Corporate Social Responsibility Practices

This assignment delves into the significance of allocating resources effectively to support corporate social responsibility (CSR) initiatives. It highlights how CSR practices contribute to a business's competitive edge by attracting consumers and enhancing its public image. The importance of shareholder involvement in achieving CSR objectives is also emphasized.

MANAGING
SUCCESSFUL BUSINESS
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Table of Contents
TASK 1............................................................................................................................................3
P 1- Project aims and objectives .................................................................................................3
P 2 – Project management plan ...................................................................................................4
P 3 – Gantt chart and Work break down structure.......................................................................7
TASK 2............................................................................................................................................8
P-4 Identifying research and data by using appropriate techniques for the chosen project . ....8
TASK 3............................................................................................................................................8
P-5 – Small scale survey by applying quantitative and qualitative research methods ...............8
TASK 4..........................................................................................................................................25
P-7 – Reflection ........................................................................................................................25
REFERENCES .............................................................................................................................27
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Title :- Corporate social responsibility for sustainability and competitive advantage.
TASK 1
P 1- Project aims and objectives
Corporate social responsibility is explained as initiative undertaken by various business
groups for giving away a portion of their earned profit to the society (Murra and Dainty, 2013). It
supports in bringing positive improvements in lives of community people and it also helps for
building positive image in the society (ArAs, 2016). CSR activities performed by business
organization also aids for making changes in environment and lives of people. The term
corporate social responsibility is defined for practices that are adopted by business organization
for imparting benefits to the society people. There are some significant categories of Social
responsibility and it includes Ethical labor practices, philanthropy practices and other sustainable
efforts that are taken by community people (Deng, Kang and Low, 2013).
In addition to that CSR practices of an organization represents initiatives, practices and
policies of a firm to the consumers. Along with this these activities represents self regulatory
mechanism through which a business organization monitor its own performance against some set
standards (Cheng, Ioannou and Serafeim, 2014). CSR policies that are formed by an organization
helps in bringing positive and significant improvements in lives of stakeholders of business and
on the environment (Di Giuli and Kostovetsky, 2014). Present research is based on Pulleyn
which is a small scale transport and storage company operating its business in UK. Importance of
corporate asocial responsibility in context of cited firm has been described.
AIM :-
Major aim of the present research is to identify and evaluate importance of CSR and its
impact on an organization has been mentioned. Research is based on Pulleyn which deals in
transport and storage industry. Role played by CSR activities for achieving competitive
advantage for business also have been discussed.
OBJECTIVE :-
 To identify the significance of CSR in context of chosen business
organization.
 To identify the ways through which firm can meet its CSR objectives.
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 To evaluate the role of corporate social responsibility activities for achieving
competitive advantage for the business.
RESEARCH QUESTION :-
1. Why business organization adopts Corporate social responsibility activities ?
2. What are the different methods that can be adopted by business organizations for
meeting their CSR objectives ?
P 2 – Project management plan
As per the above plan, it is required that researcher should execute all the necessary
activities and task that are required to be completed in a task. It is assertive that sequential and
step by step procedures should be adopted for completing the project on due time. Different
stages and required time for completing those stages have been mentioned in the project plan. It
is responsibility of the project manager to schedule all the necessary activities on due time.
Necessary details of the plan will be disclosed to all the group members and responsibilities and
accountability will be delegated. It will help the team members to complete the necessary
activities of the project on due time. Completion of all the stages and tasks is necessary so that
project should be completed on due time. Hence, the estimated minimum cost of implementing
CSR project in an organisation is approximately $326.
Scope:
 It will be implemented in an organisation to ensure environmental and ecological balance
of business operations.
 To ensue healthy and safe practices in the firm.
 To make optimum utilization of resources and helps in minimizing cost functions
 CSR activities is implemented to boost the morale of employee in order to effectiveness
and efficiency in work.
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5

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P 3 – Gantt chart and Work break down structure
Critical Path of chart is 10+6+8+16+19+19 = 78
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TASK 2
P-4 Identifying research and data by using appropriate techniques for the chosen project .
Presenting and completing a research study requires a step by step and systematic
approach. It assists in accomplishing set goals of the research study. Reliability, feasibility and
validity of content of research is enhanced through this.
RESEARCH APPROACH :- IT supports for assessing the validity of the research and it also
aids for evaluating the assumptions that are being mentioned in the research study. In the present
research study inductive approach has been used by the researcher. In this technique a series of
hypothesis are developed and designed.
RESEARCH DESIGN :- In the current survey study exploratory research design is being
selected by the researcher. Specific aspects of the research area has been defined and it aids in
giving conclusive explanation for the research questions (Smith, 2015).
RESEARCH PHILOSOPHY :- Interpretative method has been selected by the researcher for
interpreting the elements of the study and different methods are used under this for reflecting
several aspects of the research issues.
DATA COLLECTION :- Primary source have been selected for collecting the appropriate data
and information which will assist in accomplishing the objectives of study of survey.
DATA ANALYSIS :- Qualitative research design has been selected under this method
evaluation and analysis of data has been done by making use of appropriate charts, tables and
diagrams.
ETHICAL CONSIDERATION :- prior permission from the participants have been taken for
completing the research study and moral and ethical guidelines have been followed.
TASK 3
P-5 – Small scale survey by applying quantitative and qualitative research methods
Quantitative and qualitative survey techniques are used for completing the research
project on due time. Elements in qualitative analysis can not be measured and subjective
judgments are used that are based on unquantifiable information. In this method intangible
concerns are used that deals with the experimental and mathematical data and information.
Questionnaire has been prepared for prepared and it has been given to the staff members of
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Pulleyn organization for filling. Data and information that is being collected from the
questionnaire will be used for concluding the entire research.
QUESTIONNAIRE
NAME :-
AGE :-
JOB DESIGNATION :-
GENDER :-
JOB EXPERIENCE :-
Q1 Do you think that Corporate social responsibilities of the organization supports for gaining
competitive advantage for the business ?
 YES
 NO
 SOMETIMES
 UNCERTAIN
Q 2 Do you agree that Pulleyn organization is taking significant initiatives for meeting the
objectives of corporate social responsibilities?
 YES
 NO
 SOMETIMES
Q 3 Do you believe that CSR activities supports for making positive improvement ion lives of
community people ?
 YES
 NO
 SOMETIMES
 UNCERTAIN
Q 4 Are you satisfied with the recent CSR policies and Practices that have been adopted by the
organization ?
 YES
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 NO
 UNCERTAIN
Q 5 Are you agree with the point that CSR activities helps for making consumers aware about
the diverse range of practices and policies that are followed by the firm ?
 YES
 NO
 SOMETIMES
 UNCERTAIN
Q 6 Do you think that involvement of staff members and other stakeholders of the business is
essential for achieving the CSR objectives of the business ?
 YES
 NO
 SOMETIMES
 UNCERTAIN
Q 7 Do you believe that Corporate social Responsibilities policies that are followed in the
company need to be modified ?
 YES
 NO
 UNCERTAIN Corporate social Responsibilities policies that are followed in the
company need to be modified
Q 8 Are you making efforts towards meeting the CSR goals of the organization ?
 YES
 NO
 SOMETIMES
 UNCERTAIN
Q 9 Do you agree that Corporate social activities are supporting for making positive and
significant improvements for enhancing existing performance of the business ?
 YES
 NO
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 SOMETIMES
 UNCERTAIN
Q 10 Are you contented with the current Corporate social responsibility practices that are
followed in the organization?
 YES
 NO
 UNCERTAIN
Theme 1 :- Corporate social responsibilities of the organization supports for gaining competitive
advantage for the business.
Criteria Response
YES 12
NO 8
SOMETIMES 4
UNCERTAIN 6
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It has been observed from the above data and chart that 12 participants have given their
response in Yes. 8 respondents have given their response in No and it reflects that some
participants believes in the fact that CSR activities that are performed in the enterprise does not
support for gaining competitive advantage for the business. Moreover 4 respondents have stated
their response in Sometimes. 6 participants have stated their response in Uncertain. It can be
concluded from the above data that majority of the participants believes that Corporate social
responsibility activities that are performed in the enterprise supports for gaining competitive
advantage for the business.
12
12
8
4
6
YES
NO
SOMETIMES
UNCERTAIN

Theme 2 :- Pulleyn organization is taking significant initiatives for meeting the objectives of
corporate social responsibilities?
Criteria Response
YES 18
NO 4
SOMETIMES 8
From the above chart it is clearly seen that 18 respondents have stated that response in YES.
Moreover, 4 participants have given their response in No. 8 respondents have stated their
response in Sometimes. It has been reflected from the above data that majority of the respondents
have stated that significant and positive initiatives have been taken by Pulleyn organization for
13
YES NO SOMETIMES
0
2
4
6
8
10
12
14
16
18
20
18
4
8 Column D

meeting the required CSR objectives of the enterprise. Response given by candidates reflects that
majority of the respondents that have taken part in the research are of the viewpoint that good
and positive efforts are made by the organization for meeting the Corporate social responsibility
initiatives of the organization.
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Theme 3 :- CSR activities supports for making positive improvement ion lives of community
people.
Criteria Response
YES 15
NO 5
SOMETIMES 3
UNCERTAIN 7
From the above table it has been observed that 15 participants have stated their response
in YES. Moreover, 5 respondents have stated their answer in NO. 3 respondents have given their
response by stating Sometimes and 7 respondents have chosen the option of Uncertain. It can be
analyzed and evaluated from the above chart that majority of the participants are of the
viewpoint that positive and significant improvements is observed on the lives of community
people through CSR activities that are performed by the organization.
15
15
5
3
7
YES
NO
SOMETIMES
UNCERTAIN

Theme 4 :- Corporate Social Responsibility policies and Practices that have been adopted by the
organization are satisfactory.
Criteria Response
YES 17
NO 8
UNCERTAIN 5
It has been observed from the above chart that 17 participants are of the view that
corporate social responsibility policies and practices that are followed in the firm are satisfactory.
It is shown in the graph that 8 respondents have given their response in No. Moreover, 5
respondents have stated their answer as Uncertain. It can be analyzed from the above data that
majority of the participants that have been taken part in the research study believes that all the
CSR practices and other policies that are being followed in the organization are satisfactory. It
shows that good efforts are made by the organization for meeting their CSR objectives.
16
17
8
5
YES
NO
UNCERTAIN

Theme 5 :- CSR activities helps for making consumers aware about the diverse range of
practices and policies that are followed by the firm.
Criteria Response
YES 14
NO 8
SOMETIMES 4
UNCERTAIN 4
From the above mentioned chart it has been clearly observed that 14 respondents have
stated their response in Yes. 8 participants have given their response in No. moreover 4
candidates have stated their response in Sometimes and 4 candidates have given their response in
Uncertain. It has been clearly observed from the above data that majority of the participants
believes that CSR activities that are performed by the business organization supports for making
17
14
8
4
4
YES
NO
SOMETIMES
UNCERTAIN

the consumers aware about the diverse range of practices and policies that are followed by the
chosen organization.
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Theme 6 :- Involvement of staff members and other stakeholders of the business is essential for
achieving the CSR objectives of the business.
Criteria Response
YES 16
NO 2
SOMETIMES 8
UNCERTAIN 4
From the above table it has been clearly observed that 16 participants have given their
response in yes. 2 respondents have given their response in no and it shows their viewpoint that
there is no need for making involvement of stakeholders for accomplishing the CSR objectives
of the business. Moreover, 8 respondents have stated their response in Sometimes. 4 respondents
have given their response in Uncertain. Majority of the respondents are of the viewpoint that
19
16
2
8
4
YES
NO
SOMETIMES
UNCERTAIN

active involvement of the staff members and various stakeholders of the business is essential so
that desired goals of the business can be achieved.
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Theme 7 :- Corporate social Responsibilities policies that are followed in the company need to
be modified.
Criteria Response
YES 15
NO 8
UNCERTAIN 7
It has been observed from the above table that 15 respondents have stated their response
in yes. It shows that they believe that there is need for changing the corporate social
responsibility policies of the organization. Along with this 8 respondents have stated in No. it
reflects their viewpoint that there is need for making further modifications in the existing CSR
policies that are adopted and practiced in the organization. However, 7 respondents have given
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15
8
7
YES
NO
UNCERTAIN

responses in Uncertain. Evaluation and analysis of above data and information reflects that there
is need to make changes in existing CSR policies and practices that are adopted by organization.
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Theme 8 :- You are making efforts towards meeting the CSR goals of the organization.
Criteria Response
YES 14
NO 8
SOMETIMES 3
UNCERTAIN 5
From the above data it has been observed that 14 respondents have given their response
in Yes. 8 participants have given their answer in no and it reflects that they are not making
efforts for meeting and achieving the CSR goals of the organization. 3 respondents have given
their answer in Sometime and it shows that they sometimes make efforts for accomplishing the
CSR goals of the company. Along with this 5 respondents have stated that they are uncertain
about it. It has been observed that majority of the participants make efforts so that objectives of
Corporate social responsibility should be achieved in the organization. Response given by all the
30 participants have been taken for analyzing the facts and details for analyzing the above theme.
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14
8
3
5
YES
NO
SOMETIMES
UNCERTAIN

Theme 9 :- Corporate social activities are supporting for making positive and significant
improvements for enhancing existing performance of the business.
Criteria Response
YES 11
NO 8
SOMETIMES 4
UNCERTAIN 7
From the above data it has been observed that 11 participants have given their response in
Yes that corporate social activities supports for making positive and significant improvements
for improving existing performance of the business. 8 respondents have given their answer in no.
4 participants have shown that response by choosing option of Sometimes. However, 7
respondents have given their response in Uncertain.
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11
8
4
7
YES
NO
SOMETIMES
UNCERTAIN

Theme 10 :- You are contented with the current Corporate social responsibility practices that are
followed in the organization.
Criteria Response
YES 14
NO 8
UNCERTAIN 6
From the above chart it is observed that 14 respondents have given their response that
they are contented with the current corporate social responsibility practices that are followed in
the organization. In addition to that 8 participants have given their response in no. 6 participants
have shown their response that they are uncertain. Majority of the respondents are satisfied with
the current CSR policies and practices which are being implemented by organisations.
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14
8
6
YES
NO
UNCERTAIN

P-6 – Recommendations
It is assertive that Pulleyn firm should take significant initiatives for meeting their CSR
responsibilities and objectives. Following are some recommendations that can be adopted by
organization.
 The major issue face by the business is providing healthy and safe working environment
to employee therefor implementing CSR project can help the organisation in establishing
stable and healthy work environment for staff members.
 Managing business profit and sales according to environmental changes is the biggest
problem faced by firm but implementing CSR can help enterprise in managing business
functional in cost effective manner in order to maximize profits and increase sales.
 CSR implementation can also assist in identifying the current needs and wants of buyers.
 Business can implement this project as it is beneficial is organizing and providing regular
training and development session to employees in order to improve cooperation and
coordination.
 It is the best project which can assist the business in estimating its market position and
further helps in attaining competitive advantage.
 Active involvement of stakeholders of the business can be taken for formulating
strategies and action plans towards CSR activities of the business. It will help for taking
innovative suggestions from employees, customers, shareholders and other stakeholders.
 Step by step, systematic and sequential procedure needs to be followed while
implementing CSR practices and procedures in the organization (Ioannou and Serafeim,
2015). Task and activities that needs to be performed can also be organized in effective
manner by making use of this approach.
 Company deals in transport and storage of products. Environment friendly products can
be used by the company during their operational activities and it will help for protecting
the surrounding natural environment.
 It is required that proper funds and finance should be allocated so that required goals and
objectives of the business should be accomplished (Crane, Matten and Spence, 2013).
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