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Social Influence on Human Behaviour (pdf)

   

Added on  2021-01-02

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Psychology
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PSYCHOLOGY OFBEHAVIOUR
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Ways Psychological perspective can explain human behaviour......................................................3Social Influence on Human Behaviour............................................................................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONPsychology is a science of mind and behaviour which includes both conscious andunconscious phenomena as well as thoughts and feeling of a person. It is an academic disciplineof diverse scope and interest that when taken together seeks understandings of emergentproperties of brain. Various kinds of studies have been carried out in order to understand humanbehaviour. Psychological perspectives are a kind of approach that involves certain assumptions orbeliefs about human behaviour. This essay will emphasis on various kinds of psychologicalperspective in order to understand and explain human behaviour. Social influence is a change inbehaviour that one person causes to another either intentionally or unintentionally as a result ofthe change in the person themselves in relation to the influencer (Arnold and Randall, 2016). Inthis essay different kinds of social behaviour have also been explained and their effect on humanbehaviour. Ways Psychological perspective can explain human behaviourRange of psychological perspectives and how they explain human behaviour.Psychology can be defined as a perspective or a way human think, behave or feel.According to psychology there are five main perspectives or approaches explaining differenthuman behaviour. Each approach is different from each other. According to some Psychologistthere is no perspective that is correct completely. Each perspective has its own strength as wellas weakness which explains something different in human behaviour. All these psychologicalperspectives explain different aspects of human behaviour for example brain functions,personality or socio-cultural influences etc. there are five main approaches that guides modernpsychological research such as:Biological Approach: Bio-psychologists sees the way an individual nervous system, geneticmakeup and hormones affect their behaviour. These biological psychologist explored theconnection between mental state of an individual and their brain, nerves and hormones in orderto explore their moods, thoughts and actions. According to this approach an individual thinks theway they do because of the way their brain is build and because of their body's needs. All thechoices of an individual are based on their physical body. This approach simply attempts inunderstanding a healthy brain by examining the body and mind order to find out why disorderlike schizophrenia develop and what are its main root cause.
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Psychologist in biological perspective studied behavioural genome by considering the way genesaffect behaviour. This biological approach says that most of the behaviour in an individual aremostly inherited as evolutionary. Psychologists in neurological terms explains the behaviour asthe structure or psychology of the brain or the way it influences their behaviour (Chen, &et.al.,2016). Many psychologists mainly concentrate on the abnormal behaviour of an individualand have tried to explain it like schizophrenia is affected by the dopamine level which is aneurotransmitter.Psychodynamic approach: Sigmund Freud was the psychologist who promoted thispsychodynamic approach. He believes that many of an individuals impulses are driven by theirgender. According to some Psychologist early childhood experiences and unconscious derivesare one of the main reason of one's behaviour and sometimes conflict arises when societalrestrictions are placed on their urges. Most of the expressions in one's daily lives' comes fromFreud's theories of psychoanalysis for example: denial, subconscious, repression etc. In otherwords, Freud says that all the events in one's childhood have a significant effect on an adult'sbehaviour. This theory says that people have very little free will to make choices in life asbehaviour of a person is determined by their childhood experiences and by their unconsciousmind.Freud used mainly three methods of accessing the unconscious mind: free association, slips oftongue and dream analysis. However, this approach was criticized by saying that it overemphasises the importance of sexuality and emphasis role of social relationships, in fact thistheory is not scientific and cannot be proved as it is circular. However, this theory hascontributed greatly to psychology as well as has encouraged many theorists to modify it by usingits basic principles but eliminating its major flaws.Behavioural Approach: According to some behavioural psychologist there are various externalenvironmental stimuli that influences human behaviour and accordingly one can be trained to actin a certain way (Coolican, 2017). Many behaviourist do not believe in free will infant theybelieve that an individual can learn through a system of punishment and reinforcements. Thisapproach is extremely effective when an individual do not think about others i.e. what they thinkas long as they get the desired behaviour.Behaviourism is different from other approaches because they view people accordingly ascontrolled by their environment especially as all the humans are a result of all the things they
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