Retailing System in Australia: Changes, Developments and Future Face

Running Head: AUSTRALIAN SUPERMARKET
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Marketing

Running Head: AUSTRALIAN SUPERMARKET
2
Executive Summary
In the recent time, retailing stores become essential due to the presence of several products in
one store. Several changes have been seen due to the changing demand of customers. Every
organisation has started giving more emphasis on the online channel in Australia. This has
led the organisation to become technology enabled. Besides this, competition also increased
in the Australian supermarkets due to which new firms are coming with innovation and
creativity in their services. In future, mobile technology will take place in the retailing
business.

Running Head: AUSTRALIAN SUPERMARKET
3
Brief introduction about the Retailing system in Australia
Retailing is said to be the process of buying and selling the consumer services and goods to
the wide number of customers. The major objective of the retailing market is to gain the huge
profit. In the recent time, several changes are emerging in the retailing market of Australia.
Several changes are brought in the retailing supermarket such as generational preferences,
shift in the buying behaviour, economic pressure. Several brand manufacturers in Australian
retailing have historically built the retail proposition. The retailers in Australia are giving
emphasis on the competition. After the evolvement of supermarket demand, stores have
started reaching to the heights. Until the 1970, the en tire department stores were able to
purchase the loyalty from customers. All these have occurred with the help of store cards.
Departmental stores in Australia started as the retail innovators. Afterwards, they had to face
the changing consumer environment. The wide variety of products and scale of their
operation have started establishing the dominance in retail. By taking tenancies and ensuring
development in the shopping centres, innovation has sustained and department stores are able
to create the powerful competitor (Schiffling, Karamperidis and Nelson, 2015).
In Australia, Coles seen the opportunity of expansion and thereby launched the Kmart in the
year 1969. As compare to the past few years, retailing supermarkets have to change. Due to
the increasing demand of healthier and better quality food, it is not easy for the grocery
retailers to grow and sustain (Bilgihan, Kandampully and Zhang, 2016).It means that for
sustain in the market, retailer are required to become margin sensitive and cost competitive
across the business. In the report, discussion is carried on the retail management. It has also
discussed the elements that are responsible for the improvements in retailing system. At the
end, future face of Australia and recommendations are provided.
Major changes and developments in Australia’s retailing system
Retail industry in Australia is being reshaped by the interplay between social, economic,
technology, emergence of new channels and business models and changes in the expectations
of customers. Many big retail outlets are giving emphasis on the online business. Deep
discounting became the essential element in this industry due to the increasing competition.
Almost every business is providing discounts to customers so that they prefer to shop from
their store. Every retailing business line also started engaging in the promotional activities to
lower the competition with other firms. The success of online channels started contributing to