Proposal Title - Role of Knowledge Management in Marketing Innovation

Proposal Title
Role of knowledge management in marketing
innovation
Name and Student Number

Analyzing the Business Decision or Problem
The business decision or problem is related to how the knowledge management
has played a major impact on the marketing innovation and thus has facilitated the
management aspects largely. Considering the fact that management of knowledge is an
integral aspect of the management and thus is considered as quite effective for the
purpose of bringing innovation in the field of marketing, furthermore, promote
innovation, creativity and better management of marketing functions and processes for
making people remain inclined towards the products and services of the specified
organization (Donate & de Pablo, 2015).
Research objectives
To determine how the knowledge management impact on the innovation in the field of
marketing
Research question
How knowledge management can contribute in the development of marketing
innovation?
Literature review
According to Villar, Alegre & Pla-Barber (2014), the concepts related to the
acquisition of knowledge and its management are centered on how the acqusitions of
knowledge is done at the organization for managing good amounts of skills and also
enhance the scopes for the organization to promote innovation, creativity and attain
competitive advantage too. The acqusitions of knowledge and information has also been
favorable for understanding the predictability of performances of the individuals working
at the company, thereby, ensured assessment of various ideas, opinions and concepts
related to the facilitation of creativity and innovation all throughout (Villar, Alegre &
Pla-Barber, 2014). Also stated by Hajir et al. (2015), not only acquisition and
management of knowledge facilitated the performance and overall capability of the
organization to fill the performance gaps, but also has helped in introducing new
strategies and tactics that could bring formation of tacit knowledge and enhance the
marketing efficiency largely too. With the management of knowledge, there would be
more scopes and opportunities for the company to acquire the responses and ideas of
every employees, make them feel valued for the organization, thus, manage better
cohesiveness and transparency along with implement necessary measures for innovating
the marketing approaches and even the items and services to be provided to the clients of
the organizations (Hajir et al., 2015).
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