Qualitative Research Plan: The Element of Turnover within the World of Business

This qualitative research plan focuses on analyzing the element of turnover within the world of business, with a case study on Marks & Spencer. It explores the concept of turnover, the causes of turnover within Marks & Spencer, and includes an interview guide for data collection.

Project - Qualitative research plan

Contents
Project Title: The element of turnover within the world of business..............................................1
INTRODUCTION...........................................................................................................................1
CHAPTER 1....................................................................................................................................1
Introduction about research topic and research problem.............................................................1
CHAPTER 2....................................................................................................................................3
Research methods........................................................................................................................3
CHAPTER 3....................................................................................................................................4
Interview Guide...........................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

Project Title: The element of turnover within the world of business
INTRODUCTION
Within the world of business, the turnover is the terms in business that may cause
confusion as respective topic have above one meaning. It is considered as the overall sales which
are generated through enterprises at specific time duration. Moreover, this is helpful for
measuring the health of business. In addition to this, the turnover is an accounting concept which
computes how quickly a business performs their practices. Also this is the rate at which staff
leaves a business. So, in this report researcher is going to focus upon employee turnover. The
key intent of this report is to perform a qualitative research plan. For this report, the undertaken
company is Marks & Spencer, which is growing retailers that sells home and food items,
clothing and others. The topics which are going to be covered in this report are research topic,
research problem or questions, qualitative and quantitative research, action research, case study
research and data sources. Apart from this, an interview guide is developing in which selection
of interview participants; plan for interview questions and plan for interview analysis are
discussed.
CHAPTER 1
Introduction about research topic and research problem
Research Topic:
The turnover is the terms in business that may cause confusion as respective topic have
above one meaning. As this is word which generally accountants used for describing the business
level over a particular time duration that is measured through sales value. Moreover, within the
world of any kind of business, turnover would be the headline item upon profit & loss account
for their enterprises. The term itself might not be utilised, this is replaced through revenue or
sales as confusingly. Additionally, the business may have incomes from several sources so
turnover considered as income for trading that is key business practices. Such as for retailer this
would be over the counter sales; for recruitment firm, this is the fees value for effective
placements and others (The main elements of turnover, 2019). Beside this, Turnover also
considered as the rate at which staff leave a business. But as the issues of staff turnover the
enhancing day by day so the key concern about this research this on employee turnover. For
employee usually undertakes turnover as adverse work area factors. Also, its occurs for various
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reasons, good and bad reasons are associated to voluntary resignations from staff moving
towards better opportunities as well as staff who can be terminate for bad performance. in
addition to this the turnover is essential in business as this helps them to perform accordingly for
meeting the target profitability.
Research Aim
To analyse the element of turnover within world of business. A case study on Marks &
Spencer.
Research problem or question
 What does the concept of turnover means within business world?
The turnover is the terms in business that may cause confusion as respective topic have
above one meaning. Within the world of any kind of business, turnover would be the headline
item upon profit & loss account for their enterprises. The term itself might not be utilised, this is
replaced through revenue or sales as confusingly. Additionally, the business may have incomes
from several sources so turnover considered as income for trading that is key business practices.
Such as for retailer this would be over the counter sales; for recruitment firm, this is the fees
value for effective placements and others. Beside this, Turnover also considered as the rate at
which staff leave a business.
 What are the key causes of turnover within Marks & Spencer?
The higher turnover is taxing, this cost much time as well as money and may outcomes into
loss of employees morale. Moreover, few turnovers is invertible such as retirement, relocation
and others. Therefore, with Marks & Spencer, the causes of turnover are lack of growth and
progression, overloaded work, lack of feedback and recognition and many more. Some of them
are discussed below:
 Lack of growth and progression: possibility for increase and improvement is very vital for
maintaining appropriate employees. If an employee feels trapped in a useless-give up role,
they're in all likelihood to look towards distinct agencies for the risk to enhance their status
and earnings.
 Being overworked: This has appeared obviously that, throughout instances of economic
strain, company ask their workers to take on more duties. corporations may want to permit
people go and ask closing employees to choose out up the slack by means of jogging longer
hours or maybe weekends. However asking personnel to choose among their paintings life
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and private lifestyles will in no manner sit down well. as an alternative, it'll make
contributions to a higher turnover, as personnel expand annoyed.
CHAPTER 2
Research methods
Research method is regarded as the procedures of performing investigation with assistance
of several methods upon specific topic. The research methods adoption can be depends upon
research nature as well s their aims and objectives. Moreover, this also allows them to ascertain
the time period wherein project would be accomplished by them. Some method of this are:
Quantitative vs. Qualitative research
Qualitative research is considered as the research where statistical data are generated as
well as determined with assistance of several mathematical methods. Moreover, this cannot be
much appropriate for each researcher but are effective in respect of detailed understanding of
specific topic. The several sources quantitative data are observation, survey and others. While
Qualitative research is regarded as investigation in which numerical information are not
included. Also, with assistance of respective research deep analysis of particular topic may be
possible as this is helpful for understanding how as well as why of several aspects associated
with research topic. Such as interviews and others.
For approaching the research questions the researcher utilise the Qualitative research as
this provides the chance to understand the topics in specific manner and also it obviates the
potential for bias into data.
Action research
This is considered as an approach where the action of researcher as well as customers
collaborates into diagnosis of issue as well as the development of solution based upon analysis.
Moreover, the key traits of respective research associated with collaboration among researcher as
well as member of entity for resolving entity’s problems.
Case study research
Case research is a famous research technique in commercial enterprise place. Case
research intent to research specific problems within the barriers of a particular surroundings,
situation or employer. in step with its layout, case studies in commercial enterprise research may
be divided into three categories: explanatory, descriptive and exploratory.
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Data source
This is the technique of gathering statistics via the use of applicable resources. number one
technique and secondary facts series are the techniques. primary approach is associated with
acquiring first hand information and secondary facts is associated with obtaining second hand
facts. This research considers each the varieties of statistics collection technique wherein primary
information is gathered via questionnaire and secondary facts via making use of books, articles
and journals. For this researcher, the researcher used the secondary research.
CHAPTER 3
Interview Guide
Selection of interview participants
This is considered to be the essential aspects that research have to decided to whom it
have to target for this interview. So, for respective research the researcher is going to undertake
30 interviewees who are performing into chosen firm. Moreover, the interview can be performed
within workplace only.
Plan for interview questions
 Do you have any idea about the turnover in business?
 Tell your view about the rising turnover within workplace?
 With the help of an example describe me about the ways you feel that turnover get
reduced?
Plan for analysis of interview
In order to analyse the interview data effectively and efficiently, the researcher have to
follow three steps:
 Thematic content analysis: This is probably the maximum commonplace approach used in
qualitative studies. It aims to locate common patterns throughout a records set.
 Narrative analysis: This approach is becoming increasingly more popular, particularly in
social sciences. as the name shows, it's miles about making feel of tales.
 Deductive analysis: Deductive approach way which you have already got a predetermined
framework for the of analysis. The researcher (you) then uses this framework to investigate
the information (i.e. information clippings, transcripts, interviews, and so on.) on this
approach, the researcher exams his or her pre-existing theories. topics and concepts are
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determined earlier than the analysis starts and are imposed at the cloth. This approach is
pretty smooth and quick, however, it normally can most effective be used whilst you aren't
seeking depth and new expertise.
CONCLUSION
As per the above report, this has been concluded that Turnover is considered as the essential
and confusing term within business world. As it is helpful for measuring the health of business.
In addition to this, the turnover is an accounting concept which computes how quickly a business
performs their practices. Also this is the rate at which staff leaves a business. Moreover,
qualitative research method is utilised as this provide depth knowledge about particular topic.
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REFERENCES
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Online.
The main elements of turnover. 2019. [Online]. Available through :<
https://www.touchfinancial.co.uk/what-is/what-is-turnover/>.
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