Promotional Techniques for Telecommunications or Employment Recruitment Company

Promotional techniques for a
telecommunications or
Employment Recruitment
company

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Promotion is an activity and process f creating awareness about the products and services of
a company which are offered by a business venture in term of creating awareness. In context of
this, the business venture use several marketing and promotional channels like social media,
internet, email, direct marketing and many more. These strategies and tools are so crucial and
important, business leaders will nearly always have a hand in shaping marketing initiatives. In
diverse sectors or industries, business venture like employment enterprise consider effective
telecommunication techniques like e-mail, message, social media, print media and many more so
that they can aware people who have their profile on company’s account or those who searching
job in a particular area (Ofosu-Boateng, 2020). For the completion of this document,
Monster.com is the company which is considered. It is a global employment website which is
owned and operated by monster Worldwide, Inc. The written report will consider information
regarding promotional and telecommunication techniques which is followed and utilised by the
company in a practical and tactical manner. Moreover, it will describe about marketing concept
and evaluation of the effectiveness of these tactics.
TASK 1
Background- Monster.com is an international website owned and operated by Monster
Worldwide, Inc. This was designed in 1994 by the merger of the Monster Board and Online
Career Center. It operate its business in Internet sector by offering services like online
employment and is headquartered in Weston, Massaschuestts, US. Rqandstad Holding is the
parent company of it which is a Dutch multinational human resource consulting organisation
(Rizomyliotis and et. al., 2020). There are 4000 employees are employed by the respective
establishment and they make their effective contribution in running and operating the business
activities and operations of this firm. It is a global leader in connecting individual and jobs.
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Figure 1Monster. 2020
The aims and goals of the company is to make every workplace happier and more
effective by transforming the ways managers and applicants find the right fit. For 25 years, the
respective enterprise has worked to transform the recruitment sector (Carpenter and Luciano,
2019). Now these days, the firm leverages advanced technology utilising intelligent digital,
social and mobile solutions, considering the flagship website Monster.com, Monster’ innovative
application and a wide display of commodities and facilities. Monster is a digital enterprise
owned by Randstad North America, a subsidiary of Randstad N.V. a €23.8billion international
provider of flexible work and human resources facilities.
Communication strategy of the company- Organisational communication includes formal and
informal communication throughout an establishment, including communication among
employees management interaction.
Formal communication- Being formal, clear and specific is a strong tool to ensure an
efficient flow of information in the working environment. With formal communication, everyone
is educated about and related with the business aims. This type of communication is also
required to assemble lawful demands (Heath, 2018). For example, Monster, work actions as well
as security regulations and directions have to be discussed to the employees in a professional
form.
Informal communication- This type of announcement is the divergence of formal
communication. It is also understood like rumour announcement. In respect to this, it includes
dialogues, chats, phone conversations and water cooler talks. In Monster, if the administration of
the respective firm consider kind of communication then on the top advantage of casual
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