Business Environment Assignment - Continental AG

Added on - 11 Nov 2020

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BUSINESSORGANISATIONSAND ENVIRONMENTS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Background Information........................................................................................................1Background Information related to Business Environment...................................................4Analysis of the Business Scenario..........................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONBusinessorganisation refers to an Entity built forthepurpose of carrying on commercialenterprise but, term Businessenvironment means allinternal and external factors that affectsfunctions and operations of company.Continental AG is a German automotive company and it is a leading manufacturer ofinnovative products and services for their clients. It was established in the year 1871 in Germanyand since from past 145 years’ company is dedicated in providing innovative solutions throughtheir products like; electronics, power-train, Chassis components, tyres and brake systems.Continental AG has mission to “help people who assists others around the world to fulfil theirdreams of mobility”. Company through its innovation and practice adds Value to life of people itserves across the globe. Continental AG has diverted their roots to explore emerging markets ofSweden and built up their brand through serving needs and preferences of people of the country.Sweden is an attractive country for investment as the political economic situation is veryfavourable which supports Foreign Direct Investments from different companies. According toreport of World Bank Sweden is among the world's top ten economies in terms of facilitybusiness undertakings. Sweden is one of the world's largest investors and has strong tradition ofsupporting high quality business environment. The Swedish government has made many reformsto protect and build a strong legal environment for foreign companies. This provides greatchance of protection to Continental AG as Sweden has over 65 bilateral agreements currently inforce.TASKBackground Information.Continental AG is a leading German automotive manufacturing company that deals intyres, brake systems, interior electronics, power train, automotive safety and other products, partsfor automotive and transportation industry. It was founded in year 1871 as a rubber manufacturerand over 145 years of it is innovation processes Continental AG is being transferred into theworld's fourth largest tyre manufacturer firm. It operates through more than 61 countries acrossthe globe. Being trading in a vast product line and solution services to different forms ofIndustries, Continental AG has earned the revenue of £44 billion in 2017.Continental AG works over four mega trends i.e. Safety, Information, environment andAffordable mobility. The aim of company is to protect life of their consumers and assure zero-1
accidents. The vision of Continental AG is to resource-efficiently and provide emission freedriving. It aims to provide increasing comfort by building advanced technology and intelligentmobility through constantly connected driving (Balz and et. al., 2016).Structure of Continental AG:The team of Continental AG is made up of more than 200000 employees who works intotal of 554 locations within 61 countries. The Executive Board of Company has overallresponsibility for management and to take necessary actions and decision regarding firm. Theteam of executive board members is made up of divisional heads that represents each divisionsor sections of products offered by Continental AG. The exception of Corporate Purchasing,central functions are represented by chairman of Executive Board, Chief Financial Officer andExecutive Board member responsible for Human Relations. Further, they take on functionsrequired on a cross-divisional basis to manage firm and they are made up by Finance, IT,Controlling, law, sustainability, quality and environment (Del Prete and Rungi, 2017).2Illustration1: Decentralised StructureSource:Centralisation and Decentralisation.2014.
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