Australian Tree Corp: Project for Business Benefits

Running Head: PROJECT MANAGEMENT PRINCIPLES
Australian Tree Corp: Project for Business Benefits
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1PROJECT MANAGEMENT PRINCIPLES
Table of Contents
1. Project Background.....................................................................................................................2
1.1 Background of the Project and Business Overview..............................................................2
1.2 Goal of the Proposed Project.................................................................................................2
1.3 SMART Objectives of the Project.........................................................................................2
1.4 Project Deliverable................................................................................................................3
1.5 Strategic Alignment of Project..............................................................................................3
2. Project Schedule..........................................................................................................................3
2.1 Milestones..............................................................................................................................3
2.2 Project Requirements.............................................................................................................4
2.3 Limits and Exclusions............................................................................................................4
2.4 Work Breakdown Schedule...................................................................................................4
3. Risk Management........................................................................................................................7
4. Project Budget.............................................................................................................................7
5. Communication Management Plan............................................................................................11
5.1 Communications Strategy....................................................................................................11
5.1.1 Internal Information Management................................................................................11
5.1.2 Internal Stakeholders....................................................................................................11
5.1.3 External Stakeholders...................................................................................................11
5.2 Communication Plan...........................................................................................................12

2PROJECT MANAGEMENT PRINCIPLES
5.2.1 Internal Information Management Plan........................................................................12
5.2.2 External Communications Plan....................................................................................13
6. Recommendations......................................................................................................................13
Bibliography..................................................................................................................................14

3PROJECT MANAGEMENT PRINCIPLES
1. Project Background
1.1 Background of the Project and Business Overview
The primary background of this project is the timber market in which Australian Tree
Corp (ATC) is operating. The company grows and sells trees in some allocated properties and
although the business is profitable, there are several avoidable and unavoidable issues that are
constantly having negative impact on the organisation’s business. Most of these issues are arising
from the industry the company is operating in and it requires new strategic direction for further
growth and increased profitability.
Among several proposed strategic directions, the one chosen for this project is genetic
modification of the trees. In order to achieve this goal, the company needs to set up a Research
and Development laboratory where the genetic modification experiments will be performed.
1.2 Goal of the Proposed Project
The end goal of the project is to grow genetically modified trees that are more valuable in
the market than the normal trees.
1.3 SMART Objectives of the Project
The SMART objectives of the project are as follows.
Specific – Growth in the market with enhanced profitability
Measurable – Growth of at least 3 genetically modified trees in the next two years
Achievable – Breakthrough in genetic modification research