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Marketing Strategies : PDF

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Added on  2020-12-18

Marketing Strategies : PDF

   Added on 2020-12-18

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RESEARCHPROPOSAL
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Table of ContentsINTRODUCTION...........................................................................................................................1PROJECT OBJECTIVES................................................................................................................1PROJECT SCOPE...........................................................................................................................1RESEARCH QUESTIONS.............................................................................................................1RESEARCH METHODOLOGY.....................................................................................................2RESEARCH LIMITATIONS .........................................................................................................4TIME SCALE..................................................................................................................................5REFERENCES................................................................................................................................8
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INTRODUCTIONIn today's world most of the companies establish their business in the market so that theirproducts can be delivered and in return firm can get maximum benefits. Thus, organisationintend to make goods through which desires and needs of customers can be fulfilled (Armstrongand et. al., 2014). Therefore, in general term market is a place where customers gets a wide rangefor purchasing commodities according to choices and preferences. This research is based on twocompanies named Coles which was founded in the year around 1914. On the other hand, anotherfirm is Woolsworth and this was established in the year around 1924. Both the organisation dealsin retail sector and since they have founded they are providing better services and facilities to itscustomers. This research will focus on research methodologies through which research can bemade valid and reliable. PROJECT OBJECTIVESTopic : “To identify market and marketing strategies of Coles and Woolworths.”PROJECT SCOPEWith the change in course of time, market has provided many opportunities to companieswho are running their business. Therefore, it is crucial that superiors of Coles and Woolworthshad to look after current market scenario, so that effective strategies can be made which canfurther assist them in sustaining in the market area for a longer period of time. Thus, effectivemarket strategy will aid company in providing services according to the needs and wants ofcustomers or with the help of market strategy firm can attract large number of consumerstowards company. As a result, revenues can be generated and profits can be gained from thesame (Sultan, Wong and Sigala, 2018). RESEARCH QUESTIONSPrimary Questions: To identify the major type of market strategiesSecondary Questions:To analyse the major benefits of marketing strategies.To determine the major challenges faced by company while implementing marketingstrategies. 1
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