Marketing Concept and Principle

Marketing concept and principle.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
Ryanair airline overview........................................................................................................3
Key concept of marketing......................................................................................................3
Key marketing concept and its effectiveness by using Ryanair airline company..................4
CONCLUSION................................................................................................................................5
RECOMMENDATION...................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing concept is the brief which companies must assess a needs and wants of their
customers foremost and first. This is the main philosophy that firms should analyse every and
each needs of customers in appropriate manner. The present report is based on the Ryanair
airline company which is cleanest and greenest airline service provider. The report will show a
concept of different marketing concept. That is help to make effectiveness for company to its
products and services.
MAIN BODY
PART 1
Ryanair airline overview.
The Ryanair airline is an Irish budget airline which is founded in 1984. Company is
operates in different and various countries with 17500 employees who are completely eligible for
addressing any issue which are happens in company. It was the largest European budget airline
by the scheduled passengers flows and carried more effective international passengers than any
other airlines services. The company is promoted their products and services at marketplace by
using their slogan which “Low fares, made simple”. This report is going to examine the different
marketing concept on different products which is depends on product analysis of company.
Key concept of marketing.
The key marketing concept is the strategy which is use by firm to implement to satisfy
customers needs and wants to increase sales of company in effective manner. There are having
five marketing concepts which are as follows: Production concept: This is one oldest marketing management orientation that had guide
to sellers for its production services. Product concept: This concept is more focused on quality of product and service which
is use by customers (Baker, 2016). Selling concept: This concept is hold the ideas which customers will not buy products
unless it undertaken a large scale selling and promotion efforts. Marketing concept: The marketing is the concept which is holds “achieving
organizational goals which are depends on knowing needs and wants of company.