International Marketing: Trends, Market Structure, and Competitive Advantage

International marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY SECTION 1..............................................................................................................1
Trends in the environment and market for the company............................................................1
Analyse the market structure, including the geographic spread of
products, customer segmentation, competitive positioning of key global
players........................................................................................................................................2
SECTION 2......................................................................................................................................4
Summary of product and market focus, including reasons for the
company’s domestic, regional and international success to date...............................................4
Analysis of current competitive advantage.................................................................................5
The strategic marketing challenges it is likely to face as it aims to improve
its international competitive position.........................................................................................6
SECTION 3 .....................................................................................................................................6
Recommendation.........................................................................................................................6
Implementation ..........................................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES...............................................................................................................................8

INTRODUCTION
International marketing refers to the exchange of products and services in multiple country, the
planning and executing rates, promotion techniques, and distribution of product and services in
worldwide business. This report also includes various trends in markets, and market structure of
the company, also the summery of product company focused on. Further, it also includes various
reason behind the success of company, current competitive advantages and various challenges
that company face in the industry. This report The Procter & Gamble company(P&G) (Calof,
and Viviers, 2020) is selected, company is multinational consumer goods corporation. The
headquarter of company is in Cincinnati, Ohio and it was founded in 1837 by William Procter,
and James Gamble. Organisation provide wide range of consumer health and personal care
products. Company also includes products of food and beverage. Company has been recorded
$18.1 billion sale in 2014 that has huge impact on its growth.
MAIN BODY SECTION 1
Trends in the environment and market for the company.
In the context of Procter & Gamble, company deals in consumer goods industry and there
various trends that can impact its business. It is essential for the company to analyse market
trends so that company can improve its business. Below are various market trends that can
influence business of Procter & Gamble.
 Price sensitivity: this refers to the various changes in customers buying behaviour
because of the impact of price of product and services. Price sensitivity reflect the
number of buyers customers that are conscious about the price. Changing price of
goods and services make an impact on the current product and services. In the context
of Procter & Gamble, (Chilosi, and Federico, 2019) company if operating in consumer
goods products and service industry and there are current market trend of price
sensitivity. There are many competitive brands in the industry that make their prices
according to the competitive environment and that could impact the business of
respective brand. Price sensitivity could be impact the business because the consumers
are more attracted towards the low price products. But the loyal customers base of the
company could be beneficial for its growth and deal with this market trend.
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