1. PROJECT NEEDStarbuck is one of the largest international companies in the world that has always thrived year after year. It has outlets in almost all parts of the world. It specializes in the preparation of both drinks (coffee, refreshing beverages, tea, bottled drinks) and food (especially those enriched in protein) (Gopalakrishna et al, 2016). The company coffee brand is one of the best in the world. However, it faces high competition from other coffee selling businesses in the world (Glowik, 2017). Almost a decade ago, the company had decided to open outlets in Australia. The project was to open up new shops in the major cities of the country which became a successful project atthat time. However, the shops did not last long because after a short while a large number of them closed (Gopalakrishna et al, 2016). This was as a result of the increased competition from other coffee making businesses.For instance, Gloria Jean's coffee house which still maintained its 450 branches in Australia and Coffee Club maintained its 350 outlets while Starbucks only 22 outlets only. This shows that Starbucks was almost outdone by the competitors. Research has shown that there are at least 6500 independent cafes in Australia which generate a total of $4 billion annually from the sale oftheir coffee. In addition to that, there is a good number of citizens that strongly depend on coffee before the start of their daily routine apparently, on average, most Australians take around 3-4 cups of coffee daily. In that case, Starbucks also has to find a way to share that profits made annually. Basically, this is one of the reasons why the company wanted to open more outlets in Australia (Santamaría et al, 2008). The company wanted to accumulate is shops in Australia just like any other coffee making companies and as much as it has done in many other countries (Glowik, 2017). However, the project was faced with many challenges which were closed after a few years.Starbucks Mission Statement“To inspire and nature the human spirit- one person, one cup and one neighborhood at a time (McGinn et al, 2010).Starbucks Vision Statement”

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