This project aims to analyze the future trends and direction in the technological sector, focusing on a case study of Apple. It explores the impact of these trends on Apple's productivity and the challenges faced by the company. The project also delves into the innovative and technological potential of Apple, examining its advancements in hardware, software, and services. Through Porter's Five Forces and PESTLE analysis, the project gathers both micro and macro environmental data to understand the competitive landscape and target potential customers. The research methodology includes both qualitative and quantitative approaches, with a sample size of 20 respondents. The project plan outlines the activities to be completed over a span of nine weeks, including data collection, budget determination, data interpretation, and report submission.
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