Role of Line Managers and Leaders in Employee Retention at ZARA

This research aims to identify the role of line managers and leaders in motivating employees towards retaining in business for a long time. The study is conducted on ZARA, a leading Spanish apparel retailer. The research investigates the challenges faced by managers of ZARA in implementing motivation techniques within the organization. The research methodology includes both primary and secondary methods, and the data analysis is performed through the assistance of a frequency distribution table.