Impact of E-commerce Strategies on Performance Management in Retail Sector: A Study on Marks and Spencer

Proposal and Ethics
Form
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Table of Contents
Research Title: To evaluate the impact on performance management of a business due to the
implementation of e-commerce strategies in the retail sector of the UK. A study on Marks and
Spencer.............................................................................................................................................1
Background to Research Topic........................................................................................................1
Background to Research Organisation.............................................................................................1
Research Rationale...........................................................................................................................1
Research Aims and Objectives........................................................................................................2
Research aim..........................................................................................................................2
Research objectives................................................................................................................2
Research Question(s).......................................................................................................................2
Research Methodology....................................................................................................................2
The research philosophy.........................................................................................................3
Research Approach.................................................................................................................3
The Research design...............................................................................................................3
Choice of research method.....................................................................................................3
Research Strategy...................................................................................................................4
Access and Ethical Issues.......................................................................................................4
Sample Selection....................................................................................................................4
Data Collection and Data Analysis Techniques.....................................................................4
Timescale.........................................................................................................................................5
Resources.........................................................................................................................................5
References........................................................................................................................................5
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Research Title: To evaluate the impact on performance management of a
business due to the implementation of e-commerce strategies in the retail
sector of the UK. A study on Marks and Spencer.
Background to Research Topic
E-commerce is mainly related with the buying and selling of goods and services through
making use of some electric network of online platform which mainly consist use of internet. E-
commerce has enhanced the productivity and inflation level for a firm by leading improved
expansion opportunity and more effective and convenient way to get in touch with customers
(Kremez and et. al., 2019). Therefore, current study is conducted on Marks and spencer company
to evaluate the impact on performance management of a business due to the implementation of e-
commerce strategies in the retail sector of the UK.
Background to Research Organisation
The organisation selected for current research project is Marks and Spencer which is a major
British multinational retailer. The main headquarters of Marks and Spencer is located at London,
England and this company was founded by a partnership between Michael Marks, a Polish Jew
in the early 1880s. Marks and Spencer is having specialisation in selling clothing, home products
and food products which are mostly of its own label. Beside this, M&S currently has 959 stores
across the UK, including 615 that only sell food products which is presenting that its product is
highly in demand and there is scope of its further expansion (Yu, and et. al., 2017). Thus, making
efficient use of e-commerce strategies are vital and significant for Marks and Spencer to have
improved performance management within UK.
Research Rationale
The selection of current research topic is rationale as e- commerce has become a vital
concept which offers a more convenient and cost efficient way to connect and interact with
customers through making use of online channel. Further, e-commerce is also significant to have
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