Marketing Concept and Principle

This report explores the key marketing concepts and principles and their effectiveness using Ryanair airline as a case study. It discusses the production concept, product concept, selling concept, marketing concept, and societal marketing concept. The report also provides recommendations for Ryanair to improve its marketing strategies.

Marketing concept and principle.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
Ryanair airline overview........................................................................................................3
Key concept of marketing......................................................................................................3
Key marketing concept and its effectiveness by using Ryanair airline company..................4
CONCLUSION................................................................................................................................5
RECOMMENDATION...................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing concept is the brief which companies must assess a needs and wants of their
customers foremost and first. This is the main philosophy that firms should analyse every and
each needs of customers in appropriate manner. The present report is based on the Ryanair
airline company which is cleanest and greenest airline service provider. The report will show a
concept of different marketing concept. That is help to make effectiveness for company to its
products and services.
MAIN BODY
PART 1
Ryanair airline overview.
The Ryanair airline is an Irish budget airline which is founded in 1984. Company is
operates in different and various countries with 17500 employees who are completely eligible for
addressing any issue which are happens in company. It was the largest European budget airline
by the scheduled passengers flows and carried more effective international passengers than any
other airlines services. The company is promoted their products and services at marketplace by
using their slogan which “Low fares, made simple”. This report is going to examine the different
marketing concept on different products which is depends on product analysis of company.
Key concept of marketing.
The key marketing concept is the strategy which is use by firm to implement to satisfy
customers needs and wants to increase sales of company in effective manner. There are having
five marketing concepts which are as follows: Production concept: This is one oldest marketing management orientation that had guide
to sellers for its production services. Product concept: This concept is more focused on quality of product and service which
is use by customers (Baker, 2016). Selling concept: This concept is hold the ideas which customers will not buy products
unless it undertaken a large scale selling and promotion efforts. Marketing concept: The marketing is the concept which is holds “achieving
organizational goals which are depends on knowing needs and wants of company.

 Societal marketing concept: This holds different marketing strategy which should deliver
different vales to customers in a way which is help to maintain and improve both
customers well beings of society in respective manner.
Key marketing concept and its effectiveness by using Ryanair airline company.
Marketing concept is most important think which is help to make and build different
marketing strategy to promote effective marketing services at marketplace. This section is going
to be examined marketing concept of Ryanair airline company products and services which is
depends on analysis with companies (Deepak and Jeyakumar, 2019). The implication of
marketing concept on Ryanair airline company are as follows:
Production concept:
The production is the main concept which is help to company to promote their service at
market place by make and introducing some innovations for business growth factors. There are
many of the companies are introduced new product for attract more customers towards company
by offering discount and best to customers. In context of Ryanair airline company's production
concept is focus on to build best fuel aircraft which is increase life line of fly as well as make
noise free jet and aircraft help to reduce noise. This is creates noise free place and help to reduce
noise pollution. This is the best concept which is help tom company to attract more customers
towards airline services.
Product concept:
The product is the second concept of marketing concept which is help to analysis the
products and services needs of company. This is the main aspect help to create great larger pool
of customers. Most of the companies are provided various offers and discounts on their products
and services. They make strategy to build customers pool by offering products and services at
lower price (5 Marketing Concepts Explained with Examples, 2018). This is important part of
marketing strategy but in respect to Ryanair airline company is not offers any type of discount to
their customers. The company innovation is based on the e-ticket booking concept which is help
to customers for book their journey fight and ticket as per their needs and wants.
Selling concept:
Selling is the important aspect of the marketing concept which help to company to make
their focus on creating sales transaction rather than building long term profitable customer
relationship. Most of the companies are offers free food services and baggage services. In

context of Ryanair airline company is offers 70% lower price for the selected seats and
remaining 30% offers the higher level. That is created the larger customers pool which is
effective for the company as well as company is promote their products and services at
marketplace with their attractive slogan which is lower fare made simple journey.
Marketing concept:
The marketing is the best concept which is holds achieving organizational goals by
knowing needs and wants of customers in attractive manner. Most of the companies are offers
different products is like “buy one get one free” for market their products and service (Homburg,
Jozić and Kuehnl, 2017). But in respect to Ryanair airline company's marketing concept is based
on the making real conversation with customers at the time of fly. That is created loyalty of
customers because through that manager knowing about needs and mistakes and make changes
as per needs of customers.
Societal marketing concept:
The societal marketing concept is holds different marketing strategy that should deliver
values of customers the ways of improve customer services. Most of the companies are make
their official sides to promote company service. In respect to Ryanair airline company societal
marketing concept is based on the hiring more authentic and eligible team for handling online
portal and other thinks.
CONCLUSION
From the above study it had been concluded that the company have need to considers
marketing concept for business and its growth factors. Through that companies has effectively
able to analysis their different concepts like production, product, selling, societal, marketing
concept as per products needs of customer and build strategy to promote that.
RECOMMENDATION
As per the above discussion, here is included some suggestion for Ryanair airline
company to promote its products and services (Tadajewski and Jones, 2016). Here is
recommended is to use online ticket booking services as well as make real conversation with
customers are help to make changes as per customers requirements for improving selling concept
of company.

REFERENCES
Books and Journals
Baker, M. J., 2016. What is marketing?. In The Marketing Book (pp. 25-42). Routledge.
Deepak, R. K. A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Homburg, C., Jozić, D. and Kuehnl, C., 2017. Customer experience management: toward
implementing an evolving marketing concept. Journal of the Academy of Marketing
Science. 45(3). pp.377-401.
Tadajewski, M. and Jones, D. B., 2016. Hyper-power, the marketing concept and consumer as
‘boss’. Marketing Theory. 16(4). pp.513-531.
Online
5 Marketing Concepts Explained with Examples. 2018. Online. Available through:
<https://iedunote.com/marketing-concept>.