Social Media Website Project Management

This assignment details the project management plan for developing a social media website. It explores various techniques and tools employed, including Gantt charts, network diagrams, risk registers, and quality management plans. The document emphasizes the crucial roles of the project manager and sponsor in ensuring successful development, highlighting phases such as initiation, planning, execution, monitoring & controlling, and closure.

PROJECT
MANAGEMENT PLAN

INTRODUCTION
Project management is one of the most important and widely used aspects by project
managers which support them to make effectual plan and achieve objectives in an appropriate
manner. Current project is based on the development of web application which helps the social
media research centre. The study shows different tools and associated with the project
management while making plan for project. Moreover, different kinds of project management
tools are like project charter, work breakdown structure, Gantt chart, network diagram, etc.
Along with this, it also explains about the risks and constraints which occur in the project plan
and implementation using risk register. Apart from this, time based budget plan for the web
application development as well as quality management plan is to be described in the present
report.
TASK 1 - PROJECT CHARTER
Project Title: To develop web application for Social Media Research Centre
Starting date of the project: 18th May 2017.
Duration of the project: 8 months
Information of the budget: AUD 50000.00
INFORMATION ABOUT PROJECT MANAGER
PROJECT OBJECTIVES
It is required to develop a web application for Social Media Research centre within the
specified budget and time limit. Anticipated website should consist of information about every
research project, list of the supervisor’s, all the projects, journals and research papers of
Master’s and PhD students and information about6 all the other events. Apart from this, the
anticipated application must be according to the worldwide standard. Also, it should execute
all latest and fastest technologies present. It should be free from bugs and should require less
maintenance in order to make it unproblematic and convenient for both intranet and member
accounts.
Proper training, guiding the working of web application, has to be provided to the application
manager and members.
Scope of the Project
Social Media research Centre is going to start its operations and the associated organizational
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centre has closed down its operations, it has given rise to develop a website in order to create a
storehouse of high standard research papers and journals. The purpose is to have a proper, well
managed database of everything.
While the project is to serve the purpose of research centre, it will also bring out other fields of
the organization which includes Department of marketing, operations, research etc. It is
required to have all the departments working as a team for successfully carrying out the
project.
Deliverables of the project
Firstly, the setup will be created on the internal server, only after passing through all the tests
and simulation in the internal server, the full website will go live on November 1, 2017 at 12
A.M in the selected regions. Improvements will be done based on the suggestions and
feedback being collected from those regions. After all the testing and improvements final site
will go live on December 1, 2017 at 12 A.M.
The website will comprise of information related to research projects, supervisor’s list,
projects, journals and papers of master’s and PhD students and all the information about
various events. It will act as a storehouse of information and research papers which are
associated to Social Media Research centre.
Training sessions will be conducted to make sure that the working of the website, that is how
to upload, edit, delete and read content, is properly explained to the members and application
managers. It will help them to use the web application easily and conveniently.
Benefits of the project
The project will help in promoting the brand image of Social Media Research Centre. It will
be ensured that a quality research, journal and other material are made available on the website
time to time. The content of research papers, journals and other informing material will be
easily available and accessible to people. It will be made sure that the organization carry
transparent image regarding research outputs as the main focus will be on social media.
Further, it will help to get more clicks and subscribers as well. It will be financially viable
because members will have to pay for going through their research papers and journals which
are being published on the website.
Limitations of the Project
It is difficult to do the quality check of the work being published on the website and the
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project does not ensure that. However, it is the responsibility of author that only quality work
is uploaded on the website and a standard of the website is kept intact.
Further, maintenance of the website and content needs to be performed by the organization
and not by the project.
Security is another issue, which is not guaranteed.
MOV - MEASURABLE ORGANIZATIONAL VALUE
This project will act as a value addition to the organization.
In the beginning, It will act as a value addition, socially to the organization. Because the
website will be a storehouse of high quality research papers and journals relating to social
media. Many readers and subscribers will be attracted to it. Further, it will enhance the
organization’s social image and presence.
Further, easy access to the papers and journals will result in the increase of readers and
subscribers. It will give rise to high customer value.
It will help in easy maintenance and updating of the storehouse of papers and journals. It will
give rise to the operational efficiency of the organization. Finally, it will also lead to
enhancement of financial position of the company. As all the data will be available in digital
form, there will be no paper and printing cost.
Metrics
Area of Impact Quantitative Target
Social and Customer
Area
1. An increase of 25% in subscription and readers is
expected within the very first quarter after the launch of
the website.
2. The target visitors of the website are 15000 in the first
quarter.
Area of Finance 3. The revenue is expected to increase by 75% due to its
popularity and increasing subscribers..
4. A reduction in paper and printing cost by 90% is expected
within 6 months after the website launch
Area of Operations 5. An increase of 50% in organizational efficiency is
expected as complete content will be digital.
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CRITERIA FOR ACCEPTANCE
Various factors/benchmarks to verify the project’s success or failure are as below:
- Firstly, the major success has been achieved only by making a website live. The
website should require less maintenance and it should be user friendly.
- Secondly, the major determinant for the success of the project is to have proper, well
managed storehouse of data.
- And last, it will enhance the brand image and presence of the organisation socially and
it will be ensured that the project is a success financially as well.
Project Deliverables
- To successfully complete the website development as per the international standards.
- Properly managed storehouse of research papers and journals.
- To improve the research centre socially and financially.
Agency-specific deliverables
- Deliverable 1: To position the website in the selected regions in order to work on
feedbacks and suggestion to further improve the website.
- Deliverable 2: To position the final website after all the improvements
- Deliverable 3: To organize training sessions for application managers and members
Due Dates
- Deliverable 1: November 1, 2017
- Deliverable 2: December 1, 2017
- Deliverable 3: First session on November 25, 2017
Second session on December 3, 2017
Milestones
Milestones Progress
1. Project Planning
2. Project Charter
3. Charter Sign off
1. Completed
2. Completed
3. Completed
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4. Gathering information and feedback
5. Website Development
6. Website Positioning in the Initial Phase
7. Website Testing
8. Final positioning of the website
9. Training sessions
10. Project Close
4. N/A
5. N/A
6. N/A
7. N/A
8. N/A
9. N/A
10. N/A
ASSUMPTIONS AND CONSTRAINTS
Assumptions made are as follows:
- No free access to the papers and journals is available. One needs to pay subscription
fees.
- Papers uploaded on the website are of high quality.
- Events are up to date which will help in promoting research centre
- Tasks are completed within the specified time and budget.
- After the training sessions all the members and application manager have become
proficient enough to use all the functions of web application.
The constraints are
- Quality of paper which are being uploaded is not ensured by the project. It totally
depends on the application managers and author to ensure the quality and standard of
the research paper.
- Natural calamities and natural hazards can increase the time frame of the project
Stakeholder List
Stak
ehol
der
Name and
Signature
Role and
Responsibility
Position Contact Information
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No
1 David Wright  Social Media
Research
Centre Head
 Responsible for
overall
functioning of
the
organization
 Project sponsor
CEO 0425856258
[e-mail]
2 Bruce Jenner  To overall
manage the
organization
General /
Program
Manager
0415698745
[e-mail]
3 Ashish Maharjan  Responsible to
look after the
specific project
Project
Manager
0481357583
[e-mail]
4 Craig Bamworth  Provide
suggestions and
feedbacks for the
project
International
Social Media
Expert
0458974563
[e-mail]
5 Peter Parker  Responsible to
track the reports
social media
trends
Social Media
Analyst
0426658425
[e-mail]
6 Nishu Maharjan  Responsible for
web designing
Senior Web
Designer
0455698745
[e-mail]
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7 Aayush Maharjan  To look after
network and
security related
tasks
IT Network
Specialist
0485526854
[e-mail]
8 Rupesh Panta  Responsible to
deal with back
end codes and
positioning
Senior Web
Developer
0432145698
[e-mail]
m
9 Karissa Valenzuela  Responsible for
database
Database
Expert
0469874525
[e-mail]
10 Sonia Reed  Responsible for
Updating content
Application
Manager
0456985321
[e-mail]
11 Jamie Lannister  Member of the
Board of
Directors
 Approves and
give valuable
insights for the
organization
Senior
Executive
0498569856
[e-mail]
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LESSONS LEARNED
 For conservative and simplex web design, it is better to use google material but do not
copy paste of material form Google and prepare on own language.
 Develop or crate user friendliness of the site, it is suggested to more focus project topic
and create according to project topic for relevant words writing.
 Changes are necessary so changes' requirement to be adapted and required
improvements will be made in the project according project demand.
 Communication plays an very important role in how the project is carried out progress
completion. It is critical for the success of the project.
CHARTER SIGNOFF
Stakeholder
No
Name and
Signature
Position Comments
1 David
Wright
CEO Look forward to get the successful
output from the project.
2 Bruce
Jenner
General /
Program
Manager
A great team is lead by our
exceptional project managers.
3 Ashish
Maharjan
Project
Manager
I entrust to give my time and
knowledge for this project.
4 Craig
Bamworth
Internationa
l Social
Media
Expert
I will provide all the required
vision and knowledge to the project
5 Peter Social N/A
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Parker Media
Analyst
6 Nishu
Maharjan
Senior Web
Designer
N/A
7 Aayush
Maharjan
IT Network
Specialist
N/A
8 Rupesh
Panta
Senior Web
Developer
N/A
9 Karissa
Valenzuela
Database
Expert
N/A
10 Sonia Reed Application
Manager
N/A
11 Jamie
Lannister
Senior
Executive
N/A
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Title of a project: To develop web application for Social Media Research Centre
Business Case: In order to establish the centre for researcher for social media.
Statement of problem or opportunity: For establishing the research centre up to June 2017
and commence in the month of February 2018
Statement of Goal: To focus and look up to the higher quality of research as well as commence
new research centre up to the end of February 2018
Scope of the project: Current project plan is having the scope in order to develop the
technological world which lead to help local community and businesses both. With this, people
and entrepreneurs are able to use effectual kind of social media networks and marketing
(Gemünden, Huemann and Martinsuo, 2013).
Project sponsor: David Wright and Alex
Project manager: Bruce
Steering committee: Team of the Bruce which
helps to establish the researcher centre
Other stakeholders:
Employees, managers, users of social media,
local community, other sponsors, stockholders,
etc.
Expected cost savings: AUD 50000.00 Cost savings in actual: AUD 50150.00
Notes learned:
It has been learned from the project charter that
it is the best way and method for assessing
overall project plan along with all the
responsible persons. From this, I have become
able to know that who will be manager and
sponsor of overall project along with the
purpose and scope of this.
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TASK 2 - COMMUNICATION PLAN
PLAN PURPOSE
A communication plan in project administration is a policy compulsive approach to give
information about project to stakeholders. The plan officially defines who should be
acknowledged specific information, when that message should be delivered and what
communication transmission will be utilized to deliver the information about the project.
An effective Communication plays various roles in the organization for communication between
employer and employee for every work around the organization. The communication plan should
also give message who have control or authority to communicate confidential or delicate
information and how message or information should be distributed (Email, hard copy of report,
or through presentation. Ultimately, The plan and design should specify what communication
transmission stakeholders should use to give feedback and how communication document
approve for final project records.
CHANGE MANAGEMENT
There might be some sudden case which may affect the whole progress of the project. Given
below are some ways to dealing with those changes:
 Organizational culture of Environment:- the organization culture or internal
Environment refers to the manner people behaviour in the company, Towards their job
or every other. This component will have a powerful effect on how simple or difficult it
will be for the project to be successful.
 Teamwork:- Most important factor of project process affection depends on Teamwork
in the organization the more liable is that worker will support from each other through
with the change in the organization.
 Degree of leadership support for change:- All modification project should make an
effort to gain leadership support to the project. Leadership support is very important for
the changes in the project and new project change implementation.
 Organizational Structure:- the company's structure can determinative the way of
project endeavour.
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MEETING AGENDA
Stakehol
der
Information to
be shared
Frequency
of
informatio
n
exchange
Location of
information
exchange
Purpose of
communicati
on
Mechanism for
communication
Who What When Where Why How
Project
Manager
and the
Project
Team
and
trainer
Information to be
share on daily
target regarding
any problem in
the project and
new technology
adopts or
implementation.
Informatio
n
frequently
on basis of
daily
changes or
any change
in project.
Mostly in the
research
centre’s office
Anywhere in
the company.
To ensure that
all team
members and
manager are
on the same
page and
working on
same projects.
Email
Phone
Face to face
meetings
Chat Message
CEO,
PM and
General
Manager
Project Reports
Progress Reports
Presentations of
the project report.
Once a
week i.e.
every
Monday
Meeting Hall
CEO’s office
Report about
the changes in
the plan.
Report about
the progress
of the project.
Discuss about
critical issues.
Face to face
meeting
Conference Call
Email, giving
hard copy of
project report.
PM and
other
associate
staffs
Required
information is
useful the project
and project end-
over.
When
required
and
meeting of
staff.
Respective
Office
PM’s office
and board
room
Gather
required
information
and
knowledge of
the project
process.
Face to face
Phone
Email or
through
presentation.
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WORK BREAKDOWN STRUCTURE
The structure and diagram which help the project manager like Bruce in order to
determine each and every activity in the small components for the completing the project in an
appropriate and clear manner is called as work breakdown structure. Here, to establish the
research centre for developing web application, project manager goes through an appropriate and
proper way which is necessary for it (Hwang and Ng, 2013). On the basis of different activities,
WBS can be prepared and such activities are provided as below:
Serial No. Project Activities Activity Preceding
activity
Duration (in
weeks)
Planning phase of project
1 Planning of the Project A - 3
2 Project Charter B A 4
3 Charter Sign off C A 3
Implementation phase of project
4 Information gathering and feedback D B 5
5 Website Development E C 4
6 Website Deployment Initial Phase F C, D, E 3
7 Website Testing G F 3
Closing phase of project
8 Final Website Deployment H G 4
9 Training I G, H 2
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10
Project Close
J I 1
By considering the current activities of project plan, work breakdown structure is
prepared as below:
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GANTT CHART
Chart which provides all activities in the form of horizontal as well as in a clear and
precise manner to the project manager and others who are involved in the project is known as
Gantt chart. In addition to this, other tool of project management which also supports the project
manager for proper plan and execution is network diagram and after considering the same,
manager is able to determine the time duration for completing whole project. On the basis of
network diagram, project manager assesses the critical path where the activities need to be used
and adopted have been determined while implementing the plan and achieving objectives and
purpose of the project (Jizi and et.al., 2014). By considering the Gantt chart as well as network
diagram both, project manager, Bruce, is able to assess proper and the best path for completing
project. Furthermore, Gantt chart and network diagram are provided along with the critical path
as below:
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NETWORK DIAGRAM
The Gantt chart as well as network diagram provides information regarding the kind of
activities of project that company and manager needs to develop the web application. In this, it
can be clearly analysed that Bruce as the project manager can start third and second activities
simultaneously along with the fourth and fifth. Moreover, he can ignore second and fourth or
third and fifth which help to reduce the overall duration of project completion along with
affecting cost in a positive way (Mubarak, 2015). Through the above provided Gantt chart and
network diagram, critical path are as follows:
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Critical path 1: 1+3+5+6+7+8+9+10
Critical path 2: 1+3+5+6+7+9+10
Critical path 3: 1+2+4+6+7+8+9+10
Critical path 4: 1+2+4+6+7+9+10
On the basis of all these critical paths, duration for completing the plan and developing
overall web application is given as below:
Critical path 1: 3+3+4+3+3+4+2+1 = 23 weeks
Critical path 2: 3+3+4+3+3+2+1 = 19 weeks
Critical path 3: 3+4+5+3+3+4+2+1 = 25 weeks
Critical path 4: 3+4+5+3+3+2+1 = 21 weeks
Critical path which has the lowest time duration to complete the whole project and
develop web application is to be selected and implemented. In the current case, there is second
critical path that will be chosen under to develop web application for social media where total 19
days will be taken.
TIME PHASED BUDGET
Budget is a section which helps manager to determine as well as estimate about the level
of costing which will be incurred at workplace to complete the whole plan and project as well. In
addition to this, the budget statement which shows that at which time duration how much cost
and amount will be require for the project is called as the time phased budget (Kaiser, El Arbi
and Ahlemann, 2015). In the present study to develop web application, Bruce who is project
manager will take 8 months for completing the project in which total cost worth of 50000.00
AUD will be incur. On the basis of costing and available time frame, time based budget is to be
made and analysed as below:
Name of activity Time duration Amount (in AUD)
At the time of initial phase for planning about
project
1st week 5900
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At the time of developing project charter 3rd week 2000
Planning for the web development 5th week 4500
Preapring the plan for project management 9th week 6500
For make the Gantt chart 14th week 2650
At the phase of doing feasibility srtudy as well as
analysis
19th week 5950
To design the software 22nd week 6680
In the developing phase of software 25th week 3920
At the testing as well as implementation stage 30th week 6800
At the time of project closing 32nd week 5100
Total budget for the web application development 32 week or 8
months
50000 AUD
By this time phased budget, it has been articulated that to develop the web application for
social media, total cost that will incur is worth of AUD 50000. When Bruce is going to make
plan for the web development, then at the initial level, amount in the form of costing will occur is
AUD 9900. Apart from this, at the end of eighthas well as fifteen weeks budgeted cost occur
worth of AUD 8600 and AUD 10200 respectively which is at the stage of implementation and
gathering all the required information as well as data (Mills and Gay, 2015). In addition to this,
in the previous and final stage of the website deployment costing which will be associate is like
as AUD 7300 and AUD 11400 respectively. When talking about the closing or completing stage
of the web application development which is end of the 32nd week or 8 months cost will occur is
worth of AUD 2600.
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RISK REGISTER
At the time of making overall plan for project and implementing the same at workplace,
several kinds of problems, risks as well as constraints come under consideration which lead to
put a high impact on the achievement of goals. As per the current case scenario, when there is
Bruce who is the manager of project going to establishing the new researcher centre. hen variety
of risks occur which affects to project plan in positive and negative ways (Harrin, 2013). There
are mainly four positive and one negative kinds of the project risks are identified through risk
register which comes under the current project. Further, positive risks are like as contingency,
failure, technological and related to the expenses etc. Along with this negative risk associate with
project is like as receiving more number of signups on the social media.
S. No. Risk Probability of
Risk occurrence
Impact Owner Score
1 Contingency constraints Medium 6 Higher 9 Bruce 6*9 = 54
2 Failure of project Lower 4 High 8 Bruce 4*8= 32
3 Technological risks Medium 9 Medium 8 Bruce 9*8= 72
4 Risks regarding to the
expenditures
Medium 7 High 8 Bruce 7*8= 56
5 Receive more sign ups Low 6 No impact 0 Bruce 6*0 = 0
Likelihood IMPACT
Lower Low Medium High Higher
Higher
High
Medium Technical
risks
Risks
regarding
Contingency
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expenditures constraints
Low Receive
more sign
ups
Lower Failure of
project
QUALITY MANAGEMENT PLAN
At the time of making project plan, it is necessary to manage and improve the quality of
project which helps Bruce in order to achieve objectives of plan in an appropriate and fruitful
manner. For managing and enhancing the quality of project, there are different techniques
available which is helpful for Bruce (Kim, Li and Li, 2014). In the current case, regarding quality
aspect, the quality management plan is to be prepared which is as follows:
Quality management approach
At this position, project manager will show different kinds of aspects and elements which
rely under project management quality up to the employees who are involved in this. When
approaches and methods of quality are to be provided up to included employees then it has been
measured by the sponsor of project who is David Wright in the present case (Lappe and Spang,
2014). Furthermore, the aspects and metrics that come under the quality management approach
are given as below:
 Schedule and activities of project
 Various resources
 Costs and time phased budget statement
 Utilizing the available resources
 Product’s performance Satisfaction level of employees and users
Quality requirements or quality standards
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In the quality requirement aspect of quality management, different kinds of methods are
provided which helps to fulfil the level of quality of overall project. When there are the web
application is developed then mainly two kinds of aspects are to be used which are like as quality
of process and product which is the web application in current case (Quality Management Plan,
2017). In this, the manager Bruce and his team will measure that website is to be developed in
the effectual manner or not by this the project plan. In addition to this, process of the project like
as all the activities are to be performed and implemented in the proper way or not are measured.
Hence, at the quality standards process and website both the elements are to be analysed and
measured for quality.
Quality assurance
In the third phase of quality management, David Wright measures as well as assures that
up to which extent quality of website is to be achieved by the team members of project. With the
help of quality assurance done by David who is project reviewed and sponsor able to take the
further decisions that what needs to do for improving the quality.
Quality control
In this step of quality management plan, management and sponsor have control on the
quality and enhance it for developing the website application for social media up to a higher
extent (Knapp, Vangelisti and Caughlin, 2014). Here, David enhances the quality in order to
manage overall project management and develop the website in a fruitful manner.
Quality control measurements
At the end, project manager and sponsor measure the quality of project using two blogs
like quality assurance and quality control. By all these elements and aspects, David Wright and
Bruce manage the quality of website and increase number of users.
PROJECT CLOSURE AND EVALUATION
The phase under which management of project comes up to closing phase and implement
project plan in the working environment is called as project closure. Apart from this, after
implementing as well as executing the project plan in company and workplace senior and
accountable managers of the project review and evaluate that whether it is proper and applicable
in sociam media or not. It is the last phase of overall project management and plan under which
David Wright as well as Bruce who are project sponsor and manager respectively evaluate the
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effectiveness of website (Krajewski, Ritzman and Malhotra, 2013). In this stage, both these
project persons check that website or web application of social media is proper and effectual for
the users. While evaluating the same, if managers find that any problem arises or objectives are
not achieved in a fruitful manner then corrective actions are to be taken by them.
CONCLUSION
It can be articulated by summing up the project management report that to develop the
web application for social media, project manager and sponsor like Bruce and David Wright
respectively use different types of project management techniques and tools. From the Gantt
chart and network diagram, it can be concluded that project manager needs to adopt second
critical path where total time duration is only 19 weeks. Apart from this, risk register and quality
management plan is helpful for the manager in order to assess various risks along with the
impact are measure and assure quality of website respectively.
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