Strategic Analysis of Starbucks Corporation: IT Integration for Business Expansion

Running head: PUBLIC POLICY AND STRATEGY
Public Policy and Strategy
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1PUBLIC POLICY AND STRATEGY
Strategic Analysis of the Starbucks Corporation:
The Starbucks Corporation is one of the biggest coffeehouse chain and coffee
company based in the United States of America. This organization was found in Seattle,
Washington in the year 1971 (Campbell & Helleloid, 2016). Currently, this organization is
functional worldwide with their main coffee products. In the given case study of the
Starbucks Corporation, some recommendations have been shared for improving the business
process of the organization. Some of this recommendation can be executed efficiently when
Information Technology will be integrated with it. Thus how IT can be part of these
recommendations will be evaluated for three of the ten recommendation.
Penetration into untapped rural markets:
One of the ten recommendations was penetration into the untapped rural markets as
the market of the U.S. is heading towards a saturation point. This can be a good strategy for
the Starbucks Corporation for expanding their business areas. To enter in the rural market
Starbucks Corporation must initiate some strategy for executing their operations. First of all,
to enter the rural market, the Starbucks Corporation needs an efficient transportation system
and a logistics supply chain (Engelbrecht et al., 2015). Also, to serve in the rural areas the
Starbucks Corporation needs to ensure that the raw materials for their coffee products are
coming timely.
To achieve an efficient transportation Starbucks Corporation can use Information
Technology. The IT systems can help the organization to track the movement of the supply
vehicles which will help the business estimate the arrivals time of the raw materials.
According to the arrival time, the management can take appropriate decisions for the
business. The logistics supply chain is very much important for the organization and
inclusion of the IT makes this more efficient which is beneficial for the organization