Strategic Implementation for Stakeholders of Facebook

Project
Management

Introduction
 The assignment focuses on the management of various stakeholders in business
including the customers, Government, employees and advertisers of Facebook.
 The stakeholder groups have to be categorised according to the implementation
of swing, defensive, offensive and hold strategy
 The topic will also provide an overview of the various generic strategy options
for the stakeholders groups, furthermore, ensure meeting their respective need
and preferences largely too
 This will assist in enhancing the overall business performance and at the same
time, cerate better control over the business operations and processes (Bonsón,
Royo and Ratkai 2015)
 It will also facilitate better management of negotiations and create better
strategic option
 This will also facilitate control of strategic programs along with management of
public relations too

Identification of the various
stakeholders
 The different types of stakeholders involved in business, according to the first assignment
based on the stakeholder analysis of Facebook are the customers, Government, employees
and the advertisers.
 The customers remain online most of the times and due to this, they are regarded as
important stakeholders for meeting the requirements and allow for higher revenue
generation at Facebook
 The Government is another major stakeholder, which has been a major external stakeholder
that has enabled the organisation to comply with the laws, regulatory requirements,
furthermore, ensured fulfilment of roles and responsibilities towards the society too (Bonsón
and Ratkai 2013)
 The advertisers have played a major role in managing the advertisements and promotions
that are required to target specific groups and at the same time, get indulged in processes
of automation to gain mutual benefits
 The employees are considered as vital assets of the organisation and thus in many cases,
there have been associated with the accomplishment of aims and objectives along with the
management of organisational functioning to focus on the corporate social responsibilities
too (Haigh, Brubaker and Whiteside 2013).

Stakeholder category
Swing
 Based on the roles and responsibilities of the stakeholders, they fall in
different categories including the swing category, defensive category,
offensive category and the hold category.
 The swing strategy is applicable when the stakeholder group has been mixed
and in such cases due to external influences, the business organisation needs
to make certain changes.
 This would also allow for making effective decisions regarding the influence
of rules and regulations that governs the interaction between the various
stakeholders in business (Saxton and Waters 2014)
 This could promote mixed blessings and even result in the maximisation of
abilities that are positively influencing, thereby, reduce the threatening
abilities.

Stakeholder category (Swing)
 This represents the upside of maximisation of business potential while the
downside could be the risks associated with the business functioning.
 With the influence of Government, the organisation must also comply with
the legal obligations and regulatory requirements for ensuring fulfilment of
legal duties and responsibilities
 It could promote corporate citizenship to reduce the chances of threats that
might be experienced.
 Thus, it could be understood that the organisation has implemented the
swing strategy while interacting with the Government (Ji et al. 2017)
 This would ensure better cooperation among the employees and promote
coordination among employees at work to minimise the chances of threats
and risks associated with it.

Defensive
 The defensive strategy is implemented mainly for dealing with the downside
risks that are associated with the business functioning and here the
organisation needs to adapt itself to the changing needs and preferences of
the customers.
 The customers, being considered as the most important stakeholders in
business, their needs and preferences are needed to be fulfilled
 This is done for the purpose of higher level of satisfaction among the clients
along with generation of higher revenue and attainment of competitive
advantage in business too (Agostino and Arnaboldi 2016).
 This stakeholder group is considered as important because of profit level that
has been achieved based on their level of satisfaction mostly.

Defensive
 The company, with the help of implementing this strategy, would be able to
prevent emergence of any competitive threats
 It is used to manage reinforcement of present values and beliefs, thereby
allow the stakeholder to drive the process of integration largely too.
 To defend itself against the competitors in business, Facebook has made sure
to understand the market conditions, thereby, implemented the defensive
strategies to remain competitive within the marketplace.
 Thus, the defensive strategy has to be implemented by Facebook to keep
these important stakeholders, i.e., the customers engaged and stay ahead of
the competition in the marketplace too (Dirks et al. 2015).

Offensive
 The offensive strategy represents upside potential, which enables making
changes to the current values and beliefs, furthermore, implement some
changes to the objectives of the stakeholders too.
 The advertisers are considered as important stakeholders, who have been
associated with the growth of business at various levels of the organisation.
 These kinds of stakeholders have also been considered as one of the major
sources of income.
 They have managed to gather information and data about the customers
present in different market segments and facilitated the marketing
approaches.
 A large amount of market share has been acquired to gain a good
competitive position, which further assisted in entering new markets and
bypass the competition within the marketplace (Koopstra 2015).