Promoting Healthy Lifestyle through Social Marketing

The assignment provides a detailed analysis of promoting a healthy lifestyle through social marketing. It highlights the importance of educating people about bad effects of using alcohol, drugs, cigarettes, etc. on their health. The report also discusses the objectives, targeted audiences, and location for conducting a campaign to promote a healthy lifestyle.

Promoting a healthy
lifestyle

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Targeted audiences.................................................................................................................1
Objectives of campaign..........................................................................................................1
Location of promotion............................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
In this modern era, every one is busy in doing work and earning money so that they can
survive easily. But they do not know that for survival health is more important in comparison to
money (Fontana, Partridge and Longo, 2010). So, people should focus on keeping themselves fit
and healthy in order to enjoy their earned income as if they would be unfit then who will use that
money and lead a luxurious life. The present report is based on promoting a healthy lifestyle
whereby a social marketing advertisement is done for making change in behaviours of human.
TASK
Targeted audiences
Social marketing applies strategies of commercial marketing for promoting public health.
It is proved to be effectual on a population level and healthcare professionals can give their
contribution to its effectiveness. The targeted audiences is those people who is suffering from
severe diseases and also those who are having bad habits like smoking, drinking alcohol, taking
drugs, etc. They are selected as it is observed that these people commonly suffers from different
types of diseases and die after some time (De Bourdeaudhuij and et. al., 2011). For example,
mortality rate of citizens of United Kingdom are increasing as they are suffering from cancer ,
heart or respiratory diseases, tuberculosis, etc. Thus, it is important to change living style and
behaviours of people. For this a campaign is needed to organise in order to influence behavioural
change.
Objectives of campaign
There are some objectives of this campaign which is listed below :
 To aware people about serious diseases and its results.
 To make civilians aware about results of taking alcohol, drugs and doing smoking.
 To avoid consumption of junk foods.
 Addition of some activities in daily routine of people like exercise, walk, etc.
Location of promotion
This campaign should be conducted in non developed areas of UK where people are less
educated and do not know about the factors that makes them unhealthy (Bowles and Gintis,
2011). In addition to this, promotion would also be done in those areas where population is very
rich so that maximum person can make aware about these things.
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CONCLUSION
From the above based report, it can be concluded that healthy life can be promoted by
organising a campaign and doing its advertisement effectively. This helps in educating people
about bad effects of using alcohol, drugs, cigarettes, etc. on their health. So, this teaches them to
abandon such habits and secure their lives.
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REFERENCES
Books and Journals
Bowles, S. and Gintis, H., 2011. Schooling in capitalist America: Educational reform and the
contradictions of economic life. Haymarket Books.
De Bourdeaudhuij, I., and et. al., 2011. School‐based interventions promoting both physical
activity and healthy eating in Europe: a systematic review within the HOPE project. Obesity
Reviews. 12(3), pp.205-216.
Fontana, L., Partridge, L. and Longo, V. D., 2010. Extending healthy life span—from yeast to
humans. Science. 328(5976). pp.321-326.
Hayman, L.L., 2010. Starting young: promoting a healthy lifestyle with children. Journal of
Cardiovascular Nursing. 25(3). pp.228-232.
Mo, P.K. and Winnie, W.M., 2010. The influence of health promoting practices on the quality of
life of community adults in Hong Kong. Social indicators research. 95(3). pp.503-517.
Paredes-López, O., Cervantes-Ceja, M.L., Vigna-Pérez, M. and Hernández-Pérez, T., 2010.
Berries: improving human health and healthy aging, and promoting quality life—a review. Plant
foods for human nutrition. 65(3). pp.299-308.
Rosenberg, M. and Chopra, D., 2015. Nonviolent Communication: A Language of Life: Life-
Changing Tools for Healthy Relationships. PuddleDancer Press.
Schultz, P.W. and Kaiser, F.G., 2012. Promoting pro-environmental behavior.
Siddiqui, N.I., Nessa, A. and Hossain, M.A., 2010. Regular physical exercise: way to healthy
life. Mymensingh medical journal: MMJ. 19(1). pp.154-158.
Tucker, S., Lanningham-Foster, L., Murphy, J., Olsen, G., Orth, K., Voss, J., Aleman, M. and
Lohse, C., 2011. A school based community partnership for promoting healthy habits for life.
Journal of community health. 36(3). pp.414-422.
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