Analyzing Uber's Latest Attempt: Project Management Insights

Running head: PROJECT TO ANALYZE THE INSIDE OF UBER’S LATEST ATTEMPT
Project to analyze the inside of Uber’s latest attempt
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PROJECT TO ANALYZE THE INSIDE OF UBER’S LATEST ATTEMPT
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Understanding project selection methods as per Uber’s latest attempt:
Uber Technologies Inc. is a multinational American transportation business company. They
have been providing services, including ridesharing, which is peer-to-peer in nature. Further, they
have to hail of ride service, bicycle-sharing system and food delivery. They are based in the area of
San Francisco with activities at 785 metropolitan sectors throughout the world ("Company
Information | Uber Newsroom India", 2019). It is seen that present three million drivers of Uber has
been receiving new boss. The following study analyzes the insides of the latest attempt of the
business in reconstructing the app for its drivers. This is considered as the greatest experiment in the
unpredictable economy. The following study attempts to evaluate the PMBOK areas of knowledge
and the method groups and roles, importance and effects of best practices that are directly related to
project management. The evaluation also tries to connect the case with the code of ethics of PMI. It
is helpful to critically contrast and compare the approaches of project management and their
suitability to manage the various types of projects. Next, suitable techniques and tools of project
management are expected to be understood from the study, along with paying specific attention to
the risk management.
Regarding the various methods to select the project, the benefits measurement method can be
considered. It is less complex than the constrained optimization methods and never need any
advanced degree in the subject of economics for understanding. The simplest of this is the cost-
benefit ratio (Young, 2016). Then, it includes the economic model demonstrating the difference
between the revenue generated and cost invested in a single number of profit. Next, there is the
payback period and the DCF or Discounted Cash flow. Apart from this, there is the NPV or the Net
Present value helping to put the entire lifecycle into viewpoints as per the earnings. Besides, the
scoring models, IRR or the essential “Internal Rate of Return” and Opportunity cost are highly vital
measures (Heldman, 2018). Moreover, there is a vital method called the constrained optimization

PROJECT TO ANALYZE THE INSIDE OF UBER’S LATEST ATTEMPT
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also considered in the present scenario. The method of benefit measurement is been used broadly in
the present methods of project selection, the constrained optimization has different significance. The
methods are effective for huge and projects that are more complicated. Here, various intricate
mathematical calculations are required to be done. It involves the linear, non-linear programming
apart from integer, dynamic type and multiple objective ones.
In order to understand the various insights of Uber in the present case, there project initiation
step is the life cycle of project management includes the beginning of the latest and new project.
Apart from this, the project can be given start with the proper defining the deliverables, purposes,
scopes and objectives to be created. Here, the project team can be hired and the Project Office is to
be set up and reviewed (Kendrick, 2015). This is useful to gain approval for starting the upcoming
phase. This comprises of various steps like effective developing the business case. It also involves
the understanding of the feasibility study, besides the establishing project charter. This also involves
the appointing of the project team, besides the setting up a project office and performing of the phase
review.
The project management areas of knowledge involves ten sectors. Firstly, there is the
important step of project integration management. This comprises of the development of project
charter, planning of project management along with the directing and managing project tasks. Apart
from this there is the managing of project knowledge, besides the controlling and managing of
important project knowledge. Then there is the performing of the control of integrated changes
besides the closing phase (Kivilä, Martinsuo & Vuorinen, 2017). Next, the project scope
management includes the planning scope management, collecting requirements, defining scopes,
developing WBS, validating scopes and controlling scopes. Then there is the project schedule
management that involves the planning schedule management, defining activities, sequence tasks,
estimation of the various activity durations, developing a schedule and controlling schedules.