Project Management for Developing a Health and Fitness App: Astra PLC Case Study

Project Management

Table of Contents
MAIN BODY ..................................................................................................................................3
Project plan-.................................................................................................................................3
Project Scope-..............................................................................................................................3
Risk involved in the process of application devlopment
......................................................................................................................................................4
Project Success-...........................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES-...............................................................................................................................6

INTRODUCTION
This part has been included in the PPT which has been attached in the appendix
MAIN BODY
Project plan-
Astra PLC is a small sized company which is specialising in Vitamin and mineral based
food supplements and this market according to recently conducted statistics and surveys is on a
boom which chance of major profitability (Stanitsas, and Kirytopoulos, 2021). In order to
increase their profit and market share and establishing their brand image the new project plan
being pursued by the company involves the development of a health and fitness app to enter
digital fitness space. For the accomplishment of this goal, it is necessary for the company to
develop an optimum plan and start proceeding further by following this. On the very first stage, a
survey needs to be conduct by the company for the identification of the opportunity for the
success of this application. For the second stage decisions regarding the kind of facilities which
company is planning to offer their customers through this app. And on the last stage there will be
a successful launch of this application. A Gantt chart has also been prepared herein which will
help understand the report in a better manner by classifying the activities by attaching a viable
timeline to them.

Project Scope-
There are various which has to be considered in order to develop this health and fitness
app such as deciding types of features in the app. For this, Astra Plc need an efficient
development who will guide the company about the designing of the app. Company is planning
to develop the app which is able to construct the diet chart and intake of nutrition which is
required for an individual (Zhou, Irizarry and Lu, 2018). And to check the growth among the
user, app will also provide feature of activity tracker. Other options like sharing of daily routine
to their people and regular alert notification to make them aware to follow this routine. In order
to launch this app, Astra Plc requires an investment of around 20000 pounds, and a proper
budget is required to avoid the situation of excess cost. Connecting this app through social media
would be a great idea, if company wants to get more customers for their app. Platforms like
Instagram, Facebook, will help the company to stay in touch with the online users specially