Impact of E-commerce Strategies on Performance Management in UK Retail Sector

BMP6001 DISSERTATION
Assessment 1 – Research Proposal
Dissertation Title:
To evaluate the impact on
performance management of a
business due to the implementation
of e-commerce strategies in the retail
sector of the UK. A study on Marks
and Spencer
Submitted by:
Name:
ID:

Table of Contents
Background to Research Topic........................................................................................................
Background to Research Organisation.............................................................................................
Research Rationale...........................................................................................................................
Research Questions..........................................................................................................................
Research Aims and Objectives........................................................................................................
Research Methodology....................................................................................................................
Research Approach:.........................................................................................................................
Research Strategy:...........................................................................................................................
Research Methodology:...................................................................................................................
Choice of research method.....................................................................................................4
The research philosophy.........................................................................................................4
The Research design...............................................................................................................4
Access and Ethical Issues.......................................................................................................4
Research Tools:................................................................................................................................
Sampling:.........................................................................................................................................
Timescale.........................................................................................................................................
Resources.........................................................................................................................................
References........................................................................................................................................
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Background to Research Topic
E-commerce is mainly related with the buying and selling of goods
and services through making use of some electric network of online
platform which mainly consist use of internet. E-commerce has enhanced
the productivity and inflation level for a firm by leading improved
expansion opportunity and more effective and convenient way to get in
touch with customers (Kremez and et. al., 2019). Therefore, current study
is conducted on Marks and spencer company to evaluate the impact on
performance management of a business due to the implementation of e-
commerce strategies in the retail sector of the UK.
Background to Research Organisation
The company which have been selected for current research project
is Marks and Spencer which is a major British multinational retailer. The
main headquarters of Marks and Spencer is located at London, England
and this company was formed out as a partnership between the Michael
Marks who was a Polish Jew in the early 1880s. Marks and Spencer is
having specialisation in selling clothing along with home products as well
as food products which are mostly of its own label. Beside this, M&S
currently has having more than 959 stores in various position of UK, which
comprises of 615 as the one where only sell the food products which is
presenting that its product is highly in demand and there is scope of its
further expansion (Yu, and et. al., 2017). Thus, making efficient use of e-
commerce strategies are vital and significant for Marks and Spencer to
have improved performance management within UK.
Research Rationale
The selection of current research topic is rationale as e- commerce has
become a vital concept which offers a more convenient and cost efficient
way to connect and interact with customers through making use of online
channel. Further, e-commerce is also significant to have enhanced the
scope of productivity and higher sales through providing a more
convenient way and platform for buying and selling of products. Beside
this, current study is also vital to analysis the significance and impact of e
commerce on the performance management of a firm along with analysis
of e-commerce strategies that can be adopted to have better performance
management. Further, current topic selected is also important from
personal aspects of the researcher as it tend to meet the academic as well
as the educational purpose together with ensuring an improved level of
skills and other competencies for scholars and researchers.
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