Management Style and Principles at British American Tobacco

This report discusses the management style, principles, and functions used by the CEO of British American Tobacco. It also analyzes the steps taken to achieve high performance, the organization culture, leadership style, effects of power and conflict, and various types of motivation used at the company.

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Table of Contents
INTRODUCTION...........................................................................................................................1
Management style and principle and functions of management used by the CEO of BRITISH
AMERICAN TOBACCO...........................................................................................................1
Analyse the steps taken with regard to organisation structure in order to achieve high
performance and state the organisation culture at BRITISH AMERICAN TOBACCO and its
impact on the employees.............................................................................................................3
Leadership style of the CEO of BRITISH AMERICAN TOBACCO to enhance the
organisational effectiveness........................................................................................................4
Effects of power, influence and conflict at the chosen firm.......................................................5
Various types of motivation used at BRITISH AMERICAN TOBACCO.................................6
Recommendations (strategies) to increase organisational performance.....................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Organisational theory is mainly defined as a process in which formative study related to
study of organisations is being done in order to duly identity practices and measures to solve
problems, increase productivity and efficiency and fulfil needs of stakeholders. In simple terms
organisation theory is mainly termed as formative study of organisational structures, design and
relationship (Rudani, 2020). In today's world economy is uncertain and tough, this makes
manager of an organisation to take significant advantage of organisation theories and practices to
fulfil common goal. By taking assistance of management theories managers within entity can
take use of various management strategies, guidelines and frameworks in order to develop
positive workplace environment.
Present report has been concluded on, BRITISH AMERICAN TOBACCO, this entity
was founded in the year 1902 and are operating their business activities in tobacco industry. With
having its headquarter in London, United Kingdom this company is serving worldwide. In this
report formative discussions has been made on, management styles as well as functions and
principle of management that are being used by respective company CEO. In addition to this
report also include, numerous form of motivation and leadership style that are being undertaken
by CEO of BRITISH AMERICAN TOBACCO. Lastly report also include effect of conflict,
power and influence of respective organisation and recommendations in order to make
significant increase in organisational performance.
Management style and principle and functions of management used by the CEO of BRITISH
AMERICAN TOBACCO
Management style is defined as a formative method of leadership that are being
undertaken by manager. By taking advantage of numerous forms of advantages can be accessed
by managers through which they can effectively fulfil company goals in more effectiveness. In
terms with, BRITISH AMERICAN TOBACCO CEO it has been identified that he is taking use
of democratic management style with the assistance of this they engage employees in the
process of decision making. In addition to this, it has been signified that by undertaking use of
this management style CEO ensures that there is extensive communication prevails between
employees and manager. It helps in communicating them with company actual goals, objectives,
aim and vision. By taking advantage of this management style CEO aim towards accomplishing
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project with having contribution of individuals with specialized skills. In addition to this,
democratic management style also allow each and every individual to have participation and
further facilitate entity management to exchange views and ideas that automatically increase
productivity of organisation. Thus, by taking advantage of democratic management style
BRITISH AMERICAN TOBACCO CEO offer various opportunities to individuals by engaging
them in the process of decision-making. It also increase sense of belongingness among
employees that further facilitate them to accomplish their roles and responsibilities with more
handwork and effectiveness.
While if it is talked about principles and functions, it has been evaluated that respective company
CEO undertake different types of functions and principles such as:
Planning: It is one of the most important practices that has been undertaken by CEO of
BRITISH AMERICAN TOBACCO , in this he mainly plan with an aim to disrupt market in best
effective manner.
Organizing: In order to showcase new product, CEO of entity undertake this practice.
For this they ensure strong connection with retailers and distributors. With the help of this,
practice CEO determine significant steps and the manner to accomplish them in effective
manner.
Decision-making: This practice is being duly undertaken by BRITISH AMERICAN
TOBACCO CEO after the process of resourcing. In this they deduct unnecessary things that can
somehow confuse or complicate process of decision-making. CEO conduct this process in
decentralized way as per according to work priority.
Staffing:It is an essential function that CEO of BRITISH AMERICAN TOBACCO
conduct, in this they undertake advantage of different types of measures and policies as to train
individuals within workplace premises in effective manner as to make them compatible with
organisation functions.
Communication: With the help of this function CEO enables themselves to effectively
conduct basic functions such as organizing, planning and controlling in effective manner. With
the advantage of this practice CEO effectively conduct their responsibilities as well as jobs and
ensure great interaction with colleagues, supervisors, suppliers, subordinates and consumers.
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Analyse the steps taken with regard to organisation structure in order to achieve high
performance and state the organisation culture at BRITISH AMERICAN TOBACCO and
its impact on the employees.
It has been evaluated that BRITISH AMERICAN TOBACCO take advantage of certain
steps in order to fulfil objective of high performance as to accomplish business goals with more
effectiveness. In terms with respective organisation it has been ensured by management that they
have formative transparency as well as collaboration in their work place structure. In addition to
this management of entity also make sure that there is powerful communication prevails within
entity workplace structure as to make employees feel more comfortable, it will allow individuals
to share their concerns and ideas with more efficiency (Khattak, Zolin and Muhammad, 2020).
Mentioned below there are some steps that are being undertaken by BRITISH AMERICAN
TOBACCO which is being outlined by Mr. Harbour for high performance culture:
Define organisation culture: In this BRITISH AMERICAN TOBACCO must ensure
that they define desired form of organisation culture in order to further formulate plan.
Clarify value and communicate them on daily basis:It is an important aspect in which
management determine the manner in which employees and other individuals associated with
organisation get treated in order to communicate them with entity values.
Reinforce positive behaviour:Company make sure that every employees must
encouraged towards positive behaviours for this entity praise them with rewards and recognise
their performance along with punishing (Xie, 2020).
Right people in team: According to Mr. Harbour it is essential for entity to coach every
employee in effective manner as to further use their talent in a team for more profitability.
Recruit for values:In this management of BRITISH AMERICAN TOBACCO make
sure that they hire individuals those personal values align with entity objectives as to retain them
for long period of time.
Refine leadership style:Leaders with entity have extremely deliberate nature as to
effectively inspire, lead, engage and communicate employees with having adjustable leadership
style.
Regular meetings: BRITISH AMERICAN TOBACCO ensure that they conduct regular
meetings in order to communicate individuals with purposeful agenda of company as to align
their behaviour with company goals.
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Commitment: BRITISH AMERICAN TOBACCO transform their culture with lifelong
commitment. For this leaders and managers develop their leadership and cultural development in
daily basis as to satisfy needs and demand of employees.
It has been evaluated that BRITISH AMERICAN TOBACCO is having positive
organisational culture, they promote employee engagement, coordination and commitment in
workplace premises that are having positive impact upon employees and company performance.
Leadership style of the CEO of BRITISH AMERICAN TOBACCO to enhance the
organisational effectiveness
Leaders are defined as those individuals those who engage in the process of inspiring,
guiding and leading members or employees to fulfil organisational objectives. In terms with
CEO of British American Tobacco makes sure that they communicate their employees with
company vision and mission in order to encourage them towards effective achievement of
company goals (Alrowwad and Abualoush, 2020). It has been evaluated that, BRITISH
AMERICAN TOBACCO consider their employees as most important source of revenue
generation, thus in order to increase their performance and productive behaviour CEO of
respective organisation effectively make sure that employees are being leaded in efficient way.
This will lead towards accomplishment of organisational objectives while assuring more
benefits.
This has been evaluated that, CEO of BRITISH AMERICAN TOBACCO take advantage
of transformational leadership style. It has been signified that this style mainly include four
different components that are charisma or idealized influence, inspirational influence, intellectual
stimulation and personal and individual attention. Further it has been identified that, in context
with charisma influence CEO of company behave in an admirable manner in order to encourage
leaders as role model. While if its is talked about inspirational motivation, in this respective
entity CEO motivate their followers or employees by significantly offering meaning to their
present duties as well as tasks. On the other hand. With the assistance of having intellectual
stimulation BRITISH AMERICAN TOBACCO CEO effectively challenges assumptions and
duly lead their employees by encouraging creativity among them. With the help of this
employees can effectively solve even complex problems in creative way that facilitate fulfilment
of entity goals with more effectiveness. Lastly, individual attention is defined as a degree, with
the help of which CEO of respective entity effectively fulfil every follower of employee
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requirements by acting as coach and mentor. In addition to this, it has been determined that Mr.
Jack Marie Henry David Bowles also appreciate each and every employee contribution by
effectively admiring their effort within organisation and team goals. Thus, it has been identified
that with the use of transformational leadership style CEO of BRITISH AMERICAN
TOBACCO aim towards inspiring employees loyalty towards organisation through which
overall, productivity as well as profitability of company can be significantly increased.
Thus, as per according to the above mentioned analysis it has been determined that
BRITISH AMERICAN TOBACCO CEO acts as both leaders and managers, thus he engages in
the significant process of energizing and motivating employees in order to recognize their efforts
as well as contribution in order to increase their performance and productivity at great extent as
to fulfil entity goals while assuring more competitiveness.
Effects of power, influence and conflict at the chosen firm
It has been evaluated that employees get duly impacted by power, conflict and influence.
It has been evaluated that, BRITISH AMERICAN TOBACCO get affected by power in number
of ways which is further being defined below:
This has been determined that John French and Bertram Raven is having five forms of
power that include:
Coercive Power: In this power, employees are forced to do a task or work against their
will. In this organisation main aim towards compliance. As per in accordance with French and
Raven this form of power can be use by organisation when they are required to accomplish any
objective of task in specific time frame. However, this is can negatively affect performance of
employees. It has been identified that this power can increase dissatisfaction and unhealthy
behaviour in workplace structure.
Reward Power: It is most important form of power in which individual influenced by
many rewards as per according to the performance. In terms with BRITISH AMERICAN
TOBACCO by taking advantage of this power superiors encourage their employees with
compliments, raises and promotions.
Legitimate Power: In this both rewarding and punishing is being duly undertaken by
managers. It has been identified that managers within entity maintain certain degree of
punishment and reward to make employees work (Jackson, 2020). However with having this
form of power manager can not influence, convince or persuade individuals.
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Referent Power: In this power leader is often seen as role model, with having this power
leaders make themselves highly liked among individuals and can further influence employees in
effective manner. However, this form of power can lose due to certain form of circumstances.
Expert Power: It has been evaluated that leaders with having this power are having in-
depth, expertise, information and knowledge. With having high intelligence these leader
persuade employees in effective manner.
Thus, according to above mentioned discussion it has been evaluated that BRITISH
AMERICAN TOBACCO management take advantage of reward power through which they
effectively encourage employees in an effective manner.
Further it has been determined that conflict and influence are also having certain form of
influence upon organisation. It has been evaluated that negative conflict can not only decreases
performance of employees but can also affect work environment culture of entity. In addition to
this, it has been evaluated that influence also impact upon organisation in significant way, as if
employees are get influenced in positive manner with rewards and motivation they entity can
measure significant increase in their overall productivity and profitability in a well define and
effective manner. Thus, it has been identified that management of BRITISH AMERICAN
TOBACCO ensure that they encourage healthy and positive conflicts as to increase creativity
and engagement of each and every employee.
Various types of motivation used at BRITISH AMERICAN TOBACCO
Motivation theory allows organisation to effectively motivate employees in order to
increase their overall productivity and profitability in a well define and effective manner. Further
it has been analysed that with the application of effective theory of motivation entity can assure
maximum increase in overall profitability of employees through which overall increase in
productivity of entity can be measures. It has been evaluated that BRITISH AMERICAN
TOBACCO undertake use of Maslow's Hierarchy of Needs in order to satisfy different needs and
requirements of employees. Mentioned below formative execution of respective theory is being
done:
Physiological needs: This needs allows management to fulfil most basic human needs of
employees like food, shelter, clothing and other form of necessary needs. It has been evaluated
that employees of respective organisation are being provided with the basic facilitates of break to
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have snacks and meals, comfortable workplace environment, restroom and clean place of
drinking water.
Safety: It is one of the most important need are being fulfilled by BRITISH AMERICAN
TOBACCO, in this respective company manager ensure that they offer safe and secure
workplace environment to their employees with proper and effective safety and security
measures. Thus, by valuing as well as prioritizing safety and security need of employees
BRITISH AMERICAN TOBACCO increase overall productivity of their workplace.
Love and belonging: It has been evaluated that employees spend most of their time in
organisational workplace structure, thus BRITISH AMERICAN TOBACCO ensure that they
get love and belonging in workplace structure. For this management ensure that each and every
employee work in coordinating and cooperative manner. Entity also ensure that effective
relationship exists for they increases employee engagement that also increases motivation of
employees at great extent.
Esteem: It is an essential need that each and every employee need in workplace structure,
thus by offering significant recognition to individual BRITISH AMERICAN TOBACCO make
employees believes that they are achieving results, growing and advancing in a well define and
effective manner. Self esteem is having tendency to increase overall engagement of employees
and also increases their confidence in effective rate (Amor, Vázquez and Faíña, 2020). Thus,
BRITISH AMERICAN TOBACCO appreciate employees by offering them with regular
recognition in order to appreciate them in effective manner and increase their overall base of
performance.
Self-actualization: It is the final need of Maslow's hierarchy of needs, in this employee is
having need related to knowing that they are performing their their level best. In this, BRITISH
AMERICAN TOBACCO encourages engagement and growth of employees by empowering
and trusting them. In addition to this, management of company make sure that employees
abilities and skills are increasing on regular basis by pushing them with higher roles by
challenging them in feasible manner.
Recommendations (strategies) to increase organisational performance
It has been determined that, entity is being recommended to take advantage of different
strategies and measures in order to effectively respond towards unwanted situations. It has been
evaluated that according to above discussion that company is recommended to take effective use
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of their human resources that acts as an most important element for increasing effectiveness of
organisation. Entity is also being recommended to engage in the process of continuous
evaluation of needs and demands of customers (Liebler and McConnell, 2020). BRITISH
AMERICAN TOBACCO is also recommended to offer wide range of rewards in terms on
monetary and non monetary to employees as to increase their overall level of performance in
significant way.
Technology also plays important role through which entity can increase their productivity
at great extent. Thus, respective company is also recommended to take advantage of new and
updated form of technology to execute their activities as well as functions. By evaluation above
mentioned discussion this has been signified that it is essential for company to ensure that each
and every employees is being communicated with clear expectations of company and are being
engaged in decision-making of entity. BRITISH AMERICAN TOBACCO management are also
recommended to effectively empower each and every employee and further improve their moral
as to effectively accomplish organisational goals and objectives in a well define and effective
manner. In addition to this, respective entity is also being recommended to improve performance
of employees within workplace structure for this management must offer formative training to
every employees. With the help of this employees can perform their roles and responsibilities
with more effectiveness which in turn automatically increases overall profitability and
productivity of organisation. BRITISH AMERICAN TOBACCO are recommended to ensure
that changes must be undertaken on periodical basis as to assure strategic growth.
Thus, by undertaking all these measures into due consideration management can
accomplish organisation goals as well as objectives with more effectiveness. All the above
mentioned recommendations are having significant tendency to increase competitiveness of
entity in effective way (Gevorgyan, 2020). Thus, BRITISH AMERICAN TOBACCO by
executing all the recommended measures and strategies in effective manner can maximise their
overall rate of profit generation capabilities at significant rate.
CONCLUSION
As per according to the above mentioned report it has been concluded that, organisational
theory allows entity to have proper understanding of organisations. With the help of different
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types of organisational theories managers can accomplish goals and objectives in best effective
manner. In addition to this, leadership style allow leaders within entity to guide and lead
individuals within entity towards effective accomplishment of entity goals. Along with this
managers and leaders are also require to offer regular motivation by taking advantage of various
practices and measures as to increase their competitiveness to fulfil company objectives. It is
also essential for entity to have proper understanding of conflict, power and influence in order to
overcome their negative impact and positive end outcomes. With the help of all these measures
organisation can effectively assure maximum profitability and productivity in a well define and
effective manner. It further allows entity to ensure their long term sustainability in respective
industrial sector.
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REFERENCES
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Aspects of Human Resources Management. WISDOM, 14(1), pp.98-104.
Liebler, J.G. and McConnell, C.R., 2020. Management principles for health professionals. Jones
& Bartlett Learning.
SANJEEVAN, B., 2020. An Analysis of Leadership Style in Indian Organizations. Studies in
Indian Place Names, 40(34), pp.237-244.
Norris, J., 2020. Cognitive function in cardiac patients: Exploring the occupational therapy role in
lifestyle medicine. American Journal of Lifestyle Medicine, 14(1), pp.61-70.
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Health Care Manager, 39(3), pp.117-121.
Khattak, M.N., Zolin, R. and Muhammad, N., 2020. Linking transformational leadership and
continuous improvement. Management Research Review.
Jackson, C.J., 2020. Transformational leadership and gravitas: 2000 years of no
development?. Personality and Individual Differences, 156, p.109760.
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Lappalainen, M., Härkänen, M. and Kvist, T., 2020. The relationship between nurse manager's
transformational leadership style and medication safety. Scandinavian journal of caring
sciences, 34(2), pp.357-369.
Alrowwad, A.A. and Abualoush, S.H., 2020. Innovation and intellectual capital as intermediary
variables among transformational leadership, transactional leadership, and
organizational performance. Journal of Management Development.
Xie, L., 2020. The impact of servant leadership and transformational leadership on learning
organization: a comparative analysis. Leadership & Organization Development Journal.
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Amor, A.M., Vázquez, J.P.A. and Faíña, J.A., 2020. Transformational leadership and work
engagement: Exploring the mediating role of structural empowerment. European
Management Journal, 38(1), pp.169-178.
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