This assignment provides a comprehensive project management plan for research execution. It includes a weekly update log from January 22 to March 18, 2019, detailing the progress of launching a new brand summer shoes for fashion week in London. The plan covers design, testing, product changes, and market approval. Risks such as lack of time and insufficient knowledge about different cultural languages are identified and addressed. Lessons learned include managing and preparing a proper time schedule, using secondary methods to save time and cost, and applying the learning to future research activities.