Efficiency of Marketing Strategies in Increasing Brand Awareness of Marriot, Sydney

Efficiency of marketing strategies in
increasing brand awareness of Marriot,
Sydney

Marketing in hotel services
 Hospitality industry has become dynamic and competitive in nature and,
Marriot is lagging behind due to the absence of appropriate brand awareness
strategies which would help the brand to remain ahead of the pace (Hutter et al.
2013)
 If the potential customers are not aware of the service, they cannot purchase and
this is the reason brand awareness appears
 It is essential for organizations to make sure that information is easy find and
they are up to date (Erdoğmuş and Cicek 2012)
 This can be done by buying advertisement space on travel sites, creating an
engaging website as well as leveraging the social media platforms.

Brand awareness
 It has been identified that brand awareness is the first
step in growing market share in any market and when
consumers are aware of the brand, they could be more
likely to give it a try as well as possibility become a
regular user (Ashley & Tuten, 2015).
 Nonetheless, obtaining such brand awareness could be
challenging because the market seems to be crowded in
nature
 In order to increase brand awareness, organization
should develop and align its marketing strategy with
technology advances such as social media platforms
where access to large audiences is easier (Aral,
Dellarocas & Godes, 2013)