Role of Line Managers and Leaders in Employee Retention at ZARA

UNIT- 11 Research Project

Chapter One:
Talent management is regarded as the procedures through that ventures and entities
recognizes and formed talented individuals who may have optimistic affects upon its firm and its
productivity. Additionally, this does not have become a main element of personnel management
but are also the accountability of managers and leaders at each levels for managing talent into
company. So, talent management strategies are being formed in line with specific requirement as
well as framework of sector (Arasanmi and Krishna, 2019). In addition to this, workers retention,
training and morale are key into any industry in which talented encourage staffs that may assists
in differentiating one firm from other and influence business growth. For accomplishing this
research, ZARA which is one of the leading Spanish apparel retailer. It based in Arteixo, A
Coruña, Galicia, Spain. Also, it mainly proficient in trends as well as items that involves shoes,
accessories, clothing and others.
1.1;
Research Aim
“To identify the role of line managers and leaders in motivating employees towards
retaining in business for long time”. A study on Zara.
Research Rationale
The reason to select this specific topic is the role of managers and leaders in staff
motivation towards retentions in firm is that staff are leaving from entity currently as they are not
identifying the appropriate techniques of motivation. Moreover, most of the staff is leaving as it
determines the new development opportunities into other countries. This is essential to retain
workers for longer period within company for minimising the staff turnover ratio (Dirani and et.
al., 2020). The particular project is opted upon firm ZARA that effectually performing on
employees retention while facilitating them several techniques of motivation. Its leaders and
managers are performing towards maximisation of workers motivation. Also, in future the
investigator would become competent to maximise its communication and research skills while
performing this study.
1

1.2;
 What do you understand about a conceptual framework of retention of employees within
business environment?
 What is the role of line managers and leaders in motivating employees towards retention
for long time?
 What challenges are faced by managers of Zara in implementing of motivation
techniques within Zara?
1.3;
 To understand about the conceptual framework of retention of employees within business
environment.
 To analyse the role of line managers and leaders in motivating employees towards
retention for long time in Zara.
 To examine the challenge faced by managers of Zara in implementing of motivation
techniques within business organisation.
1.4.
The research topic “Role of line manager and leaders in employee’s development and
retention within a workplace of ZARA is described about main knowledge related to the talent
improvement as well as retention into firm addition to the role of line leaders and managers into
talent development and retention in work area. Additionally, this in future explained about the
difficulties which would be faced through ZARA while executing strategies of talent retention.
Respective study is advantageous in acknowledgement of how the staff growth and retention for
firm. The cost of staff turnover is much higher which affects the operative cost of entity, its
revenues and others. In addition to this, staff retention provides opportunities to develop
organizational performance effectively (Fu and et. al., 2020). Furthermore, the development and
retention of workers form line leaders and managers to concentration upon retaining much
proficient workers as it has competencies to resolve the difficult problems and renders
advantages to firm effectually. The key intent of this study is to aids firms in developing its
performance, enhance its productivity, improve their task qualities, and maximize staff
satisfaction and experiences of clients with aids of workers retention and growth.
2