Effectiveness of Coca-Cola's Omni Channel Marketing Campaign

Search and Metrics
MN5613
Effectiveness of brand’s omnichannel marketing
campaigns
Omni channel marketing plays a vital role as in
this type of marketing campaign, companies main
goal is to make sure that customers’ interaction
with brand is consistent. Brand mainly focuses on
satisfying customers’ need. In regard to
effectiveness of Coca-Cola’s brand omni channel
marketing campaign, it can be said that through
this campaign and by posting some attractive
images on Instagram and other social media
platforms, kit attracted numbers of customers. It
has maintained a healthy presence social media
and in three ways it has kept itself front of mind
for customers such as:
Consumers as creative: In the year 2018, this
company launched #Refresh the feed with
attractive content and message such as: we are
celebrating #World Kindness day by spreading a
little love and positivity.
Takeovers: It found that this company worked
with stranger things in order to promote the 3trd
season of the popular that is named 80s themed
Netflix original TV series with takeover style
approach. It was an attractive idea to grab
attention of people
(https://econsultancy.com/coca-cola-social-media-
success-case-study/).
Christmas: Marketing director of this company
commented in its campaign that this year we are
going to take iconic campaign and will make it
the biggest by bringing back the elements that
people love as it will bring special moment into
their life.
So, on the basis of above discussed some
examples of omni channel marketing campaign it
can be said that content and message was the
main effectiveness of this brand.
Brand’s organic and paid search
optimisation techniques by using different
metrics and analytics
There are numbers of techniques that are being
used by Coca-cola brand in order to make its
campaign effective. It made use of visual and
aural media such as: radios, poster, cinema,
posters, direct mailing and others. All these
organic and paid search optimisation
techniques helped it out in communicating or
interacting customers and making them aware
about effectiveness of products and services.
Various types of media had been used by this
brand in order to advertise the coca-cola brand
in general and drink.
Some organic search techniques that made its
campaign effective include: keywords,
optimization of those page titles and using
ALT tags wisely. Optimization of voice search,
writing longer content, optimizing for voice
search and taking advantage of you tube SEO
were effective search optimization techniques
that were being used by this brand in order to
grab attention and increasing conversion rate
and increasing sales as well.
Brand’s inbound content and affiliate marketing strategies using different metrics and web analytics
Some affiliate marketing strategies that had been used by Coca-cola that helped this brand in earning a commission for marketing another’s company. This
marketing is all about a procedure by which affiliate or company who market another brand’s product, searches for a product that they enjoy. By searching
effective products, companies such as Coca-cola can promote that product and earn a piece of profit from each sale that they make. There are 4 types of
marketing strategies under this that can be used such as: market penetration, market development, diversification and product development.
In regard to Coca-cola, it found that, it increased sales with coupons, deals and promotion. It researched and found that customers love the saving power of
coupons and they often search for some services like this such as discount vouchers. So, by providing discounts and coupons, Coca-cola attracted customers
and it dealt with Netflix as by watching Netflix people love to have coca-cola in order to enjoy movie. So, from this it can be said that Coca-cola is an
effective brand that launched its products in an effective manner by making use of effective strategies.
INTRODUCTION
Search metrics refers some performance tracking
tools that help companies in setting strategies,
prioritizes opportunities and filling gaps in order
to attract customers and making marketing
campaign successful. This poster is going to
discuss effectiveness of Coca-cola’s omni channel
marketing campaign and some affiliate marketing
strategies that made it able in becoming
successful.