Digitalisation and Business Success

This assignment examines how digitalisation positively influences business operations. It highlights the role of digital tools in enhancing productivity and effective project management. The report analyzes data collected using both qualitative and quantitative methods to understand the benefits of incorporating a digital strategy.

Project Plan
Managing Small Business Project
Client Name:xxxx xxx

Contents
a. Definition.........................................................................................2
Problem Statement....................................................................................3
Project Strategy.........................................................................................4
Project Objectives.....................................................................................5
Performance, Cost, and Time Objectives....................................................................5
Deliverables...............................................................................................6
Project Scope Statement..........................................................................6
Included Scope............................................................................................................6
Excluded Scope...........................................................................................................7
Success Criteria........................................................................................7
b. Implementation Plan.......................................................................7
Work Breakdown Structure......................................................................7
Schedule (Gantt Chart).............................................................................8
Communication Plan...............................................................................10
c. TASK 2...........................................................................................12
P4 Small-scale research by applying quantitative and qualitative
research methods...................................................................................12
d. TASK 3...........................................................................................14
P5 Research and data using appropriate tools....................................14
e. 14
P6 Appropriate recommendations........................................................23
P7 Undertaking the research to meet stated objectives.....................24
f. CONCLUSION................................................................................24
REFERENCES.........................................................................................25
a. Definition
Intro to sections
Digital technology is beneficial concept which different business firms
followed in this present time period. It is helpful in conducting the business in a
better and effective manner. In order to conducting the activities and operations of
business in a better manner, organization use the various the advanced technology
in its business in a better manner This given assignment is based on the Roger W
2

Smith watch and it is an independent watch maker. This company designs,
produce and sold the wristwatches which attracts the people most. In this mention
report discuss about the objectives and aims of project.
Problem Statement
Include problem statement
Advanced innovation is a standout amongst the best improvement that has
been occurred in the business condition. This element is being incorporated by
every one of the associations in order to do their activities in a compelling way.
By executing these sorts of advancements, the organizations open different sorts
of chances for them through which they increment development and improvement
open doors too. There are different sorts of advancements that are presented in the
computerized world and organizations are endeavoring to take in these strategies
so their work can be finished before time and with no issues.
All these association comprehends the significance of development in
innovation and that is the reason they are making full utilization of it in order to
enhance their business exercises. Accordingly, Roger W Smith is likewise
required to make utilization of these procedures and enhance their business
exercises and furthermore go into computerized world which will enable them in
picking up efficiency and also gain at the market to put too.
In today’s business environment, implement innovation is very essential
for every business organization as it is very essential for every enterprise to offer
something new to its customers in order to satisfy their needs and to retain them
for a long time period. Today needs and wants of customers change on a fast
speed they either want a new product or new feature in existing product in order
to satisfy their needs. In order to manufacture and offer something new to its
customers, it is very essential for an entity to have require number funds and other
resource in order to implement innovation at workplace in an effective manner.
One of the main benefit of utilize technology is that it not only implement
3

innovation at workplace but at the same time help in make large number of
customers inform about it. Various communication platforms are there which can
be utilize by firm to interact with customers and to attract them towards
company’s products and services. All this help in make the innovation more
successful and provide competitive benefit to entity. With effective innovation
entity can move a step forward from its rivals and can capture a larger market
share.
Project Strategy
Describe project strategy and why you chose it.
Advanced innovation is an exceptionally renowned idea which is presently
being executed in each association. There are such a significant number of sorts of
new businesses which are coming up in the business condition which are making
full utilization of advanced innovations for directing their exercises. Through this,
economy of nation is additionally expanding at a quick rate. Advanced innovation
upset the method for leading the business and has opened different new ways and
open doors for the organizations who need to develop their organization in the
market. Private companies are having great information about the advancements
and in this manner they can make full utilization of it and if any representative
isn't having learning so legitimate preparing is being given to them so they can
lead their work in a compelling way.
In Roger W Smith too, they are wanting to go into computerized world so
they should be prepared about it as they may confront different sorts of
inconsistencies while propelling this new change. They are propelling their own
particular site and a period following programming which is an extremely
inventive advance for them as they will have the capacity to draw in progressively
no. of clients after this.
4

Primary data: This aspect is use to indicate that information which is collected by
firm by utilize various methods such as interviews, observation, questionnaire and
many more.
Secondary data: In this, manager collect and examine already available data in
order to draw conclusion. This method is very cost effective and time saving.
Project Objectives
List project objectives.
Aims- “To determine an impact of Digital Technology on Business Activity”. A
Case Study on Roger W Smith.
Objectives:
11 To determine impact of digital technology on business of Roger W Smith.11 To examine importance of digital technology in implement growth and
innovation at workplace.11 To identify the various benefits related with utilization of digital
technology at workplace.
Performance, Cost, and Time Objectives
 Cost- It is related with project and it can be high when company trying to
enter in to online, market but through this operations of business not
impacted. Roger W Smith provides the unique and better quality of
watches to people through expanding business in to online.
 Time- It plays necessary role in implementing the project in better
manner. In order to accomplish the all set objectives,it is necessary that all
the activities should be finished in a given period of time. Regarding this,
manager should set the time duration of very task.
 Performance- When firm will be enter in to the new market, then project
scope will be high. From this profit level of Roger W Smith will be
5

enhanced in effective manner. Through this, firm can get the better
opportunities to increase its business activities in a better manner.
Deliverables
Expressing the purpose or outcome in a tangible or intangible form (i.e product or
service)
The expectations should be possible either in unmistakable or immaterial
shape. According to the ebb and flow explore directed, the expectations can be
surveyed by the results of the examination led. In this it will be uncovered that
whether the spontaneous creation done in the business exercises of Wilton way
bistro is giving a constructive outcome in them or not.
Project Scope Statement
Describe what is included in the project and what work is excluded.
This is likewise a standout among the best factor which the undertaking
administrator is required to consider while outlining the venture design. Through
this, the administrators will come to realize that the venture is plausible or not and
will help them in accomplishing development and advancement in future also. In
Roger W Smith, they are required to break down that in the case of going into
computerized world is a decent choice taken by them and will they develop or not
after this.
Included Scope
The scope consists of the following:
The ramifications of actualizing advanced advances in the exercises of the
association.
The impact of advanced innovations in organizations is in positive way or
negative way.
Excluded Scope
Work not included in this project is:
6

 The issues looked by the specialist while directed the examination think
about.
 The different sorts of proclamations arranged for leading the venture in a
suitable way.
Success Criteria
Describe how you will measure success of the project.
The achievement criteria of the present undertaking is to exhibit the
spontaneous creations that have emerge in the association after the usage of
computerized innovations in Wilton way bistro. On the off chance that the
progressions are certain then one might say that the organization is going ahead
current way and the favorable circumstances are sure also. The survey of clients
will likewise be take in which they sick be gotten some information about their
prior experience and additionally current experience and what sort of changes do
they feel in the association after the presentation of their sites too.
b. Implementation Plan
Intro to implementation plan
Research refers to the process in which an investigator uses the various
techniques as well as methods to gather the information in addition to get
different opinions of different persons. With the help of collecting accurate data,
managers of Roger W Smith can take the better decision regarding the company
and also develop better action plan. Action plan is helpful in guiding an
investigator at the time of conducting whole investigation and assure about finish
all activities ion better manner.
Work Breakdown Structure
Include reference to WBS document or include an image of it.
Work break down structure- It refers to the project deliverable which organize
the work of a team in the manageable parts. Its main motive to minimize the all
7

difficulty activities to completion of given task in a better manner. It is necessary
that task should be independent and measurable with the proper explained limits.
Under this activities are divided in to the sub parts so from this staff members will
not face any issue and complete work with in a given period of time.
Schedule (Gantt Chart)
Include the Project schedule.
Gantt chart- It is a graphical tool which displays all the necessary
activities against proper time period. Under this, all activities should be performed
in particular time period. It is generally uses in the project management and
helpful in explaining all the tasks in sequential manner which need to be
complete. In addition to this, there are some of the research related activities and
time duration for finish them are given below:
8

C. Project Processes
9

Intro to processes.
It is extremely essential for the task chief to ensure that every one of the
means of the undertaking administration design is being followed in a fitting way
with the goal that the set objectives and destinations can be accomplished in a
suitable way. In this manner for legitimate usage of the exercises; arranging,
execution, checking and conclusion is to required to be done in suitable way.
Every single undertaking is required to have begin and in addition end date and it
is the obligation of venture supervisor to ensure that the task is finished on time
and without acquiring any sort of additional cost too.
Communication Plan
S. no Task Name Duration Start Finish Predecessor
1 Identify an issue 3 Days
2 Literature
review
8 Days 1
3 Clarify problem 6 Days 1,2
4 Clearly define
terms and
concepts
5 Days 2,3
5 Define
population
4 Days 4
10

6 Gathering
relevant data
10 Days 5
7 Analysing data 4 Days 6
8 Recommendatio
ns and
Conclusion
1 Day 7
Submission and
report
1 Day 8
11

c.TASK 2
P4 Small-scale research by applying
quantitative and qualitative research
methods
It is necessary for investigator to carried out the investigation in a better manner to
develop good outcomes (Incelli, 2013). Regrading this, researcher should select the better tools as
well as methods. Through using the better tools, investigator van transform full research in to
analytical so that research can not face any issue. It is necessary that data collection analysis
should be completed in better manner. Under this, there are three main methods of research and
these are:11 Quantitative11 Qualitative11 Analytical
Under this, researcher uses the quantitative as well as qualitative method for doing
research in a better manner. They both are very beneficial and less risk is involved in this. In
context to gathering accurate or relevant data, there are two main methods and these are primary
and secondary.
Primary method of collecting data- Under this, information and data are used for first
time and the tools of collection data are questionnaire, surveys, observation and personal
interviews. In addition to this present report, there is a questionnaire prepare by research to know
about the perceptions of consumers.
Questionnaire
Name:
Gender:
Age:
Contact number:
Q1) Does digital technology provides any advantages to business of Roger W Smith?
a) Yes
b) No
Q2) Does Roger W Smith organisation using digitalisation for increasing productivity of business?
a) Yes
b) No
12

Q3) What will be the impact of Digitalisation on the business of Roger W Smith?
a) Increasing productivity
b) Producing better quality products.
c) Enhancing cost of production.
Q4) What are significance of digitalisation in order to bringing innovation and growth in Roger W Smith
company?
a) Attracting more consumers.
b) Increasing sales.
c) Expand business in new areas
Q5) Does digital technology helpful in making the data safe and secure of company?
a) Yes
b) No
Q6) What will be the impact of digital technology on Roger W Smith business?
a) Negative
b) Positive
c) Neutral
Q7) Will digitalisation provides the long term benefits to Roger W Smith business firm?
a) Yes
b) No
Q8) Which method of marketing Roger W Smith should be used?
a) Traditional method
b) Modern method
Q9) Does digital technology aid in transforming business activities as well as operations of company?
a) Yes
b) No
Q10) Give any recommendation to expand business in to new areas through adopting and using digital
technology.
Secondary method of gathering data- To collect data, research uses the different
sources like for an instance magazines, books, journals, articles and many other different tools.
This method is easy to collect information.
13

d.TASK 3
P5 Research and data using appropriate tools
Data analysis refers to a procedure of cleansing, modelling, inspecting and also
transforming data with goals of discovering the useful data or information, support decision
making and also conclusion (Jones, G. and Lubinski, 2012). It is necessary for project manager to
do the data analysis in better manner in order to achieve the desired outcomes. Under this, there
are 30 respondents are selected through company for the process of questionnaire. The data
analysis as well as interpretation are mention below:
e.
THEME 1: Digital technology provides any advantages to business
Q1) Does digital technology provides any advantages
to business of Roger W Smith?
Frequency
Yes 23
No 7
Yes No
0
5
10
15
20
25
Frequency
14

Interpretation: On the basis of view point of 23 people that digitalisation gives the more
advantages to business. But according to 7 people that there are some factors factors which can be
beneficial for business.
THEME 2: Roger W Smith organisation using digitalisation for increasing productivity
Q2) Does Roger W Smith organisation using
digitalisation for increasing productivity of business?
Frequency
Yes 21
No 9
Yes No
0
5
10
15
20
25
Frequency
Interpretation: According to 21 people that firm using digital technology for enhancing
development of business but there are 9 people which are not agree with this.
THEME 3: Impact of Digitalisation on the business of Roger W Smith
Q3) What will be the impact of Digitalisation on the
business of Roger W Smith?
Frequency
Increasing productivity 16
Producing better quality products. 8
15

Enhancing cost of production. 6
Increasing productivity
Producing better quality
products.
Enhancing cost of production.
Interpretation: Among the 30 respondents 16 said that main impact of digitalisation on business
is increasing productivity but 8 people said that through advanced technology, firm can produce
better quality products.
THEME 4: Significance of digitalisation in order to bringing innovation and growth
Q4) What are significance of digitalisation in order
to bringing innovation and growth in Roger W
Smith company?
Frequency
Attracting more consumers 13
Increasing sales 11
Expand business in new areas 6
16

Attracting more consumers
Increasing sales
Expand business in new areas
0
2
4
6
8
10
12
14
Frequency
Interpretation: From the given graph, it has been stated that according to 13 people attracting
more consumers is main advantage of digitalization but 11 people said that through digitalisation
sales of business enhancing.
THEME 5: Digital technology helpful in making the data safe
Q5) Does digital technology helpful in making the
data safe and secure of company?
Frequency
Yes 18
No 12
17

Yes No
0
2
4
6
8
10
12
14
16
18
Frequency
Interpretation: According to viewpoint of 18 people that digital technology so helpful in making
or keep data safe as well as secure but 12 people said that digitalisation is not beneficial regarding
this.
THEME 6: Impact of digital technology
Q6) What will be the impact of digital technology on
Roger W Smith business?
Frequency
Negative 10
Positive 14
Neutral 6
18

Negative Positive Neutral
0
2
4
6
8
10
12
14
16
Frequency
Interpretation: From given graph, there are 14 respondents which said that digital technologism
develops the positive impact on business but according to 10 people they think that it can develop
negative affect on business also.
THEME 7: Digitalisation provides the long term benefits
Q7) Will digitalisation provides the long term
benefits to Roger W Smith business firm?
Frequency
Yes 22
No 8
19

Yes No
0
5
10
15
20
25
Frequency
Interpretation: Under this, the digital technology gives the long term as well as short term goals
to business. But under this from the view point of 22 people, digitalisation gives long term
advantage to business.
THEME 8: Method of marketing
Q8) Which method of marketing Roger W Smith
should be used?
Frequency
Traditional method 17
Modern method 13
20

Traditional method Modern method
0
2
4
6
8
10
12
14
16
18
Frequency
Interpretation: From given graph, it has been concluded that there are 17 people which said that
traditional method is better method of marketing which organisation should be used but 13 people
are agreed with the modern method.
THEME 9: Digital technology aid in transforming business activities
Q9) Does digital technology aid in transforming
business activities as well as operations of company?
Frequency
Yes 20
No 10
21

Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency
Interpretation: Under this, 20 respondents said that digital technology is helpful in transform all
business related activities in a better manner. But there are also 10 respondents which are not
agree with this statement.
P6 Appropriate recommendations
Roger W Smith is already establish brand and it has a better image at the market place.
So, in context to this, there is no need to more changes in its business process. For enhancing the
business at large scale, it is essential that firm should develop its more focus on increasing its
online business in a better manner. It will be easy for consumers to purchase the products of Roger
W Smith because from this times and well as cost of consumers will be saved. Regarding adopting
new technology, manager of Roger W Smith organisation should provide the training to its staff
members and also give guidance to use the machineries in a better manner. So from this they can
do their activities in easy way and with in a given period of time. There is a need to Roger W
Smith company to digitalise process of communication and then use the cloud computing to
transfer the information or data in an effective and easy manner. For expending the business
activities, firm should need to select the better channels of distribution to distribute goods or
services to consumers, wholesalers and retailers in a better manner. Regarding delivery of goods,
management is responsible. If firm will provide the better quality of goods on specific time period
to consumers then they will be loyal towards company and retain in organisation for long period
of time.
22

P7 Undertaking the research to meet stated
objectives
At the time of conducting the research, there are many problems or issues which are
faced through project manager. In context to this, it is essential for manager to find the appropriate
solutions of these problems so that research can completed in a proper manner. It is a
responsibility of manager to control and manage all research activities in a proper way so that
employees will focus towards them. In Roger W Smith company, manager motivate its staff
members so that they can work in a proper manner and achieve organisational objective with in a
given period of time. As a project manager, I faced many issues in research regarding time and
cost. I do not have more money to collect the appropriate data to conducting research. On the other
hand, I also do not have more time to conduct investigation in short time period and collect more
information. So, in addition to this it is necessary to manage all these issues so that research
should be conduct in a given period of time and in proper manner. From this, firm can achieve its
objectives and also remove all the obstacles from business. In addition to this, I did many efforts
to utilise the necessary resources for better outcomes.
f. CONCLUSION
From the above given report, it has been concluded that digitalisation develops the
positive impact on the business. It is helpful in conducting the different activities in effective
manner to increase productivity. For completing the project, researcher collect the accurate data
and information. Under this mention report studied about the incorporation of project management
plan. In this assignment to gather data, researcher uses the qualitative as well as quantitative
methods of investigation.
23

REFERENCES
Books and Journals
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing
knowledge for a successful competence exploration. Journal of Knowledge
Management. 7(2). pp.195-207.
Chesbrough, H., 2010. Business model innovation: opportunities and barriers. Long range
planning. 43(2). pp.354-363.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Den Hertog, P., Van der Aa, W. and De Jong, M.W., 2010. Capabilities for managing service
innovation: towards a conceptual framework. Journal of service Management. 21(4).
pp.490-514.
Eckerson, W.W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Gebauer, H., Edvardsson, B. and Bjurko, M., 2010. The impact of service orientation in corporate
culture on business performance in manufacturing companies. Journal of Service
Management. 21(2). pp.237-259.
Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of a
British and Italian business transaction. Journal of Multilingual and Multicultural
Development. 34(6). pp.515-532.
Jones, G. and Lubinski, C., 2012. Managing Political Risk in Global Business: Beiersdorf 1914–
1990. Enterprise & Society. 13(1). pp.85-119.
Online
How to Improve Productivity With a Work Breakdown Structure?, 2016. [Online]. Availabgle
througgh: <https://blog.ganttpro.com/en/how-to-create-a-work-breakdown-structure-
wbs-with-project-planning-templates/>./
24