Promotion Mix INTRODUCTION Promotion is referred to an approach
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POSTER COCA COLA
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Promotion is referred to an approach through which productsandservicesofacompanyarepromoted throughusingpersuasivecommunication.Itisan approach which focuses on communication and creating an interest in consumer's mind relating to products and services so that it relates in higher revenue. For this poster, Coca Cola has been chosen it is one of the original soft drink business operating throughout the world. Direct Marketing: It is a form of advertisement which mostly focuses on direct communication between seller (or seller's representatives) and buyers. The various approach which are considered by Coca Cola are partnering up with restaurant service providers and movie theatres to boost up their sales eg McDonald's and Domino's. The emails and promotional messages which are directly communicated to consumers through Email and text messages can also be a part of direct marketing. Social Media marketing: it is an approach in which social media is taken as a tool to communicate effectively with target audience. Coca Cola have been on a mission to form a positive outlook of the brand. #Refreshthefeed campaign which has been launched by the company have emerged to be a successful strategy in order to change the outlook of the Thevariousvarietiesofpromotionwhichhasbeen employed by this renowned beverage service provider are as follows: Advertising: Advertising can be referred to as one of the most commonly preferred used methods of promotion whichreliesoncommunicatingtoalargeraudience throughnewspapers,TelevisionAndotherrelevant traditional methods. In context of Coca cola, the company have been known to create Television advertisements to communicate to a largerscaleofaudiencethroughouttheworld.For instance,theChristmascampaignwhichhasbeen recently launched by the company is a right mix of traditional approach along with Christmas truck and it is produced on a global level. Promotion Mix INTRODUCTION