Corporate Social Responsibility and Its Impact

This assignment delves into the crucial role of corporate social responsibility (CSR) in contemporary business. It examines the significance of CSR implementation, exploring how organizations can effectively integrate ethical and sustainable practices into their operations. The document outlines key considerations for developing a successful CSR strategy, including stakeholder engagement, risk assessment, and communication initiatives. It also emphasizes the positive impact of CSR on organizational performance, brand reputation, and societal well-being.

IMPLEMENTING CSR ACTIVITIES WITHIN
ORGANISATIONS TO MEET SUSTAINABLE OBJECTIVES
Student Name:
Student ID:
Professor Name:
Assignment Name:
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Table of Contents
Introduction......................................................................................................3
Task 1.............................................................................................................. 3
Establishment of aims, objectives, and timeframes (LO1)...............................3
Aims and objectives (P1).................................................................................3
Project management plan (P2)........................................................................4
Work breakdown structure and Gantt chart (P3).............................................6
......................................................................................................................... 7
Task 2 (P4)......................................................................................................7
Task 3.............................................................................................................. 9
Presentation of the project and appropriate recommendations (LO3).............9
Appropriate recommendations (P6)...............................................................15
Task 4............................................................................................................16
Reflection with respect to the value of undertaking the research related
activities (P7).................................................................................................16
Conclusion.....................................................................................................16
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Introduction
Implementation of the Corporate Social Responsibility has become the matter of prime
importance in the business companies with the objective of ensuring the existence of ethics in
the business activities (Rasche et al. 2017, p.45). Apart from the achievement of the financial
goals, the business entities intend to ensure that the business activities do not make the impact
on the society as well as in the environment. Colby Furniture Company Pty Ltd has been chosen
as the organisation for this assignment. In this assignment, the sincere efforts will be put in
establishing the aims and objectives along with the timeframes pertinent to the project
management plan. The small-scale research will be conducted with the objective of gathering
the information and data related to project. After that, the effective analysis of the data will be
ensured along with the appropriate recommendations. In addition, the reflective study will be
conducted to understand the value of the project as well as its utility for supporting the
sustainable performance of the organisation. Hence, this assignment aims to assist Colby
Furniture Company Pty Ltd in implementing the corporate social responsibility with the purpose
of meeting the sustainable business objectives.
Task 1
Establishment of aims, objectives, and timeframes (LO1)
Aims and objectives (P1)
Colby Furniture Company Pty Ltd intends to ensure the conduction of the project with the aim
of implementing the corporate social responsibility related activities within the organisations.
The organisation also aims to engross itself in different CSR activities through the development
of the project management plan (Carroll, 2015, p.95).
Aim: To successfully implement the corporate social responsibility related activities within the
Colby Furniture Company Pty Ltd.
Objectives
 To understand the importance of corporate social responsibility related activities within
the Colby Furniture Company Pv Ltd.
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 To analyse the positive impact of implementing CSR activities on the Colby Furniture
Company Ptv Ltd
 To recommend different strategies for successfully implementation of CSR activities
within the Colby Furniture Company Ptv Ltd.
In this way, the organisation aims to maintain sustainability in the business operations.
 To ensure the implementation of the activities related to corporate social responsibilities
 To ensure the development of the effective relationship with the employees thereby
resulting in improving the organisational communication and interpersonal relationship
 To ensure the engagement with the activities with respect to the protection of the
environment
 To ensure the achievement of the sustainability while conducting the business operation
related activities
 To ensure that the organisation can effectively work with the local communities thereby
resulting in increasing the brand reputation
Based upon the aim mentioned above, Colby Furniture Company Pty Ltd intends to focus on the
fulfilment of the objectives of the purpose of gaining the competitive advantage over the
industrial rivals. The objectives of the project are as follows:
Project management plan (P2)
For ensuring the implementation of the project management plan, it is essential to shed the
bright light on certain aspects, such as cost, time, communication risk, scope, and resources. The
project management plan will help Colby Furniture Company Pty Ltd in ensuring the effective
management of these aspects for meeting the sustainable business objectives.
Cost
There will be different types of costs, which are related to the project management plan, such as
the direct cost fixed cost, indirect cost etc. The direct cost will be related to the project
management plan, such as compensation for the project team members in terms of monetary
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benefits. In addition, there will be indirect cost will also be incurred on the project, such as the
monetary compensation for the supervisors. The variable cost will also be incurred, such as
workforce, materials for completing the project etc. Moreover, the fixed cost will be incurred on
the project, such as the monetary compensation for the suppliers, premium of the insurance etc.
CostEstimated Amount (Australian Dollar)Fixed Cost500,000Variable Cost600,000Direct
Cost800,000Indirect Cost1,000,000Total2,900,000Table 1: Cost for the Project Management
Plan
(Source: Self-developed)
Scope
While discussing the scope of the project, it is important to understand what the project
management plan will deliver as the outcome. The project management plan will help the
organisation named Colby Furniture Company Pty Ltd in developing the plan for implementing
the corporate social responsibilities. In addition, the corporate governance will be established in
the organisation. The relationship with the customers and employees will be improved. The
organisation will be able to emerge as one of the prominent corporate social responsible business
entities (McWilliams, 2014, p.55).
Time
The specific time will be allocated for completing the project. It will take more than five years
to ensure the diametrical implementation of CSR activities in the organisation. Time is actually
referred to the produce a deliverable. Which is basically in the case is to be end result of the
project. Further it is stated that amount of time is required for producing the deliverable which is
directly related to the quantity of requirement which are part of the end results.
Quality
It is important to maintain the quality for ensuring the effective completion of the project.
However, it is important to ensure the effective allocation of the resources for ensuring the
successful completion of the project. It is also important to maintain the quality of the human
resources so that they can play the prominent role in achieving the project objectives.
Communication
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It is essential to ensure the effectual communication within the organisation for completing the
project within specific period (Cheng et al. 2014, p.22). The communication should be set up
amongst the team members with the objective of improving the interpersonal relationship.
Risk
There are different types of risks, which ought to be considered while ensuring the effective
implementation of the project. Low-quality technology, frequent turnover in the organisation,
ineffective communication of the stakeholders associated with the project etc. are required for to
be considered (Asif et al. 2013, p.15). Therefore, it is important to identify the project risks and
they should be assessed. Based upon the assessment, the effective strategy should be developed.
Resources
The efficient human resources, equipment, financial resources etc. are required to complete the
project.
Work breakdown structure and Gantt chart (P3)
It is important to produce work breakdown structure and Gantt chart so that it can be possible
for the organisation to acquire an idea about the stages and required time-frame for completing
the project. The Gantt chart has been provided below along with the work breakdown structure
so that the specific period and stages can be determined with respect to the completion of the
project related to the CSR activities.
Activities20172018201920202021Devising plan for making the projectCost estimationRisk
assessmentDevising the risk strategyResource allocationCalculating the outcomes of the
projectImplementation of the projectMonitoring the effective performance of the project
Figure 1: Gantt chart
(Source: Self-developed)
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Task 2 (P4)
Research methodology
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Research methodology is one of the essential chapter because different tools and techniques
which are required for completing the research project is added in this chapter.
 Research design: Research design can be stated as overall plan of action which
support scholar to involve in different types of elements for the study in logical manner.
Here information is collected in respect to address the research problem in a
appropriate manner. There are three type of research design that is experimental,
exploratory and descriptive.
 In this report investigator use descriptive research design so that theory based
research can be carried out. Further descriptive research design is effective in outlining
the current issues which are find out in this study.
 Data collection method: It is importance to collect the data as because it is one of the
essential part of the study. Here for collecting the data there are two method that is
primary and secondary. In present report primary method is used in which survey is
conducted and questions will be asked from employees of company for collecting new
information.
 Sampling: Sampling is known as the approach which assist scholar to target people
from large population. Here 20 employees is selected for through random sampling
method.
 Data analysis: For analysis the collected data there are two method qualitative and
quantitative. Here in this report qualitative method is used under which different
themes
 Ethical consideration: It is considered as an important part of research methodology. It
is difficult to complete the study without the help of ethical consideration. It focuses on
time approaching potential respondents. At this part all the respondents are asked
questions and data was collected. This is the collection of secondary data and them
implementing it in the study for further research.
 Research limitation: In the present investigation, efforts have been set up by the
working on the study. Due to limited time frame and monetary resources highly detailed
investigation has been done.
It is important to conduct the small-scale research with the objective of meeting the
objectives as well as aims of the project. However, it is important to be ensured that the
qualitative, as well as quantitative tools can be utilised in an effective manner with the objective
of meeting the aims and objectives of the project. It is essential to analyse the project related
risks with the effective utilisation of research methods. The interview session with the
respondents has helped in getting to understand their expectations. The interview with the
customers has helped in understanding their expectations (Schrempf-Stirling et al. 2016, p.715).
The interview with the employees has been conducted with the objective of understanding their
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expectations from the organisation. The employee and consumer survey have been conducted,
which has been helpful in acquiring the useful data. The meetings have been conducted with the
managerial people and other employees as well as executives so that the effective plan can be
devised for implementing the CSR activities in the organisation. The CSR activities of the other
organisations have been critically analysed so that it can be understood how to implement the
CSR activities within the organisation. The focus group has been helpful in discussing the
different aspects as well as the issues pertinent to the implementation of the corporate social
responsibility in the organisation.
On the other hand, some of the quantitative and qualitative techniques have been utilised
with the objective of assessing the project related risks. The risk probability and impact matrix
played the prominent role in getting to understand the different risks along with their impacts.
The risk urgency assessment has been utilitarian in assessing the urgency of the project related
risks. The risks have also been categorised. The EVM (Expected Monetary Value) analysis has
been conducted with the objective of calculating the average outcome. In addition, the cost risk
and schedule risks related to the project have been analysed. The status meetings have been
conducted for discussing the project related risks with the objective of mitigating it. The risk
assessment and mitigation plan has been devised with the hope of mitigating the project related
risks. The opinions of the customers and employees have been collected based upon which,
Colby Furniture Company Pty Ltd has been able to devise the strategy for implementing the
CSR activities. In these ways, Colby Furniture Company Pty Ltd has been able to ensure the
effectual collection and analysis of the data as well as information thereby resulting in meeting
the objectives of the project (Servaes and Tamayo, 2013, p.1061). The Gantt chart has been
utilised to determine the specific time-frame for completing the project. The work breakdown
structure has been used to determine the different stages required for completing the project. The
emphasis has been laid upon the reliability as well as the accuracy of the different research
methods associated with the project.
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Task 3
Presentation of the project and appropriate recommendations (LO3)
Analysis of the research and data (P5)
Name:
Age:
1.) Is Corporate social responsibility are beneficial for Colby Furniture Company Ptv Ltd?
Yes
No
2.) Do you think CSR activities are important for your Colby Furniture Company Ptv Ltd?
Yes
No
3.) What CSR activities will need to undertake by Colby Furniture Company Ptv Ltd?
 Green Environment
 employee benefits
 Women authorization
4.) Which area of social responsibility is more significant for Colby Furniture Company Ptv Ltd?
 Policy for employees
 Environment protection
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Relationship with community and society
theme 1: CSR are advantageous for Colby Furniture Company Ptv Ltd
1.) Is Corporate social responsibility are beneficial
for Colby Furniture Company Ptv Ltd? respondent
Yes 5
No 27
Interpretation: Aforementioned chart reflect that there are 5 participants who state that CSR is
important for the firm. On the other hand there are 2 who said that it is not important. Hence, it
reflect that it is important for the firm to implement CSR activity.
Theme 2: Corporate social responsibility activities are important for your Colby
Furniture Company Ptv Ltd
11
Yes No
0
5
10
15
20
25
30
5
27
Column B

2.) Do you think CSR activities are important for
your Colby Furniture Company Ptv Ltd? respondent
Yes 5
No 27
Interpretation: From the above chart it show that there are 5 employees who said that
Corporate social responsibility is important within the organisation. While there are 2 who
replied that it is not important for the firm.
12
Yes No
0
5
10
15
20
25
30
5
27
Column B

Theme 3: Green environment CSR activities will need to undertake by Colby
Furniture Company Ptv Ltd.
3.) What CSR activities will need to undertake by
Colby Furniture Company Ptv Ltd? respondent
Green Environment 4
employee benefits 2
Women authorization 17
Interpretation: From the above chart it shows that there are 4 participants who said that green
environment is effective CSR activity while there are 2 who replied that employee benefit and 1
said that women authorization.
13
Green Environment employee benefits Women authorization
0
2
4
6
8
10
12
14
16
18
4
2
17
Column B

Theme 4: Environment protection area of social responsibility is more important for
Colby Furniture Company Ptv Ltd
4.) Which area of social responsibility is more
significant for Colby Furniture Company Ptv Ltd? respondent
Policy for employees 2
Environment protection 4
Relationship with community and society 17
Interpretation: From the above chart it is interpreted that there are 2 participants who state that
Policy for employees is rea of social responsibility is more important for Colby Furniture
Company Ptv Ltd. While 4 said that environment protection and 1 said that Relationship with
community and society is essential.
14
Policy for employees
Environment protection
Relationship with community and society
0
2
4
6
8
10
12
14
16
18
2
4
17
Column B

Appropriate recommendations (P6)
It is important to recommend suggestive ways with the objective of improving the
effectiveness of the project. The recommendations will help the organisation in improving the
business operations. Following things can be recommended with respect to the improvement in
the project:
From the above collected data it is recommanded that there it is essential for the firm to
implement CSR activity. It also help company in gaining competitive advantage. Along with
this it is stated that company can make environmental friendly product so that it can easily
enhance its sale and profit. Further company can also focus on providing training facility to
employees so that they can initiate in CSR activities.
 It is recommended that the organisation should be making the effective utilisation of the
different risk assessment tools with the objective of devising the risk strategy. Devising the
effective risk strategy will help the organisation in mitigating the risks to a great extent.
 It is recommended that the organisation should be ensuring that the employees can be
able to possess the CSR skills. For ensuring the existence of skills related to CSR, the
organisation should introduce the effectual training and development program.
 It is recommended that the organisation focus on increasing the level of organisational
cooperation and coordination for achieving aims and objectives with respect to the corporate
social responsibility (Choi and Moon, 2016, p.1517).
 It is recommended that the organisation should be focusing on the effective use of CSR
audit with the objective of assessing the organisational performance in terms of the achievement
of the aims and objectives of corporate social responsibility.
 It is recommended that the organisation should focus on the introduction of the reward
for the employees so that they can be motivated to perform the CSR-related activities.
 The organisation should be playing the prominent role in enforcing the rules and
regulations with respect to the implementation of the corporate social responsibility. In this way,
the organisation will be able to create a sense of commitment amongst the organisational
members for ensuring the effective performance of the CSR activities.
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 The business entity should play important role in communicating the initiatives of CSR
to the stakeholders associated with the organisation (Deng et al. 2013, p.105). It will be helpful
in creating the brand awareness amongst the mind of the employees.
 The organisation should consider the idea of involving the marketing team so that they
can be able to play leading role with respect to the implementation of the CSR activities.
Task 4
Reflection with respect to the value of undertaking the research related
activities (P7)
The undertaking of the research will be the role player in generating the value in terms of
meeting the aims and objectives of the CSR activities. The organisation will be able to support
the sustainable performance through the effective utilisation of the CSR activities. The research
project will be helpful in the effective assessment of the risks associated with the project. The
project management plan will help the organisation in acquiring the knowledge on the effective
utilisation of the strategy for implementing the CSR initiatives (Flammer, 2015, p.2550). In
addition, the implementation of the project management plan will play the prominent role in
creating the positive image of the organisation thereby resulting in ensuring customer as well as
employee retention. The growth of the organisation will be accelerated in terms of business
profitability if the implementation of the CSR activities is ensured. At the time of undertaking
research it is not easy to prepare Gantt chart. But after conducting well research it becomes easy
for me to conduct research. Along with this, at the time of preparing questionnaire it is not easy
for me. But with the support of mentor I prepared question which was asked from employees of
the the cited company. Further analysis of collected data is also important and I gained
knowledge related to the way which can be used for preparing charts and table. At last I
provided recommendation on the basis of collected data.
Conclusion
The CSR activities will help the organisation in creating the happy environment in the
organisation. As a result, the productivity of the organisation will be increased. With the
increment in the productivity, the organisation will be able to increase the market share. In
addition, the people associated with the organisation will be able to get the chance to contribute
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to the development of the society as well as the country if the CSR activities are implemented in
an effective manner.
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