Samsung Prints: A New Printing Start-up

Samsung is already in Print business but in small print management and
printers etc. It helps in reducing the total cost of operation and production of the
organization. Following printers are offered by Samsung to its customers:

Mission:
The mission of Samsung Prints is to become an international organization for
providing printing services to customers by utilizing all resources in optimum manner. To
accomplish this, Samsung prints will attain cost and quality leadership in printing
industry.
Name of the new printing start up of Samsung: “Samsung Prints”.
Punch line: “Print Slightly Different”
Market context:
•UK is a developed nation and printing price structure is very high.
•There are few organizations which provide business-to-business transaction for printing presses.
•So, there is a huge opportunity to start printing business in the UK.
•Samsung Prints will focus on reducing the overall printing price structure and enabling B2B
transaction for printing press industry.

Objectives
• To establish a new printing business
with diversify services for satisfying the
needs of customers.
• To keep the cost of printing services at
less than 40% of revenue.
• To increase the gross margin of
Samsung printing business by 30% in
coming two years.
• Maintaining the labor cost between 30-
35% of the total sales revenue of new
printing start-up.
• To start the concept of 3D printing in
future 3 years.
• To attain the profitable return of initial
investment in coming 3 years.

Company background:
•Samsung is operating its business from last 70 years
•It has diversified its business in different industry such as
• advanced technology
• Semiconductors
• skyscraper and plant construction
• Petrochemicals
• Fashion
• Medicine
• Finance
• hotels, and more.
•Samsung Electronics is leading as Flagship company.