Marks and Spencer uses artificial intelligence in its premises for better business operations

Project Plan

Table of Contents
Project Plan................................................................................................................................2
Overview of the project idea..................................................................................................2
Project aim and objectives.....................................................................................................2
Problem statement..................................................................................................................2
Literature review....................................................................................................................2
Conclusion..............................................................................................................................3
Time guidelines......................................................................................................................3
Assessment 2..............................................................................................................................4
Executive summary................................................................................................................4
Background of the chosen topic.............................................................................................4
Project aim and objectives.....................................................................................................5
Literature review....................................................................................................................5
Conclusion..............................................................................................................................8
Recommendations..................................................................................................................9
REFERENCES.........................................................................................................................10

Topic: “Marks and Spencer uses artificial intelligence in its premises for better business
operations”
Project Plan
Overview of the project idea
Marks and Spencer is one of the top retail firm in UK who is specializes in its best
customer service in the world. That is why, it is seeking to introduce new techniques in order
to improve the business operations. In the same way, in this modern era of digitalization
every company is introducing new and advance technology which in turn assist to enhance
the business performance. The current plan will based upon introducing artificial intelligence
in its business area which help to meet the define aim and attract more range of customers
towards it.
Project aim and objectives
The aim of this project is to develop new and advance technology within the business
area that helps to meet the define aim.
Aim: “To develop the use of artificial intelligence in its premises for better business
operations: A study on Marks and Spencer”
Objectives:
 To understand the concept of artificial intelligence
 To analyze the impact of using artificial intelligence upon the business performance
 To determine the challenged face by the company while using artificial intelligence
 To recommend the ways through which the company may overcome the challenges.
Problem statement
The problem related to this study is such that due to not having enough time,
researcher is not able to conduct in depth research and that is why, it affected the results and
also, nit able to meet the define aim and well.
Literature review
According to Seranmadevi and Kumar (2019) in this era of digitalization, every
company complying with advance technologies and this in turn assist to minimize the
wastage of time. That is why, company uses digital marketing tool that helps to attract range

of customers. In the same way, there are some retail firm which also uses artificial
intelligence which is refers to the human intelligence in the machine that are actually program
like human and mimic their actions. Even the traits of these artificial intelligence are also
designed in such a way that helps to solve many problem of the company. On the other side,
Ferrini (2019) provide their views and specify that in this 20 century, scientist and IT
specialist design the machines in such a better way that helps in speech recognition, problem
solving and learning as well as planning. That is why, companies uses this technologies in
order to meet the define aim and objectives of the company.
Conclusion
By summing up above report it has been concluded that using this technology will
help the company to improve the business operations and that is why, it is necessary for the
company to adopt new techniques which in turn assist to meet the define aim. Hence, using
artificial intelligence is the best and effective way that help the company to take it at another
level of success.
Time guidelines
Particulars Week 1 Week 2 Week 3 Week 4 Week 5
Developing
aim and
objectives
Literature
review
Conclusion
Submitting
project plan
Background
In depth
secondary
research
Problem
statement
Conclusion
Submission