Project Management Plan Assignment Report

PROJECT PLAN

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Devise project aims and objectives........................................................................................1
P2 Produce a project management plan.......................................................................................3
P3 Produce a work-breakdown structure and a Gantt chart to provide timeframe......................6
P4 Carry out small scale research by applying qualitative and quantitative research method. .11
P5 Analyse research and data using appropriate tools...............................................................13
P6 Communicating appropriate recommendations as a result of research and data analysis....20
P7 Reflect value of undertaking the research to meet stated objective and own learning.........21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................25

INTRODUCTION
In the world of technological advancement, digital technology revolutionized significant
level of changes in the business operations. It dramatically changed traditional corporate model
and transformed their daily activities by providing them a wealth of choice and opportunity. It
help corporations to improvise their existing products to make it more profitable and introduce
innovative goods as well which leads to create diversified product portfolio. Advancement of
technologies not only impact company's production process but also have a huge impact in the
area of administration, storage and distribution and the way of communication as well. However,
implementing such advanced technologies also bring various challenges to the firm Thus,, the
present research targeted at finding out several key challenge that might face by an entity which
is operating in an environment where digital technology is under-utilized. Taking into account
project management principle, the report will design a work-breakdown structure, research and
also construct a plan for implementing digitalization.
P1 Devise project aims and objectives
M1 and D1
In today’s period of ultra competitiveness, each and every business organization needs to
introduce innovation in every field of their operations in order to stay competitive in the sector. It
is equally important for all large, middle and small-scale firms operating in the world. However,
digitalization in big companies is considered quite simple because they have sufficient resources
to satisfy necessary requirement for technological advancement, however, SMEs face numerous
challenges to introduce new techniques such as lack of resources i.e. fund, skilled workers and
others (Schwalbe, 2015). Moreover, it makes it necessary for the firms to deal with the change
management, hire and sustain creative talent and respond increasing competitive environment in
a sound manner. Today, advancement of new and updated technologies made it possible for the
entities to automate their routine work carried out by personnel. Internet of Things, Artificial
Intelligence, Big data analytics, mobile technology, cloud computing are the wonderful examples
of digitalized era.
Looking to Diallo, Patel and Wrelton (2015), report, it is found that in current tough
times, around 4.8 million small business entities need to innovate their business functions to
maximize efficiency and effectiveness and thereby ensure a long-run survival in competitive
world. It is really important for them to introduce the best possible technology like e-commerce,
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interior social media marketing and others to grab benefit of existing opportunities and remain
competitive. UK SMEs are not enough proficient in harnessing new and advanced techniques
and around only 1/3rd of the firms have digital presence & 14% companies are involved in
online trading. However, tech savy will assist SMEs to grow faster and attain success. Tech
revolution radically changed and transformed the way how business carries out activities.
Third Way Interior is a small scale business organization founded in year 2009 and offers
innovative construction design to the people as per the client specification. The mission of the
entity is “To become champion by building client-focused designs” and vision is “To grow in the
market by offering cutting-edge, transparent and unique office fit out alternatives satisfying
client requirements. The key aim of the organization is to address client requirement and thereby
construct office interior with superb design. CRM (Customer Relationship Management) plays
really an important role in identifying consumer requirement and maintain good relationship with
them to boost loyalty (Burke, 2013). It is not just about introducing new technologies but helps
firm to learn more about consumer needs so as to create long-lasting communication and build
sound relationship with the clients (Kerzner, 2013). Nevertheless, sound and successful CRM
depends upon the use of advanced technologies. Thus, it is decided to implement CRM software
in ThirdWay Interior with the aim to maximize loyalty. CRM is an integrated and holistic
process to identify, attract and retain consumers by providing them enhanced value at each and
every point (Choudhury and Harrigan, 2014).
Project overview: The Project is about implementing CRM software in the Third Way
Interior. It is expected to take an initial investment of £10,950 as a cost and projected benefit is
sales would be increase by 10% or above every year. It is decided that project will be complete
within 3.5 months.
Costs: £10,950
Time frame: 3.5 months
Targets:
 Sales would be increase by 10% from the existing level in beginning 3 years after CRM
implementation through maximizing consumer retention rate by 15%-20% and attracting
prospective buyers
 Profit would be increase by 8% from the existing level in starting 3 years after the
implementation of CRM through higher sales
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Project aim: “To implement CRM software as an information-enabled system for boosting long-
lasting consumer loyalty & retention”
Objectives:
 To understand consumer need, desires and wants to adopt consumer-centric approach
 To maximize consumer retention rate by 15%-20% p.a. by providing them great value
through regular interaction
 To maximize sales by at least 10% per annum through vigilant contact with the user to keep
update with the market trend and improve brand equity
 To maximize profitability by minimum 8% every year through satisfying consumer need.
Success criteria: The completion of CRM implementation within decided schedule and
time-frame of 4 months within the budgeted cost limit of £10,950.
Consumer Relationship Management
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Find out existing and prospective consumers
Identifying consumer requirements and desires
Communicating useful information to the clients
Deliver value to the consumers what they actually
expected
Ensure proper delivery of consumer value