-
19
Wed 06-02-
19
Event planner
$
2,000.00
1.5
Team members
recruitment
4 days
Thu 07-02-
19
Tue 12-02-
19
Human resource
manager
$
1,280.00
1.6
Milestone 1:
Completion of
initiation phase
0 days
Tue 12-
02-19
Tue 12-02-
19
$ 0.00
2 Planning phase 32 days
Wed 13-
02-19
Thu 28-03-
19
$
13,080.00

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PROJECT MANAGEMENT
2.1 Project plan 9 days
Wed 13-
02-19
Mon 25-02-
19
Event planner
$
3,600.00
2.2 Resource plan 8 days
Tue 26-02-
19
Thu 07-03-
19
Human resource
manager
$
2,560.00
2.3 Financial plan 6 days
Fri 08-03-
19
Fri 15-03-19 Financial manger
$
1,920.00
2.4 Quality analysis 2 days
Mon 18-
03-19
Tue 19-03-
19
Human resource
manager, Risk
analyst
$
1,200.00
2.5
Risk
management plan
2 days
Wed 20-
03-19
Thu 21-03-
19
Risk analyst $ 560.00
2.6 Acceptance plan 3 days
Fri 22-03-
19
Tue 26-03-
19
Event manager,
Event planner
$
2,280.00
2.7
Communication
plan
1 day
Wed 27-
03-19
Wed 27-03-
19
Human resource
manager
$ 320.00
2.8
Procurement
plan
1 day
Thu 28-03-
19
Thu 28-03-
19
Financial
manager, Human
resource manager
$ 640.00
2.9
Milestone 2:
Completion of
planning phase
0 days
Thu 28-
03-19
Thu 28-03-
19
$ 0.00
3 Execution phase 66 days
Mon 21-
01-19
Mon 22-04-
19
$
25,480.00
3.1 Key audience 3 days Fri 29-03- Tue 02-04- Event planner $

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PROJECT MANAGEMENT
identification 19 19 1,200.00
3.2
Development of
product
2 days
Wed 03-
04-19
Thu 04-04-
19
Event manager $ 720.00
3.3
Marketing plan
development
2 days
Fri 05-04-
19
Mon 08-04-
19
Marketing
manager
$ 640.00
3.4
Result
measurement
3 days
Fri 05-04-
19
Tue 09-04-
19
Event manager,
Organizer
$
2,040.00
3.5 Selection venue 1 day
Wed 10-
04-19
Wed 10-04-
19
Organizer, Venue
price[1]
$
6,320.00
3.6
Selection of
theme
1 day
Thu 11-04-
19
Thu 11-04-
19
Event planner,
Organizer
$ 720.00
3.7
Selection of
event timing
1 day
Fri 12-04-
19
Fri 12-04-19
Event planner,
Additional
cost[1]
$
5,400.00
3.8
Social media
activity
2 days
Mon 15-
04-19
Tue 16-04-
19
Marketing
manager,
Organizer,
Additional
cost[1]
$
6,280.00
3.9
Planning for
project follow up
2 days
Wed 17-
04-19
Thu 18-04-
19
Organizer $ 640.00
3.10
Product
launching
2 days
Fri 19-04-
19
Mon 22-04-
19
Event manager,
Event planner
$
1,520.00
3.11 Milestone 3: 0 days Mon 21- Mon 21-01- $ 0.00

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PROJECT MANAGEMENT
Completion of
execution phase
01-19 19
4
Project closure
phase
2 days
Tue 23-04-
19
Wed 24-04-
19
$
1,120.00
4.1
Post-project
review
1 day
Tue 23-04-
19
Tue 23-04-
19
Event manager $ 360.00
4.2
Stakeholders
sign off
1 day
Tue 23-04-
19
Tue 23-04-
19
Event planner $ 400.00
4.3
Project
documentation
1 day
Wed 24-
04-19
Wed 24-04-
19
Event manager $ 360.00
4.4
Milestone 4:
Completion of
closure phase
0 days
Wed 24-
04-19
Wed 24-04-
19
$ 0.00

12
PROJECT MANAGEMENT
Figure 3: Gantt chart
(Source: Created by Author)

13
PROJECT MANAGEMENT
G. Project activity diagram using CPM
Figure 4: Activity diagram
(Source: Created by Author)
Task 3
3.1 Discussion about the five challenges of being a leader
The challenges of being a leader are generally elaborated below:
Over-control: It is found that some of the leader generally lacks the proper ability of
delegating effectively which helps in creating culture of micromanagement that generally
helps in stifling different types of independent thinking which helps in crushing creativity and
generally leaves the project leader to focus always on short term goals (Joslin & Muller,
2015). This is considered as one of the major challenges of leadership and for resolving the
problems as well as issues, it is quite important to have proper quality among the leader that
helps in relating their active learning within the bigger picture and helps in empowering the
entire team.
Lack of problem-solving skill: Problem solving as well as negotiation is considered
as one of the essential skills that is mainly utilized by the leaders as well as project teams for
properly controlling the entire organization (Hornstein, 2015). However, the skills help in
providing them proper knowledge about how to enable true understanding, successful
outcomes as well as positive outcomes. Whereas it is found that once the leaders master some

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PROJECT MANAGEMENT
of the skills then they become expert negotiators for properly deploying the strategies that is
mainly leant business situation.
Complacency: It is found that due to absence of proper complacency among the
leaders generally causes lacklustre performance, improper productivity of the organization,
reluctance to compete for new customers, resources as well as contracts. It is quite necessary
to resolve the problem that is associated with complacency by learning both the leaders as
well as teams within learning new skills as well as ideas.
Internal challenges: The leaders also faces number of internal challenges like
insecurity as well as defensiveness due to which they are unable to perform well. Insecurity is
considered as one of the major problems that generally keeps the leaders proactive from
following the vision (Todorovic et al., 2015). Moreover, problems like inability to be
objective as well as inability of directing problem can also pose internal challenges for the
leaders.
Innovation related issue: Some of the leaders generally make mistake in developing
proper culture of innovation for the sake of innovation which generally creates umber of
issues and problems. When a leader considers innovation as priority then it is assumed that
they are generally throwing people within the mind-set of innovation. This generally can
increases the chances of failure.
3.2 Evaluating five main reason of project failure
The five main reason behind the failure of the project are generally elaborated below:
Scope creep: Scope creep is one of the term that mainly refers to the change that is
needed within the project scope. Scope creep generally helps in stating how the resources of
the project are changing with the project. If the scope of the project changes then it will be

15
PROJECT MANAGEMENT
very much challenging for the higher authorities of the project for completing the entire
project within the expected budget and time.
Inadequate planning of project: Project planning is considered as one of the
significant tool that is used for managing the project effectively. If the plan that is generally
developed for the project does not properly organize the various parts include schedule, cot as
well as resources for competing the project then it can cause number of problems as well as
issues (Kaiser, El Arbi & Ahlemann, 2015).
Shortage of resources: It is found that every project may face shortage of resources
and if proper resources are generally needed for successfully finishing the work of the project
then it can cause delay within the project. Delay within the project generally extends the
project deadline ad also rises the budget of the project.
Poor risk management: Poor risk management generally influences the project
success negatively. Project failure is considered as one of the worst cases of poor risk
management (Too & Weaver, 2014). If the risk or challenges that are related with the project
are not identified within the initial step of the project then it is quite difficult to complete the
management within the expected time.
Inexperienced project managers: Project failure is considered as one of the
common term that every project managers generally face during their professional life. If the
project managers who are mainly involved within the project are not experienced then they
are unable to complete the work of the project effectively and as a result number of issues as
well as challenges generally occurs within the project.

16
PROJECT MANAGEMENT
3.3 Discussion of five key traits of team leader for imperative for success completion of
project goals
The different types of key traits of team leader that are generally necessary for
achieving the goals of the project quite successfully are generally reflected below:
Communication: Effective communication skills are considered to be vital for
enabling the project manager for communicating effectively with broad spectrum of people
with different levels within an organization (Sanchez, 2015). Thus, proper communication
capability must be necessary for the project team leader to complete the project within the
expected time.
Positive attitude: A leader must have a positive attitude towards the work that is
performed by them so that they can be able to complete the work of the project positively.
Positive attitude towards work is generally necessary for successfully doing the project work.
The project team leaders generally achieve success due to the positive that they generally
have towards work.
Competence: When a leader is unable to properly demonstrate the competent as well
as capability then they are generally unable to gain trust as well as respect for the team as
well as colleagues thus it is quite necessary to have competence within the project team
leaders (Conforto et al., 2014).
Team builder: It is quite necessary for the leaders to have proper team building
skills, so that the project manager will be able to build proper project team in order to
complete the work successfully. This generally can be done with the help of number of
personalities that is needed for reflecting positive dynamic for team building.
Decision maker: The personal decision that is taken by project manager must have
direct impact on the project success (Badewi, 2016). Therefore, it is found that if the project

17
PROJECT MANAGEMENT
manager has proper decision-making skill then they can be able to make proper decisions
within a project. For becoming strong within the area, it is quite important to improve the
skills of decision making so that the organization make proper decision that is related with
the project.
3.4 Link between the strategic business objectives as well as project management goals
It is found that there must exists a link that is generally present between project goals
as well as business objectives that are generally associated with the objectives of the
organization. It is the responsibility of the project manager to focus on the goals of the
project in order to achieve the strategic business objectives of the project quite effectively.
Proper link must be present within the project management goals as well as strategic business
objectives for achieving the goals and objectives of the project quite successfully (Costantino,
Di Gravio & Nonino, 2015). One of the ways is to properly strategic planning procedure for
achieving the long terms organization goals for achieving the desired mission as well as
vision. Thus, proper strategic planning is helpful in achieving the goals of the organization
properly. In addition to this the article also helps in reflecting the shows how the project
management can e utilized for achieving the strategic business goals of the project.
3.5 Five elements for making the project successful
The five different elements that are generally required for the project success are
generally elaborated below:
Clear goals and scope: If thee goal as well as scope of the project are clear then it
will be quite easy for the project team members to progress. Therefore, it is found that clear
scope as well as project objectives are helpful in achieving success within the entire project.
Committed project sponsor: If the project sponsor is committed towards the work of
the project then they will provide the required financial support to the organization. Thus,

18
PROJECT MANAGEMENT
proper support as well as help from the project sponsors are beneficial and helpful for making
the entire project successful (Conforto et al., 2016).
Experienced project manager: Experienced project manager are generally needed
for achieving the success of the project effectively. If the project managers are experienced,
then they can be able to achieve the objectives as well as goals of the project quite
successfully. Proper skilled and experienced project managers are generally capable of
completing the work of the project within the expected time and budget by avoiding the risks
and challenges which are considered to be beneficial.
Engaged stakeholders: Stakeholders are the individuals who generally have vested
interest within the success of the project but are not the members of the project team. It is
found that proper engagement of the project stakeholders within the project generally helps in
achieving the objectives as well as project goals quite successfully (Ahern, Leavy & Byrne,
2014). Due to the engagement of the project stakeholders with the project, it is quite easy to
understand the views and concept of the different stakeholders which further helps in making
proper decisions for the project.
Dedicated project team members: Project team must accomplish the goals of the
project and for this dedicated project team member is generally required. Many of the project
team members are generally assigned within a project on the top of various regular duties
which means that there is no reduction in other work for compensating the additional work by
the project team and this dedication is needed for making the project successful.
3.6 Definition of project quality as well as proper illustration about the application of
various types of tools that are needed for the quality assurance of project management
Project quality can be defined as the product or service that generally has the ability
of performing quite satisfactorily which is considered to be suitable for the intended purpose.

19
PROJECT MANAGEMENT
In order to manage the quality of the project, it is quite important to use project project
quality management, quality control as well as project quality assurance.
The seven different quality management tools which are mainly required in order to
manage the entire project are mainly illustrated below:
Flowchart: This is considered as one of tool that helps in determining bottlenecks or
breakdown within the process of project (Andersen, 2016). The flowchart that is provided
below helps in elaborating the steps of the procedure with the help of proper graphical
symbols which are generally connected to one another by paths for representing the workflow
direction.
Figure 5: Flowchart diagram
(Source: Created by Author)

20
PROJECT MANAGEMENT
Check sheet: It is one of the basic quality tools that is used for collecting data such
that the check list might be able to track number of different types of incidents that happens.
It is considered as one of the simple document that is mainly used for proper management of
the project quality.
Figure 6: Check sheet
(Source: Created by Author)
Control Charts: Control charts are utilized for plotting data over time and helps in
reflecting the movement of the data. The figure that is provided below reflects on the control
charts that is used for reflecting the movement of the data over time.

21
PROJECT MANAGEMENT
1.1 1.2 1.3 1.4 1.5 1.6
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Control charts
Series 2
Figure 7: Control charts
(Source: Created by Author)
Fish bone diagram: Fish bone diagram is helpful in identifying the problem that one
wants to solve by simply writing within the box (Martens & Carvalho 2017). It is found that a
fish bone diagram is mainly utilized for identifying as well as organizing the potential causes
of the business problem in a proper format for properly understanding the business problem.
The fish bone diagram is provided below:

22
PROJECT MANAGEMENT
Figure 8: Fishbone diagram
(Source: Created by Author)
Histograms: This helps in reflecting the patterns that fall within the typical process
conditions. It is found that changes within the process is helpful in triggering the data
collection procedure. It is found that the figure that is provided below reflects on the work
that is performed by the project stakeholders.
Event
planner
Event
manager
Financial
manger
Human
resource
manager
Marketing
manager
Organizer Risk
analyst
0 hrs
50 hrs
100 hrs
150 hrs
200 hrs
250 hrs
Actual Work Remaining Work Baseline Work
Figure 9: Histogram

23
PROJECT MANAGEMENT
(Source: Created by Author)
Scatter Diagrams: They are mainly utilized for reflecting the relationship that exists
between variables which helps in representing the effect and cause. The scatter diagram for
the project is generally reflected below:
0 0.5 1 1.5 2 2.5 3
0
0.5
1
1.5
2
2.5
3
3.5
Scatter diagram
Figure 10: Scatter diagram
(Source: Created by Author)
Pareto Chart: It is one of the bar graphs of data that helps in reflecting the largest
number of frequencies to the smallest. This is also used within the project management
process for checking the quality. The pareto chart for the project is generally reflected below
with the help of the below figure.

24
PROJECT MANAGEMENT
January 2019 February
2019
March 2019 April 2019
$ 0.00
$ 5,000.00
$ 10,000.00
$ 15,000.00
$ 20,000.00
$ 25,000.00
$ 30,000.00
$ 0.00
$ 5,000.00
$ 10,000.00
$ 15,000.00
$ 20,000.00
$ 25,000.00
$ 30,000.00
$ 35,000.00
$ 40,000.00
$ 45,000.00
$ 50,000.00
Cost Cumulative Cost
Figure 11: Pareto Chart
(Source: Created by Author)

25
PROJECT MANAGEMENT
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PROJECT MANAGEMENT
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