Asda Business Policies and Impact

The assignment delves into the various business policies implemented by ASDA, exploring their effectiveness in attaining corporate goals such as profitability and employee retention. It investigates the connection between these policies and ASDA's overall success. The questionnaire format poses questions to assess the impact of policies on areas like sales objectives, employee promotion, training, and customer satisfaction. Additionally, it examines the influence of Corporate Social Responsibility (CSR) policies on client relationships.

Project
Report

ACKNOWLEDGEMENT
For the accomplishment of the present dissertation, I would like to sincerely express
sincere gratitude to my mentor who has provided me sufficient knowledge and greater support.
Further, I would like to thank my friends, colleagues and family members who have guided me
at every stage while conducting dissertation. Through their support, I was able to complete my
thesis with effectiveness and in an accurate manner. Lastly, in the series, I would also like to
state special thanks to my team members who have provided me with assistance in collecting
data and in analysing it further.

ABSTRACT
Aim: To determine the role of business policies in order to achvie stated corporate objectives for
retail based company in the UK – A study of Asda
Methodology: Explanatory research design is used in the present study. A survey is conducted
and questions will be asked from 10 manager of Asda company. In the present research, both
qualitative and quantitative methods of research is used to accomplish the aims.
Findings: It is analysed that Asda company sets policies according to the business objectives
which help in increasing the sales and profit of the firm. It is important for the company to keep
main focus on increasing the sales and profit as because it helps in expanding business in new
areas. For this purpose company can sets policies and guidelines which provide direction to
employees in which way they need to work for reaching stated objectives. Further, customer
satisfaction policy is applied on the all the employees and manager of the firm. It is important for
the company to make sure that staff members solved the issues of customer and always focused
on increasing their satisfaction level. It is so because by doing this it become easy for the
company to retain customers for longer period of time which lead to increase in profit of the
firm.

Table of Contents
CHAPTER 1- INTRODUCTION....................................................................................................1
1.1 Overview...............................................................................................................................1
Research problem........................................................................................................................1
Chapter structure.........................................................................................................................1
Focus and Purpose.......................................................................................................................2
Aims and objectives....................................................................................................................2
Research question........................................................................................................................3
Framework and analysis..............................................................................................................3
Chapter 2: Literature review ...........................................................................................................5
2.1 Introduction ..........................................................................................................................5
2.2 The importance of business policies for a retail company..................................................5
2.3 The link between business polices and corporate objectvies................................................6
2.4 To evaluate the impact of business policies for accomplishment stated corporate
objectives- A retail industry........................................................................................................8
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
3.1 Introduction.........................................................................................................................10
3.2 Type of investigation...........................................................................................................10
3.3 Research approach..............................................................................................................11
3.4 Research philosophy...........................................................................................................11
3.5 Data collection....................................................................................................................11
3.6 Sampling: ...........................................................................................................................12
3.7 Data anaysis: ......................................................................................................................12
3.8 Ethical consideration:..........................................................................................................13
3.9 Reliability and validity:.......................................................................................................13
3.10 Research Limitation: ........................................................................................................13
4.1 Introduction.........................................................................................................................15
5.1 Conclusion ..........................................................................................................................27
5.2 Recommendation.................................................................................................................28
REFERENCES..............................................................................................................................30

Appendix .......................................................................................................................................32

CHAPTER 1- INTRODUCTION
1.1 Overview
A policy is known as the predetermined course of action which is established in order to
provide the guide to business strategies and objectives. As it can be stated that it is directly
linked to the vision of an organisation and its day to day operations. Policies within an
organisation play the significant role as it assists in accomplishing the corporate objectives.
Basically, business policy leads to encouraging individual productivity in an organisation
(Lawrence and Weber, 2014). The present research is based on determining the role of business
policies in order to achieve stated corporate objectives for the retail-based company in the UK.
There are many organisation in the UK who make policy for accomplishing the aims and
objectives. As there is the direct link between the corporate objectives and its policies. Asda
company is one of the leading retail company in the UK which sets different types of policies
based on its corporate objectives.
Research problem
The business policy has proved to be effective for the organisation in order to accomplish
the objectives of the firm. There are different areas in an organisation where company develops
objectives such as profitability, reputation, and contribution to society, contribution to employees
etc. Therefore for accomplishing this objectives company need to make policies so that it can
easily gain success. It is important for the firm to make improvement in its policies regularly so
that it can easily survive in the competitive market.
Chapter structure
At the time of investigating the current topic, the scholar needed to adopt a sequential
pattern by adhering the well-defined and accurate structure. The dissertation structure in which
different chapters will be cover is as follows:
 Chapter 1: Introduction – In this chapter detail information will be provided related to
the topic which is selected for the research. It includes an overview of the study and To
understnad the importance of business policies for an Asda company. At the end of this
chapter importance of the research topic and research tools and techniques will be
discussed
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 Chapter 2: Literature Review – In the second section the understanding will be
developed related to the concept of restorative justice. Further the link between business
policy and corporate objectvies will be analysed. At last, the impact of business policies
for accomplishment stated corporate objectives of Asda company will be evaluated.
 Chapter 3: Research Methodology – Different tools and techniques which will be used
for the present research will be discussed. Along with this, validation of the methods
which will be used is provided. Further, this chapter will cover limitation and ethical
consideration and resources which are used by the researcher.
 Chapter 4: Data Analysis and Findings – All the gathered information will be analysed
in section 4.
 Chapter 5: Conclusion and Recommendations – Conclusion will be provided in this
chapter on the basis of collected data. Further, suggestion will be given.
Focus and Purpose
The present research will focus on different types of policies which help company in
accomplishing the aims and objectives of the firm. There are different type of objectives of the
firm which is need to accomplish on time. Therefore, for this purpose of implementing different
policies within an organisation help in gaining success. The purpose of the present dissertation to
understand different types of polices and implement them within the organisation in order to gain
success.
Aims and objectives
Aim
To determine the role of business policies in order to achvie stated corporate objectives
for retail based company in the UK – A study of Asda
Objectives
With the given aim, the following are the objectives prepared for the present study:
 To understnad the importance of business policies for an Asda company.
 To analyse the link between business policy and corporate objectvies.
 To evaluate the impact of business policies for accomplishment stated corporate
objectives of Asda company.
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 To recommend strategy for improving the business poicies for accomplisng corporated
objectives successfully.
Research question
Formulation of research questions is an important requirement as it helps in building a
strong framework for the research. For the present research, various research questions have
been formulated which are as follows:
 What are the importance of business policies for Asda company.
 What is the link between business policy and corporate objectvies.
 What is the impact of business policies for accomplishment stated corporate objectives of
Asda company.
 What are the strategies for improving the business poicies for accomplisng corporated
objectives successfully.
Framework and analysis Design of research– Explanatory research design will be used in the study. This design
will help in getting rich and meaningful information about the topic under study. Research approach – Inductive approach will be used in the present research study. This
will consist of focusing on moving from specific to general (Fiegen, 2010). Research philosophy – In the present research, interpretivism philosophy will be used. Techniques of research – In the present research, both qualitative and quantitative
methods of research will be used. Method for data collection – The present research on analysing the impact of social
media advertising on customer attitudes, both primary and secondary data collection
techniques will be used. Collection of primary data will be done by using survey method.
A survey will be conducted and questions will be asked from 10 manager of Asda
company. collecting secondary data, various sources such as journals, books, website on
the company, online articles will be used. A thorough study of the literature works done
by different authors in books, journal articles etc. will form the basis of the secondary
data collection.  Sampling technique – The sample selection for this study will be of probabilistic nature.
With this, every unit in the population will have an equal chance of being included in the
study by the researcher. Random sampling will be used for selecting 10 manager from
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Asda company in the UK . The questionnaire will be used for obtaining the view points
of the managers regarding the role of business policies in order to achvie stated corporate
objectives for retail based company in the UK
 Analysis of data – Both qualitative and quantitative techniques will be used for analysing
the data. Data analysis will be done by using thematic approach to determine the role of
business policies in order to achvie stated corporate objectives for retail based company
in the UK.
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Chapter 2: Literature review
2.1 Introduction
A literature review is the second chapter which is an essential prospect of the study. This
section will help in developing an appropriate theoretical base for the selected topic so that
present study can be carried out in a systematic manner. Further, the opinion of the different
authors related to the chosen topic is presented. Through undertaking the nature of the topic,
secondary information plays the significant role in respect to get a valid outcome that helps in the
understanding importance of business policies for an Asda company. The main purpose of this
chapter is to enhance knowledge regarding the restorative justice and probation practice.
2.2 The importance of business policies for a retail company.
According to the Armstrong, Kotler and Brennan, (2015) business policy plays
significant role within an organisation because it communicated the expectation of the firm
related to employees performance. The business policy basically deals with the decisions related
to the future of ongoing enterprises for instance policy decision which are taken by the top level
after determining the strength of the firm and weakness. Business policies are set for a long time
so they are established carefully such as policy can be developed after evaluating the internal and
external factors which have the impact on the firms market standing. There are different types of
policy such as marketing, financial. Personnel policies etc. However, in each of the area, specific
policies are developed.
As per the view of Papadopoulos and Heslop, (2014) the essential function of business
policies are to defined and classified the objectives of the firm. Further, it also acts as the main
foundation for evaluation and to determine the quality of action and decision which is taken by
the executives. There are several advantages of the business policies such as they are useful in
day to day operations. If policies are clear then it makes easy for the manager to understand the
ranges in which decision can be made effectively and efficiently. With the help of effective
administration and implementation of policies, it becomes easy to improve the working
environment in the firm. Apart from this, policy assists the firm in clarify its objectives and
achieve it successfully. With the help of policy can only organisation goals and objectives can be
accomplished and all the available resources in the firm can be used effectively. Along with this
social responsibility can be fulfilled in an effective manner. If policies provide benefits to
employees then it ensures employees satisfaction. .
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There are many policies whic are emanate from good plans so it can be stated that policy play
significant role within an organisations.
2.3 The link between business polices and corporate objectvies.
According to the view of Wheelen and Hunger, (2017) business policies are guidelines
that provide facility to the firm to accomplish its predetermined objectives. While the business
objectives are basically endpoints that are linked to the plans for the reaching the company goal.
The objectives and business policies both are formulated into plans as it determined by a
business organisation. At the time objective is the plan and the policy is the mode and way which
is used for reaching all the objectives. The objectives of the business are basically based on the
production of the company and policies. All the policies which are developed by the
management after reviewing the objective which is in accordance with the business needs.
For instance, if company objectives are to retain employees then it needs to implement
employees promotional policy which can retain them for longer time Policy also assist managers
to no waste time in analysing the situation and work hard for accomplishing the aims and
objectives. Policy leads to encouraging initiatives and discretion and it also makes sure that it
lives within limits. There are many organisations who do not policy as per accordance with
objectives due to which they face the barrier in attaining the objectives. For example, if the
company want to increase the productivity or make the innovative product then it needs to
implement the training policy so that employees skills can be improved and they work with more
efforts for the company.
At the time when all the policies are align with the business objectives then the firm
operates in services. If the firms policies does not provide assistance to its objectives, then it
impact the entire organisations. As employees get dissatisfied with their work and they may not
feel motivated toward their work which leads to impact the organisation. Further, if the policy of
the firm expresses its objectives then it leads to the greater degree of specificity and it affects the
goals and objectives of the firm. Some time company also need to make changes in its polices as
if the objective of the firm get changes so that it become easy for the employees to work
accordingly. To creat a business objectives it important for measuring the growth and profits. As
it is depended on the business and its goals. Types of objectives which are set in the organisation
such as to achieve sales and profits, increase productivity, gain market share etc. With the help of
policy, it becomes easy for the firm to accomplish the objectives effectively and efficiently.
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Business policies signify the roles and responsibilities regarding the top level managers
and the issue that is arising which affecting the business performance and also affecting its
decision-making process in the long run. The corporate objective refers to those plans, policies,
and framework set up by the strategical level management to conduct down its business by using
those policies the business can achieve its objectives. Both are providing the link to each other in
the absence of one the other is having a no use (Johnson, Whittington, Scholes and Regnér,
2013). When business policy is linked with objectives, a business will be more flexible and will
conduct its operations more effective and better and that directly helps in generating more
productivity because every people know there roles and responsibilities and when companies
policies do not support the corporate objectives that create confusion among employees and
work will not be performed in a right manner and that led to affect its productivity and work
culture under the organisation. Evaluate the policies regarding the management practices,
Organisational policies, IT system management policies by ensuring down all the proper
compliances and due diligence work and evaluate the proper framework regarding it and
implement ing various policies and plans and carried out the task as per that and prepared the
checklist according to that, so no complications would be arising and business will raise its
corporate objectives (Padachi, Ramsurrun and Ramen, 2017). Policies should cover all the
business and law-related requirements and fulfilled those and it should carry down the work as
the legal procedure and accept down all the legal requirements which need to be fulfilled to work
better and that directly helps in achieving organisational objective and company would be doing
better and that directly helps in raising sales.
The fiscal policy decision is also made an impact under organisation which influences
investing decision-making decision taken by the investor and those fiscal policies decisions
sometimes the corporate objectives difficult. The customer satisfaction policy enhance the
product marketability and make the customer and product relationship better and enhance its
value that directly fulfills down its objective and it also expanding the companies market and
improve the quality and it improves its costing and creating loyalty among customers (Singh, and
Bhatia, 2015). The environmental policy also having a direct link with objectives because while
conducting activity , business should have to follow the environmental and strategical approach
and have to made contribution under CSR that policy helps down company by attracting down
more and more customers and also shifting its focus onto the minds of stakeholders regarding
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investment was done and also generate returns that achieving corporate objectives of the
company in way of increasing its market value of share and build a strong brand image and that
directly made a huge impact on sales. So, by this way, the business policy which is set up by the
company helps in achieving organisational objectives of the company.
2.4 To evaluate the impact of business policies for accomplishment stated corporate objectives-
A retail industry
According to the view Slack, Corlett and Morris, (2015), there is the great impact of the
business policies for accomplishment stated corporate objectives of the firm. It business policies
is not framed according to the objective then the company may get fail in accomplishing its goal.
As it leads to directly impact the sales and profit of the firm. Many different companies under the
retail industries in terms of food, clothing and so on where the business policies could affect it
and although, it is a challenge for the retailers to continue its operations while considering out its
impacts in terms of positive and negative and evaluate it and accomplished its objectives.
Negative Impacts of business policies under retail industry
As per the view of Johnson, Whittington, and Regnér, (2013) the certain taxes regulation
and change in tax policies and procedure is essentially made the business activities difficult
because the tax aspects and regulatory methods are not same under each country and change in
interest rates and taxation rates made a huge impact on the business of retailers because
everytime retailers have to follow it and would have to undergo in different aspects which is
different in each country and company have to fulfilled at any cost cost while conducting its
operations.regarding,it the company have to fulfilled down the demand and supply requirements
which is essentially different and depends upon the demographic transition which taking place in
country some of them are changes in taste, fashion, and preferences of the customers which
made the business difficult. Padachi, Ramsurrun and Ramen, ( 2017) state that the company has
to spend more money on the workers and employees training regarding skill development,
personality development which is essentially an expensive task because these are the certain
persons behind it who will operate and performing down the business activity to meet the goals
of the retail industry.The retail business has to incur down the cost in term of fiscal policy results
in terms of higher interest rates, higher currency rates and it also affected the decision of retailers
and also retailers have to faced down the impact regarding the market policy regarding its
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quality,cost and controls which is essentially different and giving negative impacts in all format
and essentially company have to focus on that. Page and Spira, (2016) argued that the certain
positive impacts are also arising from conducting business under retail industry they are as
Corporate Social Responsibility,it is a policy under which retail business contributing time to
time and make the surrounding clean and essentially contributing some percentage under and
developed the concept and conduct its operations ethically and shifted his focus to the
stakeholders who invest in such business and generate returns , that directly helps down the
company in increasing its market share and fulfill its objective. The company raising down his
meets in terms of product by delivering it to the right person at right time and also includes
warranty and claims and also develop the network through which customer can easily
communicate and takes information regarding the products and services, complaining it in course
of dissatisfaction so this can only be possible because of customer service and supporting
policies.
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CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
Research Methodology chapter is considered to be an important chapter of the
dissertation and it provides the explanation work and which can only be possible due to detailed
study. Along, with that, it also covers the variable procedures, policies and tools namely in form
of investigational work, researcher work and its designing work. Regarding, that it also covers
certain objectives and possible measures which can be a result of valid outcomes (Mackey and
Gass, 2015). The present To determine the role of business policies in order to achieve stated
corporate objectives for the retail-based company in the UK, qualitative study is being conducted
for finding potential reasons through which performance of corporation gets affected. Moreover,
researcher giving his opinions regarding the selection method which can be evaluated on the
basis of justification work. It tends to be an effective tool to reach down the target in a possible
manner, which can only be done with the help of detailed study. The basic details are providing
for all the methods, which makes the selection process easier and that totally based on its
justification process. It also carried out that the numbers of methods which are selecting and
using under recent investigational work make the conclusion productive and effective.
3.2 Type of investigation
The investigation is based on the two approaches that are qualitative and quantitative
and both the concepts are working differently and there object and study is also different. The
qualitative investigation refers to those under which detailed study and depth analysis are done
regarding the investigation al work (Taylor, Bogdan and DeVault, 2015). On, the other hand
quantitative investigation based on the statistical and graphical work such as correlation,
regression, standard deviations. It also helps down researcher in comparing down one variable
with another. It also focuses the qualitative factors relating to the investigation and the possible
hurdles that arise under the risk management process. The reason behind it evaluation and taking
such research selecting approach is to conduct its analysis in a depth way and the researcher can
deeply understand the importance of this topic and which is useful for the researcher and
possible results will be come out from that and conclusion can be drawn easily from that in a
validate manner (Brinkmann, 2014). So, the qualitative investigation is more useful because it
focuses on the quality rather than its quantity and tends to be more useful under investigation al
work and so by using such technique valid outcomes will be taken out easily.
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3.3 Research approach
Together, with an investigation approaches, the researcher and methodological concept
is also an important concept under the research methodology work which based on the pattern of
data collection and technique work and investigation will be carried out as per the data which
been prepared and available to the individual. There are two types of research approaches that
will be used during investigation al work are inductive and deductive approaches (Gast, and
Ledford, 2014). Inductive approach demand is based on the work i.e., arranging down the proper
information first and afterwards, collect down the specific data. By, this way the researcher
assessed the observation work by considering down the existing theoretical approaches and
procedures. The quantitative investigation gives better results and made the investigation process
effective and communicative (Kurinczuk, Linsell and Morris, 2016). On, the other side, the
deductive paying attention towards collecting of information in a specific manner and generalise
it. By, this way the research process make the investigation more better and simpler. It also
brings the concept related it by constructing down the new theory and evaluate it which based on
the factual description and aspects.
3.4 Research philosophy
Research philosophy is defined as a value of belief which scholar have in relation to
accomplish the aims and objectives. At the time of selection of research philosophy it essential
for the researcher to pay great attention so that it help in conducting the data analysis. There are
two kinds of philosophy that is positivism and interpretivism (Marais and Pienaar-Marais, 2016).
The selection of the research philoshy is done on the basis of nature of research therefore present
research, is based on determining the role of business policies in order to achvie stated corporate
objectives for retail based company, interpretivism philosophy is used. The reason behind
selecting this design is that it help in lat\ying emphasis on qualitable observation. Interpretivism
is suitable for the present study becuase it assist scholar on empasises on fact. Hence it is feasible
in using the identify the link between business polices and corporate objectives.
3.5 Data collection
Data collection is one of the important part of the research as it assist in making research more
effective. There are two different methods for collecting the information that is primary and
secondary which help in providing valid outcome (Nieswiadomy and Bailey, 2017). Primary
information is that information in which is new and fresh as it collected from the survey,
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questionnaire and interview. On the other side, secondary information is old and already
published by different authors in their books and journals. The present report is based on
determining the role of business policies in order to archive stated corporate objectives for the
retail-based company. As per the nature of research both primary and secondary method will be
used in respect to get valuable information which make research more strong and effective (Vera
and Fabian, 2016). To collect the primary information question method is used in which
questions are asked by manager of the Asda company. On the other hand to collect secondary
information book, journals, internet etc. The main purpose of using both the techniques is that it
help scholar in getting wide range of information related to the business policies and corporate
objectives.
3.6 Sampling:
The main reason for the sampling is to select the important elements for the study from
entire population (Patino, Au and Vollmer, 2016.). Sampling is the process in order to select the
target population fromt whole universe which help getting valuable information related the
business polices. Purpose sampling method is taken into consideration in which questions is
asked from the 10 manager of ASDA company. The reasoin behind selecting manager is that
they will provide specific information related to the thier company policies and its link with
corporate objectives.
3.7 Data anaysis:
To analyis the collected information there are different tools and techniques which can be
used by investigator. Once the information is gathered it is important to analyse them in respect
to get valid outcome. This help in covering the raw material into a useful information which
make research more effective and successful (Wiek and Lang, 2016). There are two types of
techniques which can be used by researcher such as qualitative and quantitative. In qualitative all
the collected information is analysed with the help of non numeric form such as preparing
themes etc. On the other hand on quantiative techniques the information is presented with the
numerical form. Here researcher use different statistical tool such as Z-test, Chi sqaure test etc.
In the present research, investigator is using qualitative method in which all the collected
infromation is presented with the help of themes and chart on the basis of which interpretation is
done (Eisenhardt, Graebner and Sonenshein, 2016). In the present research the researcher is
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using qualitative techniques in which different themes will be prepared with the help of table and
charts on the basis of which interpretation will be done.
3.8 Ethical consideration:
Ethics play significant role in the completeion of the of entire research. So scholar need
to consider ethics at the time of conducting study. Further, it is essential for researcher to
consider ethics while collecting the data and information from the respondents. No, respondent
was forced to take part in the present study and reason for conducting the study is made clear in
front of them. All the personal information provided by the respondents is kept secure and
confidential so that no other can misuse those information (Sekaran and Bougie, 2016). On the
other side while collecting information from secondary sources all the information is cited
properly with evidence. It aids to determine ethical aspect and assist scholar in accomplishng the
aims and objectives in an appropriate manner. Furthermore research ethics are focused while
using of tools and techniques so that right information can be gathered (Creswell and Poth,
2017). This imposed to be appropriate to impose valid recommendation for corporated objectives
and business policies. Apart from this all the research activity is complete on time and enough
time is given in collection and analysis of information.
3.9 Reliability and validity:
To rasise the reliability and validity of the research there are differenty aspects which are
taken into consideration. The aim of the investigator is to conduct study in an right manner for
this purpose all the information is collected from the authentic sources. The reason behind this is
that, copright protected information sources provide relaible information which help in deriving
the right solution related to the problem (Sutrisna and Setiawan, 2016). Apart from this
secondary infromation is gathered which shows the aims and objectives. All the latest books and
journals are taken into consideration so that aspects related to corporate objectives and policies.
The presented information is highly reliable and valid. Different themes are prepared on the basis
of research aims so that valid resulat can be gather on accordance to its aims and objectives.
Further for making research highly realible qualitative investigation is undertaken and inductive
approach is used by the scholar (Edson, Henning and Sankaran, 2016).
3.10 Research Limitation:
There are some limitation which is faced by scholar at the time of carrying out the
research. Further investigator put all efforts for completing the entire study in an effective
13

manner. However, there is lack of monetary resources and time due to which it becomes difficult
carry out detail investigation (Cazeaux, 2017). As per the aspect survey has been conducted in
which questions were asked from 10 managers of Asda company this sample is not too low or
high. Apart from this due to lack of money highly advanced tools and techniques are not used
and qualitative investigation is selected by the researcher so that it can determine the role of
business policies in order to achieve stated corporate objectives for retail based company in the
UK. This all the ways which are used by investigator to overcome the limitation and make
research effective.
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Chapter 4: DATA ANALYSIS
4.1 Introduction
Data analysis is one of the essential chapter which play significant role in the dissertation
as it helps scholar to come up with valid outcome and reach the aim of the study. The present
investigation is based on the qualitative techniques therefore thematic analysis it used.
Questionnaire are prepared which help in accomplishing the aims and objectives. Furthermore,
questionnaire method is adopted and themes are prepared for each questions in order to provide
detail analysis.
Theme 1: Different types of business policies are made by ASDA company
1.) Does different types of business
policies are made by ASDA company? No. of respondents
Yes 6
no 3
Do not know 1
10
15
Yes no Do not know
0
1
2
3
4
5
6
7
6
3
1
Column B

Interpretation: From the above chart its reflects that there are 6 respondents who state that there
are different types of business policies are made by ASDA company. On the other hand there
are 3 participants who replied that there is no different types of business policies are made by
ASDA company while one of them do know about it.
Analysis: The above result shows that there are most of the respondents who state that there are
different types of business policies are made by ASDA company. Therefore, it is analysed that
there implementation of different types of policies in the company is effective as it helps in
accomplishing the goal of the firm. Business policy are the guidelines which is developed by the
firm to governs its action. The sets limit or making a decision and deals with the acquisition of
resources with the help of which organisation goal can be accomplished. There are different
types of policy which are set by the organisation so that they can easily make limitation for
making decision. It is important for the Asda company to understand the significance of policies
so that it can easily accomplish its goal and objectives.
Theme 2: Highly disagreed that business polices of ASDA assist in achieving corporate
objectives.
2.) Do you agree that business polices
of ASDA assist in achieving corporate
objectives? No. of respondents
Highly agree 2
Agree 1
Neutral 1
Disagree 4
Highly disagree 2
10
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Interpretation: From the above chart it is clear that there are 2 participants who are highly agreed
while 1 is only agreed that that business polices of ASDA assist in achieving corporate
objectives. On the other hand there are 4 who highly disagreed and 2 who are only disagreed
with the given statement. While one of them is neutral who is neither agreed nor disagreed with
the statement.
Analysis: Aforementioned result shows that there are many respondents who agreed that
business polices of ASDA assist in achieving corporate objectives. Therefore, it is analysed that
manager thinks that business polices play significant role within an organisation. It is essential
for the company to set different policies as per according to the objectives. There are many
objectives which are set by the organisation such as increasing profitability, increase in sales,
employees retention etc. it is important for the company to make sure that polices are made
according to the objectives so that employees can achieve them . With the clear policy it become
easy to attain the objectives.
Theme 3: Highly disagreed that there is any link between business policies and corporate
objectives of ASDA company.
17
Highly agree
Agree
Neutral
Disagree
Highly disagree
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
2
1
1
4
2
Column B

3.) Is there any link between business
policies and corporate objectives of
ASDA company? No. of respondents
Highly agree 3
Agree 1
Neutral 0
Disagree 2
Highly disagree 4
10
Interpretation: From the above chart it is clear that there are 3 participants who are highly
agreed while 1 is only agreed that there is any link between business policies and corporate
objectives of ASDA company. On the other hand there are 2 who highly disagreed and 4 who are
only disagreed with the given statement.
Analysis: From the above result it is identified that there are many respondents who state that
there is no link between business policies and corporate objectives of ASDA company. It is
essential for the company to make different types of policies which are not linked with the
18
3
1
2
4 Highly agree
Agree
Neutral
Disagree
Highly disagree

objectives as it can directly impact the goal of the company. It is important for the organisation
that policies are sets as per according to the objectives. With the clear policy it become easy to
attain the objectives. Policies are the tools which help in accomplishing the objectives. The
objectives of the organisation is to decide the path that need to followed by the Asda company
and polices provide guideline which is required to be used for achieving such corporate
objectives. Therefore, it is analysed that company need to take some steps and links its objectives
with the business policies so that business can be moved to right direction for accomplishing the
goals and objectives.
Theme 4: Customer satisfaction policy is types of business policy is highly focused by Asda for
achieving profitability objectives.
4.) Which types of business policy is
highly focused by Asda for achieving
profitability objectives? No. of respondents
Customer satisfaction policy 4
Sales objectives policy 2
Credit granting policy 1
Employees promotion policy 3
10
19

Interpretation: Aforementioned chart shows that there are 4 participants who said that customer
satisfaction policy is highly focused by Asda for achieving profitability objectives. Further 2
replied that sales objectives' policy and 3 state that employees' promotion policy. While 1 out of
10 answered that credit granting policy is highly focused by Asda for achieving profitability
objectives.
Analysis: The above results shows that Asda company mainly focus on the customer satisfaction
policy in respect to accomplish the profitability objectives. Customer satisfaction policy is
applied on the all the employees and manager of the firm. It is important for the company to
make sure that staff members solved the issues of customer and always focused on increasing
their satisfaction level. It is so because by doing this it become easy for the company to retain
customers for longer period of time which lead to increase in profit of the firm. If customer
expectation met on time then they may not switch to other brand products and services.
Theme 5: Training HR policy has been made by company for its employees
5.) Which types of human resources
policy has been made by company for No. of respondents
20
4
2
1
3
Customer satisfaction policy
Sales objectives policy
Credit granting policy
Employees promotion policy

its employees?
Employees promotion policy 2
Training policy 5
Harassment policy 2
None of above 1
10
Interpretation: The above chart shows that there are 5 participants who stated that Training HR
policy has been made by company for its employees. On the other side there are 2 participants
who said employee promotion policy and 2 relied that employees promotion policy. While one
of them said that none of the above mentioned policy has been made by company for its
employees.
Analysis: The above results shows that company has made HR policy which help in completing
the objectives of the company. Therefore, it is analysed that if company implement training
policy then it can easily accomplish the corporates objectives. It is so because trained employees
help in increasing the productivity. Further, trained employees can easily use new technologies
within an organisation which help in making different types of products and services for
21
0.5 1 1.5 2 2.5 3 3.5 4 4.5
0
1
2
3
4
5
6
2
5
2
1
Column B

customers. It leads to increase the sales and profit of the company so it can be said the training
policy is effective and directly linked with the company objectives.
Theme 6: Employees promotion policy help in achieving employees retention objectives
6 .) Does employees promotion policy
help in achieving employees retention
objectives? No. of respondents
Highly agree 3
Agree 3
Neutral 1
Disagree 2
Highly disagree 1
10
Interpretation: Aforementioned chart shows that it that there are 3 participants who are highly
agreed while 3 is only agreed that employees' promotion policy help in achieving employees
retention objectives. On the other hand there are 2 who highly disagreed and 1 who are only
disagreed with the given statement. While one of them is neutral who is neither agreed nor
22
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5
0
0.5
1
1.5
2
2.5
3
3.5
3 3
1
2
1
Column B

disagreed with the statement that is training policy help in achieving employees retention
objectives
Analysis: The above results shows that there are many respondents who are highly agreed that
employees' promotion policy play significant role within an organisation as because it assists in
accomplishing the employees' retention objectives. Therefore, it is analysed that if employees are
promoted according to their efficiency then it becomes easy for the company to retain them for
longer period of time. Employees are important parts of the organisation it is important to
promote them or provide reward for their best performance so that they do not switch to other
brand.
Theme 7: Employees of ASDA are aware of business policies
7.) Does Employees of ASDA are
aware of business policies? No. of respondents
Highly agree 1
Agree 2
Neutral 1
Disagree 3
Highly disagree 3
23

10
Interpretation: The above chart shows that there are 1 participants who are highly agreed while
2 is only agreed that employees of ASDA are aware of business policies. On the other hand there
are 3 who highly disagreed and 3 who are only disagreed with the given statement. While one of
them is neutral who is neither agreed nor disagreed with the given statement.
Analysis: Aforementioned results shows that there employees of Asda company are not aware of
business policies. It is important for the top level management of the company to make sure that
its employees get aware of different types of policies which are set by the company in
accordance to the objectives of the firm. If employees does not know about the policy then they
are unable to perform work according to the policies. Policies provide clear guidelines which
need to be used by employees for reaching the objectives. Further it employees do not known
about it then they work in their own way which lead to become barrier in the success of the
company. Policies are essential and it should be communicated clearly with employers of Asda
company.
Theme 8: Retain employees is the positive impact of business polices on the Asda company
8.) What is the positive impact of No. of respondents
24
Highly agree Agree Neutral Disagree Highly disagree
0
0.5
1
1.5
2
2.5
3
3.5
2
1 1
3 3
Column B

business polices on the Asda company?
Increase in sales and profit 3
Retain employees 4
Increase productivity 2
None of above 1
10
Interpretation: From the above chart it shows that there are 4 participants who said that retaining
employees is one of the positive impacts of business policies on the Asda company. On the other
hand, there are 3 show said that increase in sales and profit is one of the positive impacts and 2
replied the increase in productivity. On the other hand, there are 1 who thinks that none of the
above impact the business policies.
Analysis: From the above result it is indicated that there are many respondents who said that
increase in sales and profit is one of the positive impacts of business policies on the Asda
company. Therefore, it is analysed that Asda company sets policies according to the business
objectives which help in increasing the sales and profit of the firm. It is important for the
company to keep the main focus on increasing the sales and profit as because it helps in
25
3
4
2
1
Increase in sales and profit
Retain employees
Increase productivity
None of above

expanding business in new areas. For this purpose, the company can set policies and guidelines
which provide direction to employees in which way they need to work for reaching stated
objectives.
Theme 9: Corporate social responsibility policies help in making stronger relationships
with clients.
9.) Corporate social responsibility
polices helps in making stronger
relation with clients? No. of respondents
Highly agree 4
Agree 3
Neutral 0
Disagree 2
Highly disagree 1
10
26
Highly agree Agree Neutral Disagree Highly disagree
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4
3
0
2
1
Column B

Interpretation: The above chart shows that there are 4 participants who are highly agreed while 3
is only agreed that corporate social responsibility policies help in making stronger relationships
with clients. On the other hand, there are 2 who highly disagreed and 1 who are only disagreed
with the given statement.
Analysis: The above results show that there are many respondents who said the corporate social
responsibility policies help in making stronger relationships with clients. However, it can be
stated that corporate social responsibility policies need to be considered as a core and inseparable
component of the services which is delivered to a client. If the company started in engaging in
the sustainability then it can use it as a way to cut costs whether it is used for less packaging or
less energy. If Asda company make policy related to CSR then it helps in creating the positive
impact on client and customers due to which company can easily accomplish success.
27

CHAPTER 5: RECOMMENDATION AND CONCLUSION
5.1 Conclusion
From the first objective that is “To understand the importance of business policies for
an Asda company”. it is concluded that for an organisation it is important to make different types
of policies with respect to accomplish the stated objectives. In respect to accomplish success
there are different types of objectives which are set by the organization and for achieving this it
is important to make differently polices such as HR policies, Marketing policies etc. Therefore it
can be stated that business polices play the significant role in the organisation. Further, CSR
policies which are made by the organisation is effective as it increases awareness which leads to
enhance profit. Asda company develop the policy after analysing the internal and external factors
which are impacting the organisation. It is so because with the help of policy firm can easily
overcome the negative factor which is impacting their sales and productivity. The company can
set various types of policy that is such as marketing policy, HR policy, etc they are effective in
their own way which helps a company in accomplishing success. Further, its policies are clearly
implemented then it becomes easy for the manager to make different types of decision time. It
helps in improving the working environment in the firm and employees also get motivated
toward their work. The policy is also made for the benefits of employees so that they can be
retained for the longer time. Existing employees are highly skilled and they work hard, therefore
it is important for the company to hold them for the longer time through providing some benefits.
From the second objectives that are “To analyse the link between business policy and corporate
objectives,” it is concluded that there is the link between the policy which is made by the
company and corporate objectives. The company makes objectives and policy provide guidelines
for achieving those objectives. All the policies which are developed by the management after
review the objective which are in accordance to the business needs. After reviewing the
objectives company can get the idea what types of changes they can implement. Types of
objectives which are set in the organization such as to achieve sales and profits, increase
productivity, gain market share etc. With the help of policy, it becomes easy for the firm to
accomplish the objectives effectively and efficiently. Further, it is concluded that the main goal
of the company is to gain competitive advantage and make the good profit. For this purpose, it
needs to make certain changes in the organization and this can be implemented with the help of
28

business policy. There are many organisations who do not policy as per accordance with
objectives due to which they face the barrier in attaining the objectives. At the time when all the
policies are align with the business objectives then the firm operates in services. The customer
satisfaction policy enhance the product marketability and make the customer and product
relationship better and enhance its value that directly fulfil down its objectives.
From the third objectives that are “To evaluate the impact of business policies for
accomplishment stated corporate objectives of Asda company“ it is concluded that there is some
positive impact of business polices on the accomplishment of company objectives. It business
policies is not framed according to the objective then the company may get fail in accomplishing
its goal. The company makes certain objectives such as an increase in profit and sales, retaining
employees, customer satisfaction etc. To achieve all these objectives it is important that company
have some proper guideline which can get through policies. Further, it is important for the
company to ensure that all the policies are implemented successfully and they are the benefit to
the organisation. If policy and objectives go in opposite direction then it becomes tough for the
firm to gain success. Top management department needs to make sure that policy which they
made is successfully implemented and it has the positive impact on the firm so, that employees
can work accordingly and reach the aim.
5.2 Recommendation
From the above data analysis there are some recommendation for the Asda company which help
them in gaining success and making good position in the market.
 It is recommended that Asda company should make policy which are linked with
objectives as because if policy and objectives goes in opposite direction then it becomes
difficult to work in right directions. Objectives are sets so that company can accomplish
success while policy provide direction to work in such a manner that firm objectives can
be fulfilled.
 Further, company need to make all its employees clear about the policy which they
implemented in the organisation as it make easy for them to work accordingly. If all the
employees have proper knowledge related to the objectives and policy then they can
work hard for the firm
 It is recommended that Asda company need to make changes in its policy if decided to
modify it objectives as it help in gaining success. There are different strategies which
29

company can adopt for attaining stated objectives but policy provide them proper
guideline.
 At last it is recommended that top level management need to ensure that all the policy
which are sets successfully implemented within the organisation and employees also
follow it. This help company in avoiding the barriers in gaining success.
30

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33

Appendix
Name:
Age:
1.) Does different types of business policies are made by ASDA company?
Yes
no
Do not know
2.) Do you agree that business polices of ASDA assist in achieving corporate objectives?
Highly agree
Agree
Neutral
Disagree
Highly disagree
3.) Is there any link between business policies and corporates objectives of ASDA company?
Highly agree
Agree
Neutral
Disagree
Highly disagree
4.) Which types of business policy is highly focused by Asda for achieving profitablity
objectives?
Customer satisfaction policy
Sales objectives policy
Credit granting policy
Empoyees promotion policy
5.) Which types of HR policy has been made by company for its employees?
34

Employees promotion policy
Training policy
Harassment policy
None of above
6 .) Training policy help in achieving employees retention objectives?
Highly agree
Agree
Neutral
Disagree
Highly disagree
7.) Does employees of ASDA are aware of business policies?
Highly agree
Agree
Neutral
Disagree
Highly disagree
8.) Do you
9.) What is the positive impact of business polices on the Asda company?
Increase in sales and profit
Retain employees
Increase productivity
None of above
10.) CSR polices helps in making stronger relation with clients?
Highly agree
Agree
Neutral
Disagree
35

Highly disagree
36

37