Project Management

This document provides an overview of project management, specifically focusing on project scope, deliverables, description, assumptions, constraints, work breakdown structure, acceptance criteria, risk management, resourcing plan, and managing scope creep and variations.

Running Head: PROJECT MANAGEMENT
Project Management
Name of the Student
Name of the University

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5. Project Scope
5.1 Scope Statement
The primary scope of the project involves an event for launching a new product namely
the 1L Chocolate Flavoured Full Cream Dairy Milk.
5.2 Deliverables
The deliverables of the project include presentation of the new product in front of media
as well as influencers and other dairy industry members. In this event, the details of the product
including its nutritional value, price, target market and other details will be explained and
promoted.
5.3 Description of the Project
Freedom Food Group is a successful food and beverage manufacturer that is now looking
to launch a new dairy product for gaining more market and increase sales in the retail.
Accordingly, the company wants to present the product in front of media and hence, a project has
been developed to execute this presentation event.
5.4 Assumptions and Constraints
It has been assumed that the new product will be well received by the customers and the
sales will increase in the retail stores immediately.
The major constraint is that there is already tough competition in the market and it is not
sure whether the product will enjoy success in the market.

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5.5 Work Breakdown Structure
A work breakdown structure is required to break down the entire event planning and
development process into separate activities so that the schedule, resources and budget can
allocated separately and reduce the complexity of the project. For the particular event plan in
focus, the work breakdown structure is developed as follows. FFG will use the work breakdown
structure to divide the project into activities and assign relevant personnel to perform their duties
in the build up and execution of the event.
WBS Task Name Duration Start Finish
Resource
Names
0 Launch Event for a New Product 18 days
Mon
5/20/19
Wed
6/12/19
1 Event Planning 7 days
Mon
5/20/19
Tue
5/28/19
1.1
Develop Project Plan Based on
Event Requirements
5 days
Mon
5/20/19
Fri
5/24/19
Company
CEO
1.2 Develop Project Schedule 1 day
Mon
5/27/19
Mon
5/27/19
Company
CEO
1.3 Develop Project Budget 1 day
Tue
5/28/19
Tue
5/28/19
Company
CEO

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1.4 Project Approval 0 days
Tue
5/28/19
Tue
5/28/19
2 Event Preparation 10 days
Wed
5/29/19
Tue
6/11/19
2.1 Hire Event Management Team 2 days
Wed
5/29/19
Thu
5/30/19
Company
CEO
2.2
Invite Media and Business
Personnel
2 days
Fri
5/31/19
Mon
6/3/19
Event
Manager
2.3 Select Venue 1 day
Tue
6/4/19
Tue
6/4/19
Event
Manager,
Venue
Rent[1]
2.4
Arrange Decorations and
Equipments for Presentation
5 days
Wed
6/5/19
Tue
6/11/19
Event
Manager,
Volunteers,
Equipments
and
Decorations[
1]
3 Launch Day 1 day Wed Wed

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6/12/19 6/12/19
3.1 Host the Event 2 hrs
Wed
6/12/19
Wed
6/12/19
Event
Anchor
3.2
Describe and Present the Product
in Front of Audience
4 hrs
Wed
6/12/19
Wed
6/12/19
Company
CEO
3.3
Send Out Free Samples to All
Guests
1 hr
Wed
6/12/19
Wed
6/12/19
Volunteers
3.4 Conclude the Event 1 hr
Wed
6/12/19
Wed
6/12/19
Event
Manager
5.6 Acceptance Criteria
The acceptance criterion of the project is successful presentation of the new product and
immediate queries from the customers regarding price, availability and other details of the
product.
6. Risk Management and Minimisation Plan
There might be several risks associated with the project that need to be identified and
suitable actions must be taken to minimise the risks as much as possible. The risks associated
with the project are identified using risk register as follows.
Risk Description Chance of Occurrence Impact on Project Risk Rating
Marketing Risk 3 4 12

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Distribution Risk 3 3 9
Lack of Mass Appeal 2 4 8
Sustainability Risk 4 5 20
The risk rating shown in the above table is based on the risk matrix as shown in the
following diagram.
Figure 1: Risk Matrix
(Source: PMBOK 6th Edition)
The minimisation plan for the risks as identified in the risk register is as follows.
Marketing Risk – Several weeks before launching the product, proper marketing is to be
done to ensure the people are aware of the new product that will be launched, thus raising
eagerness to attend the launch event.

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Distribution Risk – Before the product launch, sufficient units must be manufactured and
kept ready for distribution. As soon as the product is launched, the units will have to be
distributed to the retail stores for sale.
Lack of Mass Appeal – Before launching the product, the target market is to be identified
and mass appeal should be generated using suitable marketing techniques.
Sustainability Risk – The company should keep expectations higher than usual and should
be ready for rapid growth and demands for the product that will be launched. The company
should also develop appropriate sustainability plan for coping with the product growth and
popularity in the market.
7. Resourcing Plan
The event requires suitable resource plan for both human and material resources that will
be utilised as per the requirements (Schwalbe, 2015). The resource requirements for the event are
listed in the following table.
Resource
Type
Resource Names Role / Function
Human Resources
Anchor / Host The role of the host is to execute the entire event, make
announcements and relevant demonstrations related to the
launch of the product
Company CEO The role of the CEO in the event is to demonstrate the details
of the product that is launched including announcement of
detailed information like its nutritional value, price, target
market and others.

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Event Manager Control and manage the event as per the requirements and
standards
Volunteers Various activities within the event like welcoming guests,
arranging amenities, safety arrangements and others
Material Resources
Event Venue The auditorium where the new product will be launched and
presented in front of the audience
Safety Equipments Required during cases of emergency responses like hazards,
illness and others
Other Equipments like
Microphone, Speakers,
Lights, Stage Decorations,
Project, Screen and Others
As required for the presentation and launch of the product
For the human resources identified for the project, the RACI chart is developed as
follows.
Host Company CEO Event Manager Volunteers
Event Planning I R C I
Event Preparation I A C R
Event Execution R C A R
Product
Presentation
R R I I
Manage Guests
and Event
Operations
I I C R
Event Closing I I C R

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In the above table, R = Responsible for, A = Accountable for, C = Consulted and I =
Informed.
12. Managing Scope Creep and Variations
Due to the nature of the project, last minute changes in the plan and deviation from the
actual plan may result in the occurrence in the scope creep. One of the main causes of scope
creep for this project is the last minute change in the product launch plan due to unavoidable
circumstances created due to wrong action taken during the preparation phase of the project. As a
result, the event may cost additional amount of money and also the product launch might get
delayed for a significant amount of time. In order to avoid the scope creep and missing of the
deadlines for the launch event, variation metrics can be used (Kerzner & Kerzner, 2017).
Variations are changes in the project that are anticipated early and accommodated within the
scope within a reasonable level. In this case, the variations in cost and schedule are to be
calculated to identify the additional costs that might be encountered due to time extension so that
some contingency budget can be kept for use in the scope creep scenario for the event.

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References
Fleming, Q. W., & Koppelman, J. M. (2016, December). Earned value project management.
Project Management Institute.
Harrison, F., & Lock, D. (2017). Advanced project management: a structured approach.
Routledge.
Heagney, J. (2016). Fundamentals of project management. Amacom.
Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Larson, E. W., & Gray, C. F. (2017). Project management: The managerial process. McGraw-
Hill Education.
Schwalbe, K. (2015). Information technology project management. Cengage Learning.