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Research Report on Corporate Strategy- Coles and Woolworth

   

Added on  2020-05-03

5 Pages704 Words48 Views
Project statement
Research Report on Corporate Strategy- Coles and Woolworth_1
Project statement 1OverviewColes and Woolworth are the major super market chains in Australia. These organisations have large number of retail outlets which are specialised in fulfilling day to dayneed of the customers by providing those fruits, vegetables, household product and so on. Coles headquarter is situated in Hawthorn East whereas Woolworth is located at 992 places. When both the companies come together they cover about 80%of Australian food market. Entire project report will focus on analysing the corporate strategy of Coles and Woolworth with the help of secondary research. ObjectiveChallenges, objectives and core issues Company had to face many challenges such as, difficulty in establishing their product in market due to market penetration and large number of competitors and many more. Beside this companies have their set objectives (Rosemann and Brocke, 2015). Some of the objectives were -developing good relations with customers, selling the products in sustainable manner, providing hygienic food, addressing the complaints on time and so on (Lawrence and Weber, 2014).Many problems were also there such as-Packaging, maintain stock, providing proper customer services and keeping proper accounting records. They left the consumers to identify themselves that which quality of their product is better than home brands and later they establish their own home brand.
Research Report on Corporate Strategy- Coles and Woolworth_2

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