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Business Environment of Continental Tyres: Assignment

   

Added on  2021-02-20

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Business Environment of Continental Tyres: Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Background of Continental Tyres...............................................................................................1Business Environment in France.................................................................................................2Analysis of the Business Scenario..............................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
Business Environment of Continental Tyres: Assignment_2
INTRODUCTIONBusiness Environment relatesto the combination of both the internal as well as externalfactors on the working of an organisation that influences upon the working of a company (WhatIs Business Environment? - Definition & Factors, 2019). The factors which are included here aresuppliers, technology, government, market, economic trends. By making selection of thiscompany, the assignment will be completed which is Continental Tyres. This company wasfounded in the year 1871 and is headquartered in Hanover, Germany. The organisation providesmany kinds of goods and services to the market in which the company is established such astyres, brake systems, powertrain, chasis components, automotive safety, vehicle electronics andmany more for the satisfaction of their needs and wants. The following assignment will start withcovering by looking opportunities of Foreign Direct Investment (FDI) and is making theexpansion of their business to France. In the following assignment, it will start with focusing onbackground information and the influence of the external business environment on the operationsof Continental Types in case the organisation is set up there. Additionally, the assignment willalso include some of the key issues that could be encountered by the organisation and will alsoprovide some recommendations for those. MAIN BODYBackground of Continental TyresContinental AG which was formerly known as Continental. It is a German AutomotiveOrganisation which is specialised in tyres, brakes system, automotive and safety, powertrain andchasis parts for the other big companies in the industry. In current times, the company is theworld's forth largest tyre manufacturer. The company was firstly founded in the year 1871 as a rubber manufacturer, and with thepassing of time in 1898, the company started to make production of tyres of vehicles and thatstep took the brand to the first step of its success and it became the first organisation making theproduction of grooved vehicle tyres. In addition to this, the second step of the success ofContinental AG was the invention of detachable wheel tyres which was made for making theiruse in touring vehicles. The company further merged it with some other big rubber companies inorder so that the largest rubber making company could be made in Germany in the late 1920s.Further, Continental AG acquired another company in 2007 which was Siemens AG's1
Business Environment of Continental Tyres: Assignment_3

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