Topic: HPV Vaccination Campaign to prevent Cervical Cancer among Muslim community In Richmond Area. Population: Muslim Community Target population: Parents and children Gender: female Age: 9-17 years Area: Richmond, VA F: Recommended Formative Research After doing the secondary research necessary to do a thorough situation analysis (Section A), what do you still need to know about your target audience? What information do you need to quantify your objectives? If you developed objectives that don’t have a baseline (i.e. increase by 30% vs. increase from 10% to 40%), how will you go about finding out what the baseline is for your target audience? Describe, in broad terms, your recommendations for any qualitative and quantitative marketing research activities you would need to conduct in the formative stages of your program or campaign. This could include focus groups, in-depth interviews, online surveys, or other forms of data collection. Define the research questions,
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