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The strategic planning of Marks and Spencer

Develop a project plan for analyzing retail industry trends and evaluating the performance of a chosen retail organization against these trends, and provide recommendations and an action plan.

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Added on  2020-10-22

The strategic planning of Marks and Spencer

Develop a project plan for analyzing retail industry trends and evaluating the performance of a chosen retail organization against these trends, and provide recommendations and an action plan.

   Added on 2020-10-22

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Project Plan
The strategic planning of Marks and Spencer_1
Project plan
The strategic planning of Marks and Spencer_2
Key information
Project Plan
Student name
Company name
Marks and Spencer
Rationale of project This project is undertaken in
order to examine the various
ways which can be use by
enterprise to enter into different
markets. To examine different
strategies which can be adopt by
company to implement all its
commercial activities at
international level.
Aim of project
To identify the various ways and
strategies which can be use by
company to operate at global
level.
Objectives of project
To understand the concept of
globalisation.
To identify the various ways
through which company can
enter into global market.
To understand the relationship
between globalisation and
success of a company.
The strategic planning of Marks and Spencer_3

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