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Promotional campaign for Thomas Cook

   

Added on  2019-12-18

1 Pages196 Words125 Views
Promotional campaign for Thomas CookThomas Cook is planning a summer holiday 2017 in Morocco and Egypt, there are followingsteps which should follow by the corporation:Target Customers: Company can focus on the young generation and couples for their holiday plan. For that they can use more appropriate and suitable tools to target them. Communication Medium: There are various media platforms which can be used by the companyto attract their target customer's. For that they can use social media and print media such as Facebook, You Tube, Instagram, magazines etc. Campaign objectives: Company is required to set their promotional campaign goals and objectives. Promotional Mix: Thomas Cook can use suitable promotional tools for promoting their summer holiday 2017.Promotional message: This is require a creative and attractive message which can attractingtheir target groups.Process evaluation: This is the last stage where company should evaluate their overallpromotional campaign in order to attain their campaign objectives.

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