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E-Business Applications for Coles

   

Added on  2020-03-23

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Running head: E-BUSINESS APPLICATIONE-Business ApplicationName of the Student:Name of the University:Author’s Note:
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1E-BUSINESS APPLICATIONTable of ContentsIntroduction......................................................................................................................................2Describing the store operations.......................................................................................................2Key points of the journals................................................................................................................3Recommendations............................................................................................................................4Conclusion.......................................................................................................................................4
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2E-BUSINESS APPLICATIONIntroduction E-business is one of the most successful competitive business strategy used by the businessorganizations for business expansion both nationally and internationally. This allows thebusiness organizations to attract customers and sustain in the competitive business market. Ascommented by Barnes and Hunt (2013), depending solely on retail without using e-business is aloss for the retailers. Therefore, it is essential for future retailers to involve significant roles bothphysically and online. Reports suggest that online retail will reflect $1.2 million e-commercesales globally because this will offer convenience and competitive price for the customers(Kurnia et al. 2015). This report highlights the key points of journal articles that shed light on the significanceof e-business in respect to an Australian supermarket, Coles. Describing the store operationsColes is an Australian supermarket established in 1914, Melbourne. The supermarketcurrently has more than 800 stores globally. The supermarket sells a wide range of productsstarting from baby products to bakery, dairy, deli, fresh fruits and vegetables, gift cards, liquor,meat and Coles mobile. The supermarket also sells special diets such as gluten-free products andkosher considering the requirement of the customers (Coles.com.au, 2017). However, it isimportant for the supermarket to introduce e-business for increasing the business in terms ofprofit and business along with increasing the customer base.
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