Digital Transformation and Globalisation in Honda Company

This assignment is designed to assess students' understanding of digital transformation and globalisation in the context of Honda UK manufacturing. It consists of 10 multiple-choice questions that cover topics such as employee relations, marketing strategies, competitive advantages, and social media platforms. The questions are meant to stimulate critical thinking and encourage students to provide recommendations for further improvement of organisational activity by using digital technology.

MANAGING SUCCESSFUL
BUSINESS PROJECT
1

Table of Contents
Introduction......................................................................................................................................4
Task 1- Project management plan....................................................................................................4
P1 Devise project aims and objectives for a chosen scenario......................................................4
P2 A project management plan that covers aspects of cost, scope, time, quality, communicate,
risk and resources.........................................................................................................................6
P3 A work breakdown structure and a Gantt chart to provide timeframes and stages for
completion....................................................................................................................................9
Task 2- Project implementation and log look................................................................................11
P4 A small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.................................................................11
Task 3- Research analysis and performance review .....................................................................17
P5 Research and data using appropriate tools and techniques...................................................17
P6 The appropriate recommendation as a result of research and data analysis to the valid and
meaningful conclusions.............................................................................................................25
P7 Reflection on the value of undertaking the research to meet stated objectives and own
learning and performance..........................................................................................................26
Conclusion ....................................................................................................................................27
References .....................................................................................................................................28
Appendix .......................................................................................................................................30
2

3

INTRODUCTION
The impact of globalisation has changed the total scenario of business practices by
including different trends. These trends include enhancing trade across borders of goods and
services, level of labour migration between countries, greater outsourcing and outsourcing of
production, the emergence of global brands and finally expansion of foreign direct investment.
These trends have a deep impact on the business activities of business organizations.
Honda of the UK Manufacturing Ltd. (HUM) is a manufacturing company based in the UK
which is a subsidiary of the automotive company Honda (Hondamanufacturing.co.uk, 2018). The
manufacturing plants of the company include engine assembly, casting, pressing, painting,
welding, and other car assembly activities. In order to understand the impact of globalization on
the business activity of the organization, Honda of the UK manufacturing (HUM), the project
would be illustrating the changes that are required for the business in order to tackle the
challenges of globalization. However, in this assignment project management plan project
implementation plan, Research analysis and performance review will be demonstrated. In
addition, the project will cover the various aspects of the research including the costs, scope, risk
plan, time estimation and other requirements for the company to enhance its business
performance in order to cope up with the challenges of the globalization.
TASK 1
P1 Devise project aims and objectives for a chosen scenario
Project definition
4

A project within an organisation refers to some future plan which will be part of the
organisational activity for introducing new services. Every project has a specific scope, time,
skills, requirements and budget for fulfilling the need for project implementation (Nambisan et.
al. 2017).
Honda UK manufacturing Limited has situated in the year 1985 and they have their
headquarters in the Swindon United Kingdom. The organisation is known as a subsidiary for the
famous organisation Honda and works within automobiles and engine manufacturing industry.
However, the company is currently having 3400 Employees with a huge number of the customer
base in the United Kingdom. The effort ability of this organisational product is the main reason
behind their productivity and profitability and, therefore, the introduction of digital technology as
part of the different organisational operational activity will improve the business profitability in
the terms of globalization (Stone and Woodcock, 2014).
Problem statement
Honda UK manufacturing is associated with their productivity and popularity in the
market of United Kingdom. However, the company requires proper understanding about the
impact of the globalization that could have on the business activities of the company. Therefore
for maintaining the competition with the market competitors, some improvements in the
operational areas are required for the company to survive in the global market. These strategies
will be highlighted in the research project.
Project aim and objective:
5

The project aims at identifying the impact of the globalization that it has on the business
activities of Honda UK and also to suggest strategies that could help the company survive in the
global market.
The objectives of this project are:
 To understand and identify the impact of globalization on the business activities of the
automobile organization.
 To identify the areas of improvement for the company, Honda UK manufacturing in the
competitive market of international business
 To identify the change required by the business organizations to tackle with the
globalization
 To recommend the different ways by which the organization able to compete in the
global market.
Rationale of the research
6

The formulation of the structured topic has helped the researcher in conducting primary research
by formulating a set of questionnaire related to the research topic based on the aims and
objectives of the research. The conduction of the primary information of the research has
helped the researcher in gathering valid and authentic information related to the research
that has helped him in drawing up a valid conclusion to the research.
P2 A project management plan that covers aspects of cost, scope, time, quality, communicate,
risk and resources
Project implementation is considered as a technique by which appropriate milestone are
developed by the organisation for gaining proper result from the project. The different milestones
which need to achieve by the project management plan undertake the communication cost scope
quality time risk and resource management (Mackey and Gass, 2015).
All these aspects are part of the project implementation plan which will be needed for
men manage properly for developing re-presentable project results.
The different
milestones of the
specific project
The appropriate project management plan Project schedule for the
monitoring process
Scope The implementation of the project is going to
provide the organisation basic knowledge related
to the globalization and its impact on the
business activities of the company (Harrison and
Before the
implementation of the
plan, the scope of this
7

Lock, 2017). The introduction of digital
marketing is going to provide financial profits
which can be used by the organisation for new
innovation or employee recognition process.
project needs to find out.
Cost For the use of digital marketing technique
specific amount of cost has to bear by this
organisation. The organisation is going to
include a new Management Department which
will be part of implementing various change
management strategies. Therefore around £
120,000 will be used and the split is given
below:
Activities Cost
Initiation phase £ 5,000
Planning phase £ 10,000
Implementation phase £ 100,000
Project closure £ 5,000
Total £ 120,000
At the beginning of
implementing the change
as part of the
organisational activity.
Time Time is considered as one of the essential parts
of this project because a specific time period has
Specific timing will be
included in the project for
8

to maintain finishing the project. The total
planned development implementation and
analysing the results will be part of this time
management process (Kerzner and Kerzner,
2017). The time required for the project to be
completed will be 6 months.
each of the activities.
Communication In any project, work communication becomes
one of the essential parts from the beginning to
the end. It has been analyzed that the total
project going to include different
communication with the discussion with the
employees at the primary research of this project
is associated with the communication process.
In the data collection or
gathering process, the use
of communication process
is vital.
Quality Improving the quality of the organisational
promotional and marketing activities is the main
reason behind conducting this project. Therefore
quality management will be part of this
implementation of digital technology (Matt et al.
2015).
The quality management
will be checking thrice in
every week which helps in
understanding the growth
of quality.
Resource The organisation will be thinking of developing
a new IT Department. this need or demand will
be verified with the result of this project work.
The different resources
need proper monitoring
and therefore every day
9

Therefore the different resources will be needed
for this project is human resource, physical
resource and financial resources.
the project manager will
be the check on the
resources for better results
Risk in each of the project risk management become
one of the essential areas and therefore in the
beginning stage risk assessment need to done for
minimising the influence of need. The risk
assessment process also helps the organisation in
properly use the financial resources. In the
financial planning, the project needs to segregate
some amount of money in case of risk
management issue in the future (Lientz and Rea,
2016).
The risk assessment will
be done in the initial
phase of project
development to
understand the future
influences of risk.
P3 A work breakdown structure and a Gantt chart to provide timeframes and stages for
completion
The work breakdown structure
The work breakdown structure is normally a representation of the total project. It helps in
distinguishing the different part of the project to understand how digitization will be helpful for
Hero Honda UK manufacturing for the process of creating competitive advantage in the
10

international market. by using this breakdown structure the organisation can easily meet the
objectives and aims of this project.
Gantt chart
The Grand chat is known as the visual representation of the project plan. However, the different
planning and controlling area will be segregated for the project depending on the timescale. In
addition to that the project research will be incomplete without an appropriate Gantt chart usage.
There will be five different weeks used by this organisation for achieving the objective of this
project within the time framework (Sang, 2013).
Tasks 1st week 2nd week 3rd week 4th week 5th week
11

Project idea
Project
management
plan
Analysing
issue
Goals and
objectives
Project
strategy
Survey
Questionnair
e
Surveying
employees
Data
analysis
Final project
12

Submission
TASK 2
P4 A small-scale research by applying qualitative and quantitative research methods appropriate
for meeting project aims and objectives
However, the research of this project can include both the qualitative and quantitative
technique as part of the project plan for understanding the effect of digitalization of
organisational marketing and promotional techniques. But for this research, only the quantitative
research will be followed by the researcher.
Quantitative research
The quantitative research is mainly focused on gathering the numeric and statistical data.
Quantitative data will be analysed by using mathematical calculations which help in gaining the
result of the project. In addition to that, the use of quantitative data is more logical and authentic
in nature (Nambisan et al. 2017). It is also scientifically accepted due to the appropriate results.
However, lack of in-depth knowledge is seen from this data collection and Research method. But
it is useful because of authenticity. The research will be conducted on 25 employees of the
organisation who are going to share the review in the form of the survey questionnaire. The total
sample population of this quantitative project research will be 100.
The accuracy and reliability of using quantitative research method for this project
13

It can be said that for using the quantitative technique as part of the data collection and analysis
method is accurate as well as reliable. the entire database which is collected from this technique
is grassroots information from the organisational employees of Honda UK manufacturing. In
addition to that simple data or numeric values will be collected in this research method which is
beneficial for reducing the risk of the project implementation. In addition to that this research
will help in understanding the ways, the organisation can introduce the new Management
Department for managing the changes required under the organisational operations.
No of
weeks
Date Weekly
updates-
old and
new
ideas
with
changes
Identification
of risk
Impact Effect on the
project
Risk reduction
action
(Proposed &
actual)
The task
for the
next week
1. 6
December
2018
POI Using the
employees of
the
organisation
Low to
medium
impact
(Stone and
Woodcock,
2014)
Due to the
ups and
downs in the
employee
number can
effect on
achieving the
project target
in the
Due to the
decreasing
number of
employee,
new
employees
will be
recruited in
this project
Some of
the
employees
will be
deducted
from the
project
14

mention time
schedule
work
but the time of
the project
management
the number of
employees
suddenly
increased
which has
affected the
financial area
of project
management
2. 13
December
2018
WER Improper
management
risks
Medium to
high impact
Due to the
lack of
Management
area in the
project will
influence the
project
strategy in a
Due to lack of
Management,
the
organisation is
going to
impose new
strategy for
managing the
New
leaders
and
managers
are
included to
handle the
15

negative way project work
(Nambisan,
2017)
At the time of
project
management
problem, lack
of proper
Management
process has
affected on
the
distribution of
resources
situation
3. 20
December
2018
POI The ups and
downs in the
number of
stakeholders
Medium to
high impact
Due to the
changing
number of
stakeholders,
the project
can face
difficulty in
achieving its
expectation
The changing
number of
stakeholders
can we
develop by
the
organisation
bye
introducing
Forearm
stabilizing
the
stakeholde
r
appropriat
e policies
will be
included
16

new policies
for customer
satisfaction
(Serra and
Kunc, 2015)
How was at
this scenario
information
are gathered
by this
organisation
to understand
the way of
restoring
stakeholder
by the
organisatio
n to
maintain
the
consistenc
y
4. 27
December
2018
WER Improper
estimation for
the project
High
Impact
The improper
estimation of
the project is
going to
affect the
project
significantly
(Mackey and
The improper
estimation
will be
reduced by
the
organisation
by
implementing
the extra
funding
will be
properly
distinguish
depending
on the
basic
17

Gass, 2015).
This is
because the
main aim and
objective of
the project
cannot be
achieved
with the
improper
estimation
the second
plan
However
additional
funding is
collected by
the
organisation
for
completing
the project
properly
needs
Research Questionnaire
Q.1 In which of the age group you belongs to?
Q. 2. What is your gender?
3. How many days are you working in Honda?
4. Do you think globalisation will increase the brand value of the company?
5. Do you agree that globalization will impact on the business activity of the Honda Company?
18

6. According to you which sections are needed to be improved to adopt the globalization
approach for Honda Company?
7. Do you think that globalization will help the company in gaining competitive advantages in
the market?
8. According to you which departments of Honda has been affected most by globalization?
Q9 How far do you agree that the company needs to be more competitive in order to survive in
the global market?
Q10. What recommendation would you give for the company to remain competitive in the global
environment?
19

Task 3- Research analysis and performance review
P5 Research and data using appropriate tools and techniques
Q.1 In which of the age group you belongs to?
Options Response% Response
s
Total
number
of
responden
ts
18 to 25
years 10 2 20
25 to 32
years 40 8 20
33 to 38
years 20 4 20
39 to 45
years 10 2 20
Table 1: age group
20

Fig 1: age group
Analysis: 8 participants of the research is age between 25 to 32 years old. Besides that, the other
employees, who have taken part in this project, are distinguish between the other provided age
group. It can be said that most of the employees participated in this project the young generation
who are associated with using digital technology as part of their personal life.
Q. 2. What is your gender?
Options Response% Responses Total number of respondents
male 60 12 20
female 40 8 20
Table 2: Gender
Fig 2: gender
21

Analysis: around 60% of the participated employees are male by gender. However, the rest of
40% is female employees. Therefore, it can be said that the research is conducted on both of the
generous where the percentage of male is more than female.
3. How many days are you working in Honda?
Options Response% Responses Total number of
respondents
2years 20 4 20
3years 30 6 20
5years 40 8 20
More than 5 years 10 2 20
Table 3: work experience
22

Fig 3: work experience
Analysis: From the above analysis it can be said that among 20 respondents 40% employees
have minimum 5 years experience. 20% have 2years and 30% have 3 years of experience. Rest
10% have more than 5 years experience in Honda Company. Such variety in the experience of
the employee will help in get the expected response and alo help in getting proper information
about the topic.
4. Do you think globalisation will increase the brand value of the company?
Options Response% Responses Total number of
respondents
Yes 60 12 20
No 30 6 20
Not sure 10 2 20
Table 4: globalisation will increase the brand value
23

Fig 4: globalisation will increase the brand value
Analysis: From the above analysis it can be said that employees are very much sure about the
positive effect of the globalisation on the brand value of the company. Among 20 respondents
60% of the employees revealed that globalisation can increase the brand value of the company.
They supported the fact by saying that if company able to set their business in global manner
then it will provide trust among the consumers and can create the high brand value in the market.
Whereas 30% of the respondents are not supporting the fact and 10% are not sure about it.
5. Do you agree that globalization will impact on the business activity of the Honda Company?
Options Response% Responses Total number of
respondents
Agreed 20 4 20
Highly agreed 40 8 20
Disagreed 10 2 20
Highly disagreed 20 4 20
24

Neutral 10 2 20
Table 5: globalization will impact on the business activity
Fig 5: globalization will impact on the business activity
According to Thomas (2018) globalization allows the business organization to develop their
ability more to get the extra facility in global market. From the above analysis it can be said that
20% of the respondents are much sure about the positive impact of the globalization on business
activity whereas 40% highly agreed with the fact and said that obviously when company will go
global then the business activity will automatically develop or must need to be developed. 10%
of the employees disagreed with the fact and 20% are highly disagreed. 10 remain neutral.
6. According to you which sections are needed to be improved to adopt the globalisation
approach for Honda Company?
Options Response% Responses Total number of
25

respondents
Employee relation 30 6 20
Improved production
and quality
40 8 20
Marketing and
promotional strategy
30 6 20
Table 6: Needed improvement
Fig 6: Needed improvement
Employees have been asked about the improvement needed by the Honda Company to accept the
globalisation properly and as response 30% of the employees said that company needs to
improve the employee relation. They highlighted that employee relation will help the company to
hire more efficient employees for the company and also talented workforce will come to join the
26

company from all over the world. 40% of the respondent supported the improvement in
production and quality. They said that globalisation demands the good quality and production
because when the company will set their business in another country then it is important to
produce the quality product with sufficient production. 30% said that company need to improve
the marketing and promotional strategy. They must have to access the social media in more rapid
manner so that they can introduce their self in global platform.
7. Do you think that globalisation will help the company in gaining competitive advantages in
the market?
Options Response% Responses Total number of
respondents
Yes 50 10 20
No 30 6 20
Not sure 20 4 20
Table 7: Globalization will help the company in gaining competitive advantages
27

Fig 7: Globalisation will help the company in gaining competitive advantages
Homann, (2016) stated that globalization helps the company to get the more customer in the
market because consumer always prefer the brand value and if a company have global approach
then it impacted positively of the buying behavior of the consumers which helps in gaining more
competitive advantages. From the above analysis it can be said that 50% of the respondents
supported the fact that globalization will help the company in gaining the competitive advantages
and company can create a loyalty among the customers. 30% respondents are not much sure
about the fact and rejected the fact directly. 20% are not sure about the fact.
8. According to you which departments of Honda has been affected most by globalisation?
Options Response% Responses Total number of
respondents
Sales 20 4 20
Finance 10 2 20
Human resource 30 6 20
Production 40 8 20
Table 8: departments of Honda has been affected most by globalisation
28

Fig 8: departments of Honda has been affected most by globalisation
From the above analysis employees highlighted the important fact that in which sector has been
affected most by the globalisation. 20% of the respondents said that sales department has been
affected by the globalisation in huge manner because due to the globalisation sales approaches
have been changed a lot.10% said that finance department has been affected largely. Most of the
respondents near about 40% revealed that due to the globalisation production department of the
Honda Company has been affected most because due to large platform they are now using
various technologies to grab the global market. 30% said that human resource department has
been affected and they are now much more employee specific policies to retain their employees.
Q9 How far do you agree that the company needs to be more competitive in order to survive in
the global market?
Options Response% Responses Total number of
respondents
Highly agree 20 2 20
29

Agree 10 12 20
Neutral 30 4 20
Disagree 40 2 20
Highly disagree 0 0 20
Table 9: Globalization requires the company to be competitive
Figure 9: Globalization requires the company to be competitive
According to Ocloo et al. (2014), globalization has increased competitive pressure among the
business organizations and has induced rapid changes in the technologies which has led the
organizations to experiment with the strategies in the renovating the business infrastructure. The
main intention of the organizations is to survive in the global market. From the analysis of the
above graph, it can be evident that most of the employees of the company agreed that the
company requires implementing effective strategies that could help it in surviving in the global
market.
30

Q10. What recommendation would you give for the company to remain competitive in the global
environment?
Options Response% Responses Total
number of
respondents
Employee
engagement
25% 5 20
Improvement
in
infrastrcuture
20% 4 20
Customer
satisfaction
25% 5 20
Improved
marketing
strategies
20% 4 20
Environmental
consideration
10% 2 20
Table 10: Changes required to be competitive in the global market
31

Figure 10: Changes required to be competitive in the global market
From the above graph, it can be evident that the company to improve on its employee
engagement and should be working on customer satisfaction in order to remain competitive in
the global market. 20% each of the population has suggested improvement in the infrastructure
and environmental consideration respectively. Thus, the company needs to formulate effective
32

strategies for each of the department in if needs to remain competitive and to survive in the
global market.
P6 The appropriate recommendation as a result of research and data analysis to the valid and
meaningful conclusions
From the above discussion, it can be understood that digital technology is transforming
the different operational activities of an organisation of any industry. The use of digital
technology became part of globalisation and developed collections worldwide. However the
introduction of digital technology in Honda UK manufacturing will be going to provide the
organisation best quality of competitive advantage in the international market but using this
technology as part of the other organisational activities like administration, finance Human
Resource Management, production will provide more efficiency and successfulness to this
automatic organisation.
After the project is done on Honda UK manufacturing, it has been understood that digital
technology is a broader aspect than a single research (Matt et al. 2015). Therefore, minimising
the area of this research will provide more accurate data about the use of this technology.
Besides that, only 20 employees are used as part of the sample size for this quantitative survey.
But if the number of participants will be used as the sample size for this project the research
result will be more appropriate. Besides that, proper resource allocation not done under this
project which needs to improve in future projects for gaining more profitability of project
implementation.
33

P7 Reflection on the value of undertaking the research to meet stated objectives and own
learning and performance
The main goal and objective of this project are to understand the appropriate use of
techniques and methods for the process of Data Collection. However, in this process of research
on meeting the organisational objectives and goals it has been understood that digital technology
is undertaken by the employees as an important aspect for improving the competitive advantage
of this organisation. Each of the employees has their own perception and views related to digital
technology and its usage. Besides that, dignity and ethics are also followed by the organisation
and employees for appropriately implementing this project. However, the operational activities
can be improved by using digital technology and therefore the employees also need the use of
digital technological advancement as part of organisational improvement.
Conclusion
Globalization has increased competitive pressure among the business organizations and has
induced rapid changes in the technologies which has led the organizations to experiment with the
strategies in the renovating the business infrastructure. The main intention of the organizations is
to survive in the global market. From the research, it can be evident that the company requires
implementing effective strategies that could help it in surviving in the global market. From the
research, it can be evident that the company to improve on its employee engagement and should
be working on customer satisfaction in order to remain competitive in the global market. The
company also needs to improve in the infrastructure and environmental consideration. Thus, the
company needs to formulate effective strategies for each of the departments in if needs to remain
competitive and to survive in the global market. In light of the above discussion, it can be
34

apprehended that the development of this research project to understand the ways of
implementing digital technology as part of the marketing and promotional activities of Honda
UK manufacturing.
.
35

REFERENCES
Books and Journals
Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach.
Routledge.
Homann, K., 2016. Globalisation from a business ethics point of view. In Globalisation and
business ethics (pp. 15-22). Routledge.
Hondamanufacturing.co.uk, 2018. Honda of the UK manufacturing Ltd. | About us. [online]
https://www.hondamanufacturing.co.uk [Accessed 1st 30th Nov. 2018]
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Matt, C., Hess, T. and Benlian, A., 2015. Digital transformation strategies. Business &
Information Systems Engineering, 57(5), pp.339-343.
Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship Theory and Practice, 41(6), pp.1029-1055.
Nambisan, S., Lyytinen, K., Majchrzak, A. and Song, M., 2017. DIGITAL INNOVATION
MANAGEMENT: REINVENTING INNOVATION MANAGEMENT RESEARCH IN A
DIGITAL WORLD. MIS Quarterly, 41(1).
36

Ocloo, C.E., Akaba, S. and Worwui-Brown, D.K., 2014. Globalization and competitiveness:
Challenges of small and medium enterprises (SMEs) in Accra, Ghana. International Journal of
Business and Social Science, 5(4).
Sang, T., 2013, January. A log based approach to make digital forensics easier on cloud
computing. In Intelligent System Design and Engineering Applications (ISDEA), 2013 Third
International Conference on (pp. 91-94). IEEE.
Serra, C.E.M. and Kunc, M., 2015. Benefits realisation management and its influence on project
success and the execution of business strategies. International Journal of Project Management,
33(1), pp.53-66
Stone, M.D. and Woodcock, N.D., 2014. Interactive, direct and digital marketing: A future that
depends on better use of business intelligence. Journal of Research in Interactive
Marketing, 8(1), pp.4-17.
Thomas, J., 2018. Sustainability Concerns, Digitisation and Globalisation: Impact on Marketing
Thought and Practice (No. 287).
37

Appendix
Q.1 in which of the age group you belongs to?
18 to 25 years
25 to 32 years
33 to 38 years
39 to 45 years
Q. 2 what is your gender?
Male
Female
3. How many days are you working in Honda?
2years
3years
5years
More than 5 years
4. Do you think globalisation will increase the brand value of the company?
Yes
No
38