Impact of social media on hospitality and tourism

Proposal - Tourism, Hospitality,
Events

Table of Contents
INTRODUCTION...........................................................................................................................3
A1 - Indication of Possible Title..................................................................................................3
A2 - Potential Aim and Objectives..............................................................................................3
A3 - Potential Methodology........................................................................................................3
A4 - Background to the Potential Topic of Study.......................................................................5
A5 - Have You Spoken To Any Members of Staff About Your Ideas – If So, Who?................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
This proposal of dissertation is aims at outlining title and aim of dissertation and will also
outline objectives through which aim of dissertation will be achieved. Further proposal will also
discuss and outline research methodology which involves different methods for collection and
analysis of data. Proposal will later also involve background of topic and relevant to study.
A1 - Indication of Possible Title
“Impact of social media on hospitality and tourism”.
A2 - Potential Aim and Objectives
Aim- “Identifying what impact social media have on success and performance of hospitality and
tourism organisation”
Objectives
 Identifying ways in which social media can be used by hospitality and tourism
organisations
 Impact of using social media in workplace on productivity and performance of tourism
and hospitality organisation
 How can social media contribute in improving performance of employee and their
retention
 Identifying impact of social media use for creating and developing brand image of
organisations
A3 - Potential Methodology
Data collection
Qualitative data will be collected in this. This is because qualitative data gives in-depth
knowledge and understanding of data and information. Along with primary qualitative data
dissertation will also involve collection of secondary data (Sileshi and et.al., 2017). This means
that data will be collected through both primary and secondary sources for the purpose of
effectiveness of data collected. Secondary resources will also provide basis for collecting data
from primary resources.